How to Put Your Customers First

Learn What to Do in The Age of Me
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268 students enrolled
Instructed by Chuck Wall Business / Operations
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  • Lectures 12
  • Length 39 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO. This course is based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers.

Today’s customers believe it’s all about them. Their opinions rule the day. Their self-interest is at the root of their daily decisions in virtually every area of life. The hard truth for people in business is that the customer is the one really in charge. And if you want their business, you must better understand and listen to them. Your future depends on it. This is what we call the Power of Me. Who better to boss around than the companies they give their money to?

This course will help you better understand the Power of Me with case studies from major brands like IKEA and Southwest Airlines. You will also work through two hands-on exercises to better understand how the Power of Me affects your business.

Every student who successfully completes this course will receive a Certificate of Completion.

We look forward to sharing much more about the Power of Me with you!

What are the requirements?

  • There are no special requirements for any additional software or other materials for this course.

What am I going to get from this course?

  • The objective of this course is to help participants confront the new market reality that customers choose which companies to deal with completely on their own terms.
  • Participants will be introduced to Chuck Wall’s Customer CEO Power of Me framework and tools. Students will review case studies about IKEA and Southwest Airlines. They will complete The George Quiz breakout session and the Power of Me Power Check exercise.
  • Upon course completion, participants will have the knowledge and tools needed to begin to see their current and future customers in an entirely new light.

What is the target audience?

  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Chuck Wall provides an overview to understand how the Power of Me is pervasive in today’s marketplace.

Section 2: Hands On Learning

Seinfeld’s George Constanza is the perfect illustration of today’s self-interested and demanding customer. Chuck will lead you through a two-part exercise that will help you see things from your customers’ point of view.

4 pages

Download this important tool for your review and use.

Section 3: Case Studies

Learn how this global Swedish furniture retailer has revolutionized their industry by putting the customer first.

4 pages

Download this document to accompany the audio case study.


Discover how one visionary leader built the most enduring brand in his industry by embracing his customers and having fun in the process.

4 pages

Download this document to accompany the audio case study.

Section 4: Deeper Dive

Customers want to believe in the companies they do business with. Chuck lays out a five-step roadmap to build trust with customers.

1 page

Download the Five-C’s of trust map.


It’s hard to imagine a highly paid professional athlete going the extra mile to embrace the Power of Me. See how NBA star Jason Terry provides a lesson every business person should emulate.

Section 5: Power Check

Join Chuck at the white board to score how you do with the Power of Me.

3 pages

This is the downloadable workbook to work through your Power of Me breakout session.

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Instructor Biography

Chuck Wall, Author, Speaker and Entrepreneur

Chuck Wall is Founder and CEO of MarketPower Group, a business growth consultancy based in Austin, Texas. He advises leading brands that their most important business opportunity is hidden in plain sight: knowing their customers better. The evidence is clear: brands that truly understand their customers increase revenue, grow market share, save money, strengthen relationships and drive profit.

Chuck is an expert in understanding the unmet needs of customers having interviewed over 100,000 of them across many industries. He’s an advisor to major global brands. He is also the author of two books, Customer CEO and Stop, Look and Listen (Bibliomotion 2013).

Chuck is also a longtime entrepreneur, having launched and run seven companies across multiple industries including manufacturing, radio, advertising, technology, and consulting. He actively blogs and contributes to leading publications like Forbes and Fast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.

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