Quickly Create YouTube Marketing Videos
4.1 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Quickly Create YouTube Marketing Videos

A simple approach to creating YouTube marketing videos to take action and help you build your list,
4.1 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,901 students enrolled
Created by Doug Greene
Last updated 1/2015
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 35 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
This course teaches you how to quickly create short, focused YouTube marketing videos aimed at your target audience, and that will compel them to take action.
View Curriculum
Requirements
  • You should have a minimal technical expertise. You'll need to be comfortable with using a webcam and microphone. If you can do a Skype call, then you can probably do this course.
Description

Learn to create YouTube marketing videos that people will take action on.

This video course covers planning, production and post-production.

  • Planning - learn how to set your goals, and use the HASRA formula to plan & write your script.
  • Production - learn the best (and affordable!) equipment to get, and how to use Google Hangouts for quickly creating great videos.
  • Post-production - learn how to edit and optimize the videos to pull in your target audience.
You can easily go through this course in a few hours - or take several days. It's spread out over several sections.
Who is the target audience?
  • This course is for consultants, professionals, experts, authors, coaches, and others who have an expertise they can share, and who want to leverage that knowledge into "teaching videos that will attract prospects.
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Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 35:04
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Intro, Video Statistics & Course Overview
1 Lecture 03:08

An overview of the importance of online video, the challenges it can present, and the 3 primary steps to creating them consistently and successfully.

Preview 03:08
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Planning
2 Lectures 05:02

Start with figuring out WHY you want to create a video by asking what goal or goals you have. This gives you a "North Star" on which to make your decisions. Then use "Content Marketing" and popular video types to help you achieve them.

Preview 03:06

You can use the HASRA formula to quickly and consistently create compelling videos that people will take action on. Learn it and you'll save hours of time.

Preview 01:56
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Pre-production
3 Lectures 06:16

Planning and creating a script in advance will save you hours - heck, probably even DAYS! - of time. You can reduce the odds have having to "redo" your efforts by doing it right the first time.

Preview 01:43

For a minimal investment you can vastly improve the visual and audio quality of your videos. This video shows you the best stuff to get.

Preview 02:02

This video shows you simple tricks and tips you can use to sound and look your best.

Tips to Look and Sound Good
02:31
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Do the Hangout
3 Lectures 10:23

A "hangout" is Google's free tool that enables you to easily create YouTube videos without the need for any complicated software. This takes you step-by-step through the process of starting one.

Starting the Hangout
03:27

Learn these basics of navigating around a hangout and you'll save yourself the frustration of sorting it out once you're it.

Navigating Around the Hangout
01:39

Making a hangout "live" means you're both broadcasting it to the world and also recording it to YouTube. This video shows you how to do that.

Making the Hangout "Live" and Conducting It
05:17
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Post Production
2 Lectures 10:15

You can "tighten" up your video by using YouTube's built-in editing tools. It's amazing how simple it is.

Tightening it Up with YouTube's Editing Tools
05:11

The final step is to make sure your video is easy to find! The way you do that is by filling in the title & description, and also create tags for your keywords.

Optimizing the Video with the Title, Description & Tags
05:04
About the Instructor
Doug Greene
4.1 Average rating
25 Reviews
4,901 Students
1 Course
Digital Media Design, Content Developer & Info Architect

Doug Greene is a digital media consultant, "information designer" and award-winning author. His decades of experience in both traditional and digital media enables him to create courses that are focused and practical.

He worked in traditional media for two decades as a writer, editor, photographer and photo editor. His work appeared in the L.A. Times, NY Times, American Cinematographer, Outside and other publications.

He then moved to Silicon Valley and worked in digital media as a webmaster, content developer and information architect. He worked in six start-ups, then at Cisco Systems.

More recently he refocused his efforts on helping small businesses use Google Hangouts and YouTube to easily create marketing videos focused on pulling in prospects and creating long-term customer relationships.