Quickstart Digital Strategy

Learn how to successfully transform your business with digital technologies
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Instructed by Paul Cohen Business / Strategy
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  • Lectures 46
  • Length 3.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English

Course Description

Learn the concepts, processes, and tools to create a Digital Strategy for your business.

Transform your business with Digital Technologies with this introductory course on Digital Strategy.

  • Learn the key elements of digital strategy
  • Discover how to assess your digital readiness
  • Create a digital strategy
  • Practice evaluating digital suppliers
  • Grasp Implementing a Digital Transformation
  • Find out how to create a culture of innovation

Digital Strategy drives Digital Transformation, not Digital Technology.

This introductory course is for small to medium business owners and employees who need to transform their business digitally but are overwhelmed by the speed of technology change & choice in front of them.  You'll learn about how to successfully leverage digital technologies effectively and efficiently in order to better serve your customers and grow your market. 

Content and Overview

This course contains over 30 lectures and over 2.5 hours of video content. It's designed for small to medium business owners and employees who want to transform their business by integrating Digital Technologies such as social, mobile, analytics, VR, AR, 3D Printing, sensor networks and the internet of things, SaaS, and cloud technologies such as big data and machine learning.

We'll cover what Digital Strategy and Digital Transformation is, what the key elements of Digital strategy are, and how to assess what level of Digital Readiness your business is at by learning how to to a Digital Audit. 

Then we'll go through the process for creating a Digital Strategy, starting with your purpose and working through a lean and agile business planning approach suited for the fast changing digital technology environment of today. We'll then see how to evaluate different types of suppliers of Digital Technologies before moving on to showing you how to manage the process of implementing a Digital Transformation.

Finally we'll wrap up with a look at how to create and foster a culture of innovation in your business, essential for companies that need to remain responsive and agile to meet current customer needs and as well as develop new products and services.

By the end of this course, you'll have valuable skills that will help you create a Digital Strategy for your own business as well as understand how to implement Digital Transformation projects to integrate new technologies into your products, services, and operations.

What are the requirements?

  • Access to the internet
  • Basic business knowledge
  • Basic computer skills
  • Basic Internet skills

What am I going to get from this course?

  • Understand Key Definitions
  • Understand the key elements of a Digital Strategy
  • Conduct a digital audit to assess Digital Readiness
  • Create a Digital Strategy
  • Evaluate Digital Suppliers
  • Implement Digital Transformation
  • Create a Culture of Innovation

What is the target audience?

  • Small to medium business owners and employees who need to transform their business digitally but are overwhelmed by the speed of technology change & choice
  • This is a practical introductory course so is not for you if you are looking for a detailed theory course on Digital Strategy

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Course Overview
What does this course cover?
Preview
02:40
Section 2: Digital Strategy Defined
Introduction to Digital Strategy Defined
Preview
00:39
What is Digital Strategy
Preview
04:37
What is Digital Transformation
Preview
03:17
Conclusion
Preview
00:55
Section 3: The Key Elements of Digital Strategy
Introduction to The Key Elements of Digital Strategy
Preview
00:54
Focus on Customers
Preview
06:50
Optimize Business Processes
Preview
06:14
Secure Information and Data
Preview
04:40
Create a Culture of Innovation
Preview
02:29
Conclusion
Preview
01:50
Section 4: Assessing your Digital Readiness
Introduction to Assessing Your Digital Readiness
00:58
Why conduct a Digital Readiness Audit of your business?
01:25
How to conduct a Digital Readiness Audit
04:59
Competitive Benchmarking
02:39
Conclusion
01:03
Section 5: Creating a Digital Strategy
Introduction to Creating a Digital Stratgey
01:15
What is Digital Strategy?
01:43
Start with Why
04:39
Clarify the business planning
05:39
Develop a set of business goals
04:36
Develop SMARTER objectives
04:29
Develop a digital action plan
03:43
Conclusion
01:22
Section 6: Evaluating Digital Suppliers
Introduction to Evaluating Digital Suppliers
01:11
Types of Digital Suppliers
04:15
Evaluating SaaS Suppliers
08:29
Evaluating Web or Software Developers
02:54
Evaluating A Digital Marketing consultant
02:34
Negotiating with Digital Suppliers
07:41
Conclusion
01:32
Section 7: Implementing Digital Transformation
Introduction to Implementing Digital Transformation
01:46
What is Digital Transformation?
02:49
Managing Change
07:19
Change Concepts
08:21
Instruments of Change
06:36
Change Planning and Implementation
08:02
Change Checklists
05:47
Conclusion
02:00
Section 8: Creating a Culture of Innovation
Introduction to Creating a Culture of Innovation
01:07
What is Innovation?
13:12
The Process of Innovation
05:20
Idea Generation
07:16
Innovation Assessment
13:35
Innovation Strategy
09:19
Conclusion
02:09

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Instructor Biography

Paul Cohen, Digital Transformation Consultant

Paul Cohen is an independent technology consultant, developer, and educator

He is a T-Shaped professional with 20+ years of international cross-industry development and project management experience working on a variety of projects from corporate IT to eLearning simulations to educational apps and games. Every day is a also new learning opportunity.

He’s also a former world champion in sport parachuting, and regularly performs music online as the blues infused slide guitar/harmonica cyborg “Komuso Tokugawa”.


Experience + Education + Continuous Learning:

  • Cross industry software development +BSc Comp/Maths degree
  • Product Management & Project management +Masters of Technology Management degree
  • World Champion parachuting competition (Gold/Silver)
  • Music performance + Masters of Music degree
  • Bio:  see website links


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