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Learn the concepts, processes, and tools to create a Digital Strategy for your business.
Transform your business with Digital Technologies with this introductory course on Digital Strategy.
Digital Strategy drives Digital Transformation, not Digital Technology.
This introductory course is for small to medium business owners and employees who need to transform their business digitally but are overwhelmed by the speed of technology change & choice in front of them. You'll learn about how to successfully leverage digital technologies effectively and efficiently in order to better serve your customers and grow your market.
Content and Overview
This course contains over 30 lectures and over 2.5 hours of video content. It's designed for small to medium business owners and employees who want to transform their business by integrating Digital Technologies such as social, mobile, analytics, VR, AR, 3D Printing, sensor networks and the internet of things, SaaS, and cloud technologies such as big data and machine learning.
We'll cover what Digital Strategy and Digital Transformation is, what the key elements of Digital strategy are, and how to assess what level of Digital Readiness your business is at by learning how to to a Digital Audit.
Then we'll go through the process for creating a Digital Strategy, starting with your purpose and working through a lean and agile business planning approach suited for the fast changing digital technology environment of today. We'll then see how to evaluate different types of suppliers of Digital Technologies before moving on to showing you how to manage the process of implementing a Digital Transformation.
Finally we'll wrap up with a look at how to create and foster a culture of innovation in your business, essential for companies that need to remain responsive and agile to meet current customer needs and as well as develop new products and services.
By the end of this course, you'll have valuable skills that will help you create a Digital Strategy for your own business as well as understand how to implement Digital Transformation projects to integrate new technologies into your products, services, and operations.
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Course Overview|
What does this course cover?Preview
|Section 2: Digital Strategy Defined|
Introduction to Digital Strategy DefinedPreview
What is Digital StrategyPreview
What is Digital TransformationPreview
|Section 3: The Key Elements of Digital Strategy|
Introduction to The Key Elements of Digital StrategyPreview
Focus on CustomersPreview
Optimize Business ProcessesPreview
Secure Information and DataPreview
Create a Culture of InnovationPreview
|Section 4: Assessing your Digital Readiness|
Introduction to Assessing Your Digital Readiness
Why conduct a Digital Readiness Audit of your business?
How to conduct a Digital Readiness Audit
|Section 5: Creating a Digital Strategy|
Introduction to Creating a Digital Stratgey
What is Digital Strategy?
Start with Why
Clarify the business planning
Develop a set of business goals
Develop SMARTER objectives
Develop a digital action plan
|Section 6: Evaluating Digital Suppliers|
Introduction to Evaluating Digital Suppliers
Types of Digital Suppliers
Evaluating SaaS Suppliers
Evaluating Web or Software Developers
Evaluating A Digital Marketing consultant
Negotiating with Digital Suppliers
|Section 7: Implementing Digital Transformation|
Introduction to Implementing Digital Transformation
What is Digital Transformation?
Instruments of Change
Change Planning and Implementation
|Section 8: Creating a Culture of Innovation|
Introduction to Creating a Culture of Innovation
What is Innovation?
The Process of Innovation
Paul Cohen is an independent technology consultant, developer, and educator
He is a T-Shaped professional with 20+ years of international cross-industry development and project management experience working on a variety of projects from corporate IT to eLearning simulations to educational apps and games. Every day is a also new learning opportunity.
He’s also a former world champion in sport parachuting, and regularly performs music online as the blues infused slide guitar/harmonica cyborg “Komuso Tokugawa”.
Experience + Education + Continuous Learning: