
Master rapid online testing to boost engagement and conversions with fast, cost-effective loops that uncover design issues early, inform decisions, and guide even beginners using practical UX tools.
Clarify your project objectives to identify what you want to learn from usability testing. Focus on the most important activities and test focused tasks rather than a single broad project.
Identify your target audience to recruit meaningful test participants, avoiding random coworkers. Define audience profiles with demographics and attributes, and use a screener to match participants.
Explore how prototypes enable rapid user testing early, from quick sketches to high-fidelity interactive designs, revealing usability flaws and guiding prioritization of critical tasks.
Design realistic test tasks that reflect real user goals and interactions. Avoid hidden hints; analyze results with dashboards, heat maps, and videos to uncover usability issues and improve task design.
Learn from prototypes by using open card sorts to craft a clean information architecture, then test about us variations to place sustainability and blogs logically.
Conduct live site user testing to benchmark performance against business goals and competition, and repeat tests to measure the impact of design changes on the net promoter score.
Our friends at Loop11 have created this new course for folks in product development to level up their UX and research skills.
Lean principles and the agile development methodology has gained serious traction over the past decade with interface design teams. Correspondingly, Rapid Online Testing has emerged off the back of this, focusing and supporting product evolution.
Organisations are employing a handful of effective tools to facilitate a process of learning and innovation. This training course has been formulated to assist those either new to online user testing, or those wanting to hone their craft, navigate best practice approaches and ensure they are getting the most out of their testing.
This course covers key components of usability research and will set you on the path to gathering great insights which will inform your product development.