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Quickstart Digital Strategy

Learn how to successfully transform your business with digital technologies
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8 students enrolled
Created by Paul Cohen
Last updated 4/2016
$10 $200 95% off
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  • 3.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand Key Definitions
Understand the key elements of a Digital Strategy
Conduct a digital audit to assess Digital Readiness
Create a Digital Strategy
Evaluate Digital Suppliers
Implement Digital Transformation
Create a Culture of Innovation
View Curriculum
  • Access to the internet
  • Basic business knowledge
  • Basic computer skills
  • Basic Internet skills

Learn the concepts, processes, and tools to create a Digital Strategy for your business.

Transform your business with Digital Technologies with this introductory course on Digital Strategy.

  • Learn the key elements of digital strategy
  • Discover how to assess your digital readiness
  • Create a digital strategy
  • Practice evaluating digital suppliers
  • Grasp Implementing a Digital Transformation
  • Find out how to create a culture of innovation

Digital Strategy drives Digital Transformation, not Digital Technology.

This introductory course is for small to medium business owners and employees who need to transform their business digitally but are overwhelmed by the speed of technology change & choice in front of them.  You'll learn about how to successfully leverage digital technologies effectively and efficiently in order to better serve your customers and grow your market. 

Content and Overview

This course contains over 30 lectures and over 2.5 hours of video content. It's designed for small to medium business owners and employees who want to transform their business by integrating Digital Technologies such as social, mobile, analytics, VR, AR, 3D Printing, sensor networks and the internet of things, SaaS, and cloud technologies such as big data and machine learning.

We'll cover what Digital Strategy and Digital Transformation is, what the key elements of Digital strategy are, and how to assess what level of Digital Readiness your business is at by learning how to to a Digital Audit. 

Then we'll go through the process for creating a Digital Strategy, starting with your purpose and working through a lean and agile business planning approach suited for the fast changing digital technology environment of today. We'll then see how to evaluate different types of suppliers of Digital Technologies before moving on to showing you how to manage the process of implementing a Digital Transformation.

Finally we'll wrap up with a look at how to create and foster a culture of innovation in your business, essential for companies that need to remain responsive and agile to meet current customer needs and as well as develop new products and services.

By the end of this course, you'll have valuable skills that will help you create a Digital Strategy for your own business as well as understand how to implement Digital Transformation projects to integrate new technologies into your products, services, and operations.

Who is the target audience?
  • Small to medium business owners and employees who need to transform their business digitally but are overwhelmed by the speed of technology change & choice
  • This is a practical introductory course so is not for you if you are looking for a detailed theory course on Digital Strategy
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Curriculum For This Course
Expand All 46 Lectures Collapse All 46 Lectures 03:16:49
Course Overview
1 Lecture 02:40
Assessing your Digital Readiness
5 Lectures 11:04
Introduction to Assessing Your Digital Readiness

Why conduct a Digital Readiness Audit of your business?

How to conduct a Digital Readiness Audit

Competitive Benchmarking

Creating a Digital Strategy
8 Lectures 27:26
Introduction to Creating a Digital Stratgey

What is Digital Strategy?

Start with Why

Clarify the business planning

Develop a set of business goals

Develop SMARTER objectives

Develop a digital action plan

Evaluating Digital Suppliers
7 Lectures 28:36
Introduction to Evaluating Digital Suppliers

Types of Digital Suppliers

Evaluating SaaS Suppliers

Evaluating Web or Software Developers

Evaluating A Digital Marketing consultant

Negotiating with Digital Suppliers

Implementing Digital Transformation
8 Lectures 42:40
Introduction to Implementing Digital Transformation

What is Digital Transformation?

Managing Change

Change Concepts

Instruments of Change

Change Planning and Implementation

Change Checklists

Creating a Culture of Innovation
7 Lectures 51:58
Introduction to Creating a Culture of Innovation

What is Innovation?

The Process of Innovation

Idea Generation

Innovation Assessment

Innovation Strategy

About the Instructor
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8 Students
1 Course
Digital Transformation Consultant

Paul Cohen is an independent technology consultant, developer, and educator

He is a T-Shaped professional with 20+ years of international cross-industry development and project management experience working on a variety of projects from corporate IT to eLearning simulations to educational apps and games. Every day is a also new learning opportunity.

He’s also a former world champion in sport parachuting, and regularly performs music online as the blues infused slide guitar/harmonica cyborg “Komuso Tokugawa”.

Experience + Education + Continuous Learning:

  • Cross industry software development +BSc Comp/Maths degree
  • Product Management & Project management +Masters of Technology Management degree
  • World Champion parachuting competition (Gold/Silver)
  • Music performance + Masters of Music degree
  • Bio:  see website links

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