Quickstart Online Marketing Guide for Fitness Professionals
4.8 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
26 students enrolled
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Quickstart Online Marketing Guide for Fitness Professionals

Learn the key steps to get your online marketing started from finding your ideal client to building a relationship.
4.8 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
26 students enrolled
Created by Emma Haughton
Last updated 6/2016
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 3 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify your ideal client
  • Find your ideal client online
  • Create a free resource/download for your ideal client
  • Set up an email marketing account
  • Link your free resource to different marketing platforms
  • Design a newsletter to build a relationship with your ideal client
  • List a range of suitable marketing strategies to keep building your list of potential clients
View Curriculum
Requirements
  • Internet & Computer or other device
  • Adobe Acrobat Reader for PDF Workbook is desirable
Description

This course is for health, fitness and wellness professionals who are new to the industry or do not yet have any structure to their existing business in terms of online marketing. It will help you narrow down your ideal client so your marketing becomes more effective, saving you time, money and energy. We move step by step through the key components which include getting yourself in front of your ideal audience, the importance of creating a free valuable resource and how to produce one quickly through to regularly staying in touch with your online followers. 

A workbook has been created to help you explore the best online marketing for you! It is a place to record your idea's and research which will be valuable as you progress your marketing. 

This course is taught via video's, presentations and tutorials which take your through different pieces of free software. It is broken down into manageable and actionable lessons and will only take 1 hour to complete. 

So if you are in the health, fitness or wellness industry and do not currently have structure to your online marketing then this course will be perfect for you....you will hit the road running right from the start!


Who is the target audience?
  • This course is suitable for health, fitness & wellness professionals that have not started any online marketing or those who do not currently have any structure to their existing business marketing
  • It is a quickstart guide for those not familiar with the basics of online marketing and targeting ideal clients
  • This course is probably not for you if you already have the key fundamentals established in your business i.e. email marketing lists, newsletters, blogs etc, unless you want to refresh your knowledge and check you aren't missing any of the basics.
  • This course is not for those that have completed detailed training in online marketing.
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Curriculum For This Course
12 Lectures
01:25:33
+
Kick Start Your Online Health & Fitness Marketing
12 Lectures 01:25:45

Welcome to the course! 

Preview 01:38

By the end of this lesson you will be able to identify who your ideal client is in the world of health, fitness and wellbeing. 

Preview 04:38

By the end of this lesson you will be able to identify where your ideal client can be found online so you can market to them!

Finding Your Ideal Client
04:52

By the end of this lesson you will understand the importance of providing a free resource. 

Create a Free Resource for Your Ideal Client
02:49

By the end of this lesson you will know how to navigate Canva and what it can do for you!

Preview 11:06

By the end of this lesson you will understand the importance of email marketing and why you need to have this in place for your business. 

Setting Up Your Email Marketing
01:13

By the end of this lesson you will be able to navigate mailchimp and set up all your requirements in a time efficient way. 

Navigating Mailchimp Software
14:29

By the end of this lesson you will know how to integrate your resource with Facebook.

Integrate with Facebook
02:22

By the end of this lesson you will understand what a landing page is and how they can improve your conversion rates. 

Leadpages Tutorial
10:01

By the end of this lesson you will understand the importance of a newsletter for your business in nurturing leads into paying clients. 

Importance of a Newsletter
02:03

By the end of this lesson you will know how to design a professional newsletter in a short period of time for free!

Design a Newsletter in Mailchimp
18:44

We summarise the journey you've taken through this course and how to keep your online marketing fresh and consistent so you continue to grow over time. 

Final Idea's & Tips for Marketing
11:49
About the Instructor
Emma Haughton
4.8 Average rating
7 Reviews
26 Students
1 Course
Fitness Tutor at Udemy

Hi, I’m an exercise specialist and fitness tutor and have been for 8 years now. After graduating university in the field of Sport Science (BSc) I knew my passion was to work with people that had medical conditions. I trained to become a Level 4 Exercise Specialist, specifically for those with cardiac conditions alongside running my own Personal Training business and working in the corporate world as a health consultant. I also started teaching Sport Science to college students and soon found myself developing a Fitness Training Provider where I now teach courses and seminars to fellow fitness professionals around special population groups. I love teaching people to get their communities active and seeing the benefits that exercise can have on people’s wellbeing. I often get asked questions about the ‘business’ side of being a health & fitness professional which inspired me to teach keen learners online so they could take on board both the practical field based skills as well as the business skills required. Here on Udemy I hope to offer a range of training for health, fitness and wellness professionals as well as offer my expertise to individuals that are living with different medical conditions. I look forward to support you!