Publish with Confidence: Develop Your Career as an Author

Learn the ropes of the book industry from an insider in an informative, conversational setting. You can do this!
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267 students enrolled
Instructed by Carrie Butler Business / Industry
$20
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  • Lectures 19
  • Contents Video: 1 hour
    Other: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2015 English

Course Description

You've been sitting on your manuscript for a while now, overwhelmed by the research you've put into getting it published—and hey, that's perfectly normal. The Internet is bursting with so-called expert opinions, riddled with industry jargon and outdated promises. Oh, and of course, they all contradict each other. So, where should you start? What lies ahead?

Now, imagine you have a friend in the book industry—an award-winning author, who happens to have a marketing background and owns a graphic design company. Wouldn't it help to sit down with her and ask anything you wanted? She would break down the process in plain, conversational language and do her best to prepare you for a career as an author.

That's basically how this course is run.

Using my own experiences and those of fellow authors, I'm going to walk you through everything from choosing a publishing path (traditional v. independent) to navigating social minefields (like dealing with reviewers)—which is why experienced authors can benefit from the course, too.

Everyone has a weak spot (or two). I can't tell you how many questions I've fielded from other authors about marketing alone, and you know what? I ask them questions, too! That's the key to survival in this industry. You can't stop learning and adapting. Ever.

So, with that in mind, let's take a look at our course highlights:

  • A mix of formats keep the material entertaining, i.e. animated video presentations, screencasts, worksheets, etc.
  • I don't hold back. If I think something will be potentially harmful to your career, I'm going to tell you—even if it's popular right now.
  • For an overview of the material covered, click below to expand What am I going to get from this course?

I don't know about you, but I'm excited. Are you ready to get started? uDemy has a 30-day money back guarantee, so there's nothing holding you back from giving it a try. If my course doesn't mesh with the way you learn, apply for a refund. It's as simple as that. I want my students to be happy. :)

Note: I will update this course to make sure the information hasn't gone stale or outdated.

What are the requirements?

  • This course is most helpful to those with a finished manuscript, but it's not mandatory—just know that writing craft will not be covered.

What am I going to get from this course?

  • You'll be able to make an informed decision regarding which publishing path to take for your next project.
  • I'll help you determine your manuscript's category, genre, and designation, i.e. a New Adult romantic suspense novel v. a YA fantasy novella.
  • You'll be able to write query letters and enter pitch/250 contests with confidence.
  • I'm going to show you the ropes and give you insider information on authorial netiquette—in other words, I'm going to help you avoid ticking off prospective readers, reviewers, and fellow authors.
  • Speaking of which, I'm also going to give you a heads-up on things you might need to brace yourself for, i.e. trolls, pirates, taxes, etc.
  • You'll gain the knowhow to avoid gimmicks and shortcuts that can really hurt your career in the long term.
  • For those of you who are interested in self-publishing, I'm going to give you my personal step-by-step process and time frame.
  • To complement that, I'm going to show you how to either outsource or DIY most of the necessary components, i.e. graphic design, editing, formatting, etc.
  • Then I'll point out some traditional methods you can tweak to market your books (and your brand) in our ever-changing industry.
  • You'll learn where and how to find a community, because you will need one. Believe me.
  • Finally, you'll learn how to treat your writing career as a small business—equipping you with the right mindset to succeed!

What is the target audience?

  • This course is aimed at pre-published fiction authors, but the information is relevant to all stages.
  • This course is not a gimmick promising guaranteed success and one-size-fits-all publishing strategies. Sorry, you won't find the magic bullet here (or anywhere).

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
01:43

In this lecture, we'll go over:

  • My qualifications / biography
  • How you should view this course
  • What this course will do for you
Section 2: Your Book
04:49

In this lecture, we'll go over:

  • Fiction categories
  • Genres
  • Length Designations
  • Bonus terms

There's also a worksheet to help you label your own manuscript.

