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In this world of smartphones, tablets, and other fast-paced technology, consumers are more easily reached through social media. Many smart business owners and entrepreneurs are now aware of the significance of connecting to consumers online and the impact this has to contributing to increasing profit.
This course will not only help you structure your social marketing to be effective and efficient, but you'll also walk away with several simple-to-use tools to research your audience, subject matter, competition, as well as easy ways to manage your social content from a centralized location.
The course uses a combination of slides and screen-share videos to demonstrate the power and simplicity of creating and managing your own social marketing system to build your business more effectively and efficiently online.
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|Section 1: Start Here|
Having a centralized hub to manage your social media can save a great deal of time, and help avoid missed marketing opportunities. In this video, you will be given a quick overview of what's covered in the course as well as all the tools that you will need for greatest success.
|Section 2: The Nuts & Bolts of Your Social Marketing Strategy|
If you don't know how well your social media presence is doing and what areas need to be fixed, you are probably wasting your time and energy. The goal of this video is to fix that.
This lecture will help you analyze the markets and figure out where the opportunities are for your social content. The data is worth gold because it helps you pinpoint opportunities before you create a post surrounding a specific area.
How would you like to learn how to monitor the opportunities you've chosen to pinpoint for your social marketing content? In this video, you'll learn how to do just that with an easy-to-use free tool.
|Section 3: Managing Your Social Media Marketing|
At this point in time, you will have learned how to pinpoint opportunities, monitor opportunities, and now you'll learn how to manage your own social media presence with some of the best tools out there.
This lecture provides a deeper look at the range of uses available inside Hootsuite, one example of a well-structure and comprehensive social media management tool.
Manually sharing and syndicating your website content can be tedious. This lecture will share systems to automatically post from your centralize blog to multiple social networks.
|Section 4: Resources|
Top Tools for Automating and Accelerating Your Social Media Marketing Campaign
|Section 5: BONUS FOR MY STUDENTS|
With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.
Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.
I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.