Raising Capital for Your Business

for Startups and small business--how to get as much money as you need from private investors.
4.4 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
15 students enrolled
Instructed by Richard Odessey Business / Finance
Sale Ends Today!
70% off
Take This Course
  • Lectures 60
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 8/2015 English

Course Description

Welcome to private money prep school where you will learn the secrets of successfully raising private money for you business or real estate deal.

My name is Professor Richard Odessey, and I'll be leading you through the course. I am an entrepreneur that started my own business and successfully raised capital and I am also an investor in businesses and real estate. So, I've been where you are and I've been where your investors are.

When it came to funding my deals, I had a very expensive education in the school of hard knocks, before I figured out the secrets of raising capital from private investors.

Over the course of the last few years I've worked on over 100 private money deals. And now, I help business owners in a wide variety of industries from renewable energy to real estate to raise the capital they need. And I know I can help you too.

I've designed this course specifically for business owners, real estate entrepreneurs, and those wishing to start a business, and need capital to reach their goals.

At the end of this course you will understand the little known secrets of how private money works, and you will be able to structure your funding by offering private investors what they want, provide the information that will get their attention, and avoid the pitfalls that will turn them away.

I will walk you through this process step by step. And through the tools and checklists you will be provided in the course, you will be able to create a blueprint for raising private money that is specific to your particular business or project.

I look forward to seeing you in class and working with you to get the financing you need.

What are the requirements?

  • Students are expected to own a business
  • or be starting a business with a specific goal in mind
  • Students should have a decent word processing program and a basic knowledge of excel

What am I going to get from this course?

  • structure their business or project to attract investment money

Who is the target audience?

  • Entrepreneurs who want to start a business and business owners that want to grow their business or take it to the next level.
  • Any Entrepreneur who wants to minimize the financial risk of their business plan.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Where to get the Money


Why Banks won't fund your business


Professor Richard's credentials

Why You Won't be Bored
Section 2: Who are Your Investors

Why you shouldn't waste your time with Banks


Why Private Money is the preferred choice for start up and growth capital


Who are the real wealthy that invest in business? Things aren't always what they appear to be


Defining who the investors are that you need to look for to fund your business

Section 3: What Investors Want

The art of putting yourself in your investor's shoes


Understanding the difference between an exit for the investor vs. the entrepreneur


How to be Flexible and Creative in setting the terms of investment that will satisfy your investor


With so many possibilities for creating an ROI, it should be possible to find mutually agreeable terms.


Underwriting fees - whether & how much you should pay. Be Prepared: What investors need for due diligence.

Section 4: Defining Sources of Investment Risk

Valuing your business for Equity Investments


How investors view the acquisition of major assets by the company


Finder's and brokers fees. When they should be paid, legal considerations, and investor perceptions.


Beating the competition and acquiring customers at a profit


Investor perceived risks of employees


Operational costs and "burn rate" concerns of investors


External factors can have a major impact on your business so it is important you address them with investors

Section 5: Setting Your Business Valuation

how should you set the price of a share or value of a percentage of ownership? - Asset based Valuation


How to set the value of an equity investment in a start-up or pre-revenue company


Demonstration video on using the Investor ROI Calculator to determine the value of an investment

Section 6: Analyzing Your Business Risk -Asset Acquisition

How to accurately calculate the value of Real Estate. Bonus: the best way to do "comps"

Evaluating Hard Assets
Evaluating Equipment

If you are a tangible product based business, you probably have to deal with the issue of inventory.

Inventory is a double edged sword. On the one hand, having lots of inventory ties up capital, and could choke the life blood out of a business. On the other hand, a business needs some inventory to fulfill customer orders in a timely manner


The most important thing for a business is Cash. Buy LOW if you want to survive.

Section 7: Analyzing Your Business Risk -Closing Costs

How to price and negotiate finder's fees and get your investor to buy in.

Section 8: Analyzing Your Business Risk -Acquiring and Retaining Customers

Customers (people or entities which create revenue for a business) are the business' sustenance. A company without customers (or enough customers), will expire quickly. Investors don't like that kind of investment :).


What is Crowd Funding. Who can use crowd funding both to raise capital and prove marketability


Every business, even brick and mortar businesses need to have an online presence. And I mean not just a token website, but a functioning and effective site for selling the business' goods and services. Without this, any investor that reviews your offering is going to think you are an outmoded dinosaur. And he or she will be highly dis-incentivized to invest. Even in real estate, successful businesses have a website to attract and manage buyers, sellers, brokers, etc


Defining your competition too narrowly to make your product or service stand out is a good way to lose the confidence and respect of an investor. Because it delivers the message "I don't really know my market." We discuss how to define and research your competition


How to create and improve a marketing plan that will satisfy investors.


Don't. marketing is a revenue producing activity, and the amount spent should be based on ROI.


