Build Your Lead Based Real Estate Business In Any Market
4.4 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Build Your Lead Based Real Estate Business In Any Market

Save Thousands Building Your Own Realtor Lead Conversion Website
New
4.4 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,420 students enrolled
Created by Jason Appleton
Last updated 8/2017
English
Current price: $12 Original price: $145 Discount: 92% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Learn The Best Lead Cultivation Plattforms
  • How to get Lenders to Share Your Expenses
  • How To Brand Yourself Online Through Social Media
  • How To Utilize Pay Per Click Marketing To Drive Leads To Your Site
  • Close 10 - 20 Deals Your First Year on $100/mo PPC Budget
View Curriculum
Requirements
  • Computer
Description

I've been in online marketing and lead generation for over 15 years and while systems like Boomtown and Kunversion are great platforms, they are expensive. Anywhere from $600 to $1,600 per month not including your Pay Per Click Lead Budget. I will show you how you, yes YOU, even a complete internet newbie how to build your own IDX driven, real estate lead converting website to help you expand your operation for a fraction of the cost you would pay for other platforms. Your only monthly cost will be your $10 hosting and your IDX feed. I will then teach you how to optimize your own site so you aren't paying thousands to an SEO guru to do it for you. Then, yes, there is more! I will teach you how to market your site online using social media and paid advertising to generate leads for yourself that will cost between FREE to a max of $10 per lead. Most lead gen companies charge $20+ for real estate leads. Well, not anymore! Get ready to learn, I'm going to make you a star in your market!

Who is the target audience?
  • Real Estate agents who want to build their operation from online leads and actually close deals.
Compare to Other Lead Generation Courses
Curriculum For This Course
22 Lectures
02:34:55
+
Introduction
1 Lecture 02:00

Just a brief introduction to the course and what to expect.

Preview 02:00
+
Understanding Real Estate Leads
1 Lecture 09:52

Explaining a bit about the major lead conversion platforms available today.

Preview 09:52
+
Building Your Website
17 Lectures 02:03:10

Downloading Firefox and File FTP

Setup Firefox and FireFTP
01:28

How to register your domain name on Godaddy.

Getting Your Domain Name
06:32

Setting up your hosting account.

Setup Hosting Account
04:24

Change your DNS in Godaddy to point to your new server.

Change DNS
03:12

Using Cpanel  on your new server to setup you Database, Email and FTP accounts.

Using cPanel To Setup Database/eMail/FTP
06:56

Setup your Envato account for theme purchase.

Setup Envato Account - Get Theme - FTP Connect
09:28

Download your new theme and prepare everything for upload to your server.

Download Theme and Prepare Upload
03:24

Installing y our new site, activating your theme and plugins. Demo content installation for easier editing and site setup.

Install Site - Activate Theme - Active Plugins - Demo Install
06:32

Fixing your Top Slider and Header.

Fix Slider and Header
07:46

Setup your IDX plugin - *This process could take a couple days as your MLS has to approve your access to the MLS through the plugin. Some MLS's are faster than others with this.

IDX Plugin Install
13:42

Configure your favorite listings and social login features.

Configure Fav Listings, Compare Listings
07:29

Setup your homepage MLS search box.

Setup Homepage MLS Search
04:32

Add your 4 MLS Listing Columns for click bait.

Add 4 Listing Columns
06:36

Changing your header information such as phone, email, address etc.

Change Header Information
14:30

Add testimonials to your site from past clients, setup your Walk Score functions and learn about your lead management system.

Adding Testimonials - Walk Score API - Lead Management
10:33

Change your call to action, footer listing options and footer text.

Change Call To Action, Footer Listings, Footer Text
08:26

Add your brokerage and agent profile to show on your leads!

Add Brokerage and Agents
07:40
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Lead Gen Methods
3 Lectures 19:53

How to setup a demographically targeted Facebook Ad.

Facebook Marketing
10:59

How to best increase your typical 4% conversion ratio to as high as 33%.

Increase Conversion Ratios up to 33%
04:11

What do lenders expect when sharing in your lead gen marketing expenses.

What Lenders Look For In Shared Marketing and Compliance
04:43
About the Instructor
Jason Appleton
4.4 Average rating
69 Reviews
4,059 Students
3 Courses
The Bank Builder - Developing Mortgage Bank Success

Formerly the Director Of Business Development for a National Private Mortgage Lender where I developed the branch from 0 to an avg of 35 units closed monthly with some months exceeding 60 units closed. Avg volume was $18 million a quarter. This was all done for one loan officer who was a producing branch manager. I am now an independent business development consultant where I am hired by mortgage banks to help expand their brand and production volume through online marketing, direct relationship building, loan officer coaching and more.

In 2014 I signed a new client of which I transitioned from doing 85% Refinance business into 95% purchase business and doubling their production over their previous year in 2015. They have just renewed their agreement with me through 2017.

UPDATE June, 2017: I am no longer an independent consultant as I have accepted a position as the Vice President Of Sales for Sagamore Home Mortgage. I will be developing branch offices around the Greater Cincinnati Tri-State Area. If you're looking to make a move in the area, connect with me.