I've been in online marketing and lead generation for over 15 years and while systems like Boomtown and Kunversion are great platforms, they are expensive. Anywhere from $600 to $1,600 per month not including your Pay Per Click Lead Budget. I will show you how you, yes YOU, even a complete internet newbie how to build your own IDX driven, real estate lead converting website to help you expand your operation for a fraction of the cost you would pay for other platforms. Your only monthly cost will be your $10 hosting and your IDX feed. I will then teach you how to optimize your own site so you aren't paying thousands to an SEO guru to do it for you. Then, yes, there is more! I will teach you how to market your site online using social media and paid advertising to generate leads for yourself that will cost between FREE to a max of $10 per lead. Most lead gen companies charge $20+ for real estate leads. Well, not anymore! Get ready to learn, I'm going to make you a star in your market!
Downloading Firefox and File FTP
How to register your domain name on Godaddy.
Setting up your hosting account.
Change your DNS in Godaddy to point to your new server.
Using Cpanel on your new server to setup you Database, Email and FTP accounts.
Setup your Envato account for theme purchase.
Download your new theme and prepare everything for upload to your server.
Installing y our new site, activating your theme and plugins. Demo content installation for easier editing and site setup.
Fixing your Top Slider and Header.
Setup your IDX plugin - *This process could take a couple days as your MLS has to approve your access to the MLS through the plugin. Some MLS's are faster than others with this.
Configure your favorite listings and social login features.
Setup your homepage MLS search box.
Add your 4 MLS Listing Columns for click bait.
Changing your header information such as phone, email, address etc.
Add testimonials to your site from past clients, setup your Walk Score functions and learn about your lead management system.
Change your call to action, footer listing options and footer text.
Add your brokerage and agent profile to show on your leads!
How to setup a demographically targeted Facebook Ad.
How to best increase your typical 4% conversion ratio to as high as 33%.
What do lenders expect when sharing in your lead gen marketing expenses.
Formerly the Director Of Business Development for a National Private Mortgage Lender where I developed the branch from 0 to an avg of 35 units closed monthly with some months exceeding 60 units closed. Avg volume was $18 million a quarter. This was all done for one loan officer who was a producing branch manager. I am now an independent business development consultant where I am hired by mortgage banks to help expand their brand and production volume through online marketing, direct relationship building, loan officer coaching and more.
In 2014 I signed a new client of which I transitioned from doing 85% Refinance business into 95% purchase business and doubling their production over their previous year in 2015. They have just renewed their agreement with me through 2017.
UPDATE June, 2017: I am no longer an independent consultant as I have accepted a position as the Vice President Of Sales for Sagamore Home Mortgage. I will be developing branch offices around the Greater Cincinnati Tri-State Area. If you're looking to make a move in the area, connect with me.