Big Profits are what attracts investors. They don't want a little extra income, they want a windfall.

Section 9: Dealing with Personnel Risks

"I'd rather invest in a great team with a mediocre idea, than a mediocre team with a great idea." - so here's how to build a great team.


The successful operation of every business requires expertise. How to acquire what you don't have.


A big benefit for companies and investors

Experience - What you need vs What you have

The integrity and character of you and your team can make or break a deal


Why most investors require this

Section 10: Analyzing Your Business Risk -Capital Costs and Expenses

Knowing and understanding in great detail, the financial aspects of your business is a key factor in establishing credibility with an investor. One strike and you're out.


Employees are EXPENSIVE. Investors know this, and are very skeptical of plans that include the hiring of paid employees before there is revenue to pay them. Here's how to deal with this.


Considering that most young companies have a burn rate that is draining them of their financial life blood, a.k.a. their investor's money, managing expenses is a mission critical activity. Here's how to deal this this.


Track every expense and dollar of revenue from day 1. Here's how to do this without being overwhelmed.

Section 11: Analyzing Your Business Risk -Effect of External Factors

If you are a brick and mortar business, or a real estate based business, or you picking an area to test out a marketing campaign, knowledge of the local market is crucial to your successful. Here's what you should do.

Market research - Industry factors

The world we live in is very interconnected. It is not unusual for events half a globe away to impact your business. Investors are aware of this and you must be too


Nobody has a crystal ball. However, all investors want to see your projections (best guess) of how your business or project will fare for at least until the investor can exit the investment with his/her return of capital and profit. How to be clear and accurate about your assumptions.

And how to create your pro forma. Downloadable spreadsheets to help you.

Section 12: Clear Path to Exit -Your Timeline

Well one of the most important of those concerns is "WHEN" is your investor going to get his money back. A key part of your exit strategy should be getting the investor paid off as soon as possible. Here's how to plan it.


A catchy little mnemonic device when setting up milestones.

The importance of Wiggle Room

Make sure you are prepared for the exit event. Here's what it takes to go through an IPO or acquisition


ROI is return on investment over a specific time period. For equity investments this can be a big advantage for the investor. We show you how.


There are times and circumstances when the original plan cannot be carried out. Well, it's time to implement Plan B. Here's how.

Section 13: Where to Go From Here

Because now you know how investors think, what they consider the important criteria that a business needs to qualify for funding, And you possess techniques and solutions to transform your business into a funding magnet.


Creating a well-constructed executive summary of your offering, that draw interested investors to you. Without it, you are at a great disadvantage.


How to create a presentation without difficulty, and deliver it without stage fright.


There are legal procedures you have to carry out, before you raise capital from private investors. You must abide by them--it is the law. How to do this without it costing and arm and a leg.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Richard Odessey, Helping Businesses raise Private Capital

Dr. Richard Odessey, Owner & CEO of HomeFriend Properties, Inc., has a diverse educational, financial and real estate background.

After graduating from MIT, Richard obtained his Ph.D. at Harvard, and had an illustrious career as a Professor of Physiology at University of Virginia and LSC Medical Center, publishing over 35 original manuscripts and books.

He then used his scientific skills in the exploding biotech industry where his research resulted in the awarding of 3 patents, and he later went on to help raise capital for and helped found a biotech company.

During his work in the biotechnology industry, Richard moved from research and development to exploring clinical applications.He became a Senior Project Manager and managed Clinical Trials for several major pharmaceutical companies.

At heart, Dr. Odessey is an entrepreneur, and was drawn to investing in real estate.For the past 15 years, Dr. Odessey has work in almost every type of real estate deal including:

Foreclosures and Bankruptcies

Extensive Renovations and Modernization Techniques


Property Leasing and Lease Options

Private Financing of Real Estate and Start up Ventures

He has also been sharing his entrepreneurial knowledge by founding his own company HomeFriend Properties Inc. whose mission is to teach entrepreneurs how to successfully invest in real estate, market and raise capital for their deals.

In course of developing his company, Richard has become an accomplished internet marketing and has over 20,000 subscribers to his websites, and InvestorWealthNetwork.com.Dr. Odessey, is known and respected throughout the industry, and even some of the gurus have studied his methods.

Currently Richard has established a consulting service that excels in setting up deals between private investment sources and real estate and business entrepreneurs.His consulting expertise focuses on primarily:

1)Sourcing both equity investments and loans for commercial real estate entrepreneurs purchasing property

2)Sourcing buyers for commercial property such as hotels.

3)Sourcing product for commercial real estate investment groups (including residential REO's)

4)Sourcing investors for gold mining, energy, and communications ventures, and expansion of cash-flowing businesses

5)Coaching entrepreneurs on raising private money

Ready to start learning?
Take This Course