Section 3: Your Path
09:15

In this lecture, we'll go over:

  • The "Big 5"
  • Differences between traditional and independent paths
  • Questions to ask yourself when determining which path is right for your current project


Section 4: Traditional
06:09

In this lecture, we'll go over:

  • What query letters are
  • The element of a great query letter
  • Finding the right agents to send to
  • Methods of querying
  • Contests
  • "The Call"
03:19

In this lecture, we'll go over:

  • The submission process
  • The publishing process (with an emphasis on editing)
Section 5: Self-Publishing
03:12

In this lecture, we'll go over:

  • Questions to ask when outsourcing things like editing, graphic design, formatting, publicity, and virtual assistance
  • My personal, step-by-step process (worksheet)

Article

Guest lecturer Eric Muss-Barnes has a step-by-step video tutorial waiting for you on YouTube.

04:21

In this lecture, we'll go over:

  • 10 do's and don'ts for designing book covers
Article

In this lecture, we'll go over:

  • The purpose of book trailers
  • What you'll need to make a book trailer
  • Tips for making a great book trailer
Section 6: Marketing
09:06

In this lecture, we'll go over:

  • What marketing is
  • The 4 P's in the marketing mix (as they pertain to books)
  • 5 pitfalls to avoid for long term success
07:24

In this lecture, we'll go over:

  • What brand is
  • Tips to improve your brand
  • A web presence analysis example: https://www.youtube.com/watch?v=mVHi7zwCjbw
  • Setting up a website
  • Connecting to readers via social media
  • Uses for analytics
Section 7: Bracing Yourself
05:41

In this lecture, we'll go over:

  • Bad reviews
  • The temptation to respond to bad reviews
  • Trolls
  • Refund policies
  • Pirates
  • Comparing yourself to other authors
  • The debate over bestseller status
  • The debate over awards
Section 8: Finding a Community
03:20

In this lecture, we'll go over:

  • Why you'll need a community
  • Blogging
  • Critique groups
  • Critique partners v. beta readers
  • Forums
  • Readers


Section 9: Q & A's
Article

In this lecture, we'll go over:

  • Copyright
  • Professional organizations
  • NaNoWriMo
  • Rejuvenating sales
  • Taxes
  • Registering as a business
  • Organizing a blog tour on your own
  • Three questions I'd ask an agent to see if we were compatible
  • The difference between crowdsourcing and crowdfunding
  • Digging yourself out of a hole

We'll have more topics as you guys ask questions. :)

Section 10: Bonus!
Article

In this lecture, we'll go over:

  • Must-have books for writers
  • Books I keep on my desk
  • My favorite word processors and writing programs
  • Programs and sites I use for working with HTML
  • My favorite site for sending newsletters
  • Stock photo/video sites I use
  • Font sites I use
  • Printing companies I use
  • Graphic/photo editing programs I use
  • Video editing programs I use
  • What I use for storage / sending large files
  • Where I bought my domain
  • Where I host my website
  • Relevant websites I visit once a week (or more)
  • Websites I visit for specific things
Article

In this lecture, we'll go over:

  • Tips for a strong first chapter
Article

In this lecture, we'll go over:

  • My twenty-six A-Z Challenge posts, covering things like licenses and keywords
Article

In this lecture, we'll go over:

  • Where you can get a free e-book copy of a book I compiled for writers just starting on the road to publication
Section 11: Conclusion
6 pages

In this congratulatory wrap-up, I summarize everything we learned in the course.

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Instructor Biography

Carrie Butler, Award-winning author and small business owner

Carrie Butler is an award-winning author, the owner of Forward Authority Design Services, and a co-founder of NA Alley—not to mention a recovering marketer with a penchant for superhero socks and Firefly. Time away from her desk is spent playing with her rescue pup, yelling at the TV during hockey season, and indulging in target-based recreation. Otherwise, you're likely to find her glued to her chair, discovering new ways to share her daydreams...

The Mark of Nexus series has appeared on Amazon bestselling, top-rated, and hot new release lists in various genres. It has also been mentioned in publications like USA Today and Writing New Adult Fiction—a recent how-to from Writer's Digest.

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