Quickly Create YouTube Marketing Videos
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Learn to create YouTube marketing videos that people will take action on.
This video course covers planning, production and post-production.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Intro, Video Statistics & Course Overview|
An overview of the importance of online video, the challenges it can present, and the 3 primary steps to creating them consistently and successfully.
|Section 2: Planning|
Start with figuring out WHY you want to create a video by asking what goal or goals you have. This gives you a "North Star" on which to make your decisions. Then use "Content Marketing" and popular video types to help you achieve them.
You can use the HASRA formula to quickly and consistently create compelling videos that people will take action on. Learn it and you'll save hours of time.
|Section 3: Pre-production|
Planning and creating a script in advance will save you hours - heck, probably even DAYS! - of time. You can reduce the odds have having to "redo" your efforts by doing it right the first time.
For a minimal investment you can vastly improve the visual and audio quality of your videos. This video shows you the best stuff to get.
This video shows you simple tricks and tips you can use to sound and look your best.
|Section 4: Do the Hangout|
A "hangout" is Google's free tool that enables you to easily create YouTube videos without the need for any complicated software. This takes you step-by-step through the process of starting one.
Learn these basics of navigating around a hangout and you'll save yourself the frustration of sorting it out once you're it.
Making a hangout "live" means you're both broadcasting it to the world and also recording it to YouTube. This video shows you how to do that.
|Section 5: Post Production|
You can "tighten" up your video by using YouTube's built-in editing tools. It's amazing how simple it is.
The final step is to make sure your video is easy to find! The way you do that is by filling in the title & description, and also create tags for your keywords.
Doug Greene is a digital media consultant, "information designer" and award-winning author. His decades of experience in both traditional and digital media enables him to create courses that are focused and practical.
He worked in traditional media for two decades as a writer, editor, photographer and photo editor. His work appeared in the L.A. Times, NY Times, American Cinematographer, Outside and other publications.
He then moved to Silicon Valley and worked in digital media as a webmaster, content developer and information architect. He worked in six start-ups, then at Cisco Systems.
More recently he refocused his efforts on helping small businesses use Google Hangouts and YouTube to easily create marketing videos focused on pulling in prospects and creating long-term customer relationships.