Publish Your Book On Kindle

The ultimate training to get your book on Amazon. Learn to publish your eBook, boost your credibility & get more sales.
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Instructed by Cathy Presland Business / Media
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  • Lectures 99
  • Length 13 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2012 English

Course Description

"One of the best courses I've ever seen. This is by far one of the best courses that I have ever taken. The content is very thorough, the pacing is just right and the quality is excellent. I highly recommend this course if you are looking to publish your book in the Kindle store."

"Best course ever! Cathy can explain everything related to creating, publishing and promoting ebooks MUCH better than everyone I've seen. She covers all angles in this course. Take it, you'll love it, and will learn SO much."

"This course goes insanely in depth on how to figure out the correct approach to every aspect of creating and launching your ebook. Can you write a book and upload it with some free online tutorial and without the need for this course? Sure! But with others taking this course, your book doesn't stand a chance at outselling them."

And I could go on – but these are all real student reviews and you can read them yourself on this page.

My job right now is to explain what you're going to get inside this course and to help you move one step closer to getting your book finished. In this course, you will learn how to publish your ebook on Amazon's Kindle.

But why would you want to publish your book on kindle?

You might not realise it, but having a book is one of THE best ways to boost your credibility and establish yourself as an expert in your field. Just think about how YOU feel when someone tells you that they are a published author. And maybe even a bestselling author?

It's also one of the best ways I have found of getting known. Making new connections and bringing people back to your website. And we also talk about good practice in asking those people to sign-up for your email list. And all at zero cost – no advertising, no need for complex SEO – your book is targeted at people who are already looking for your information.

And the great thing is that they are buyers

They have already bought your book and anyone in business knows that the value of a client or customer who wants the information or service you are offering and has paid for it – even the small price of a kindle book – is worth many times the value of someone just casually browsing.

But maybe you already know this and you've put off writing your book because it seems like such a big project?

No problem – I have you covered!

First of all a book for kindle is probably a lot shorter than you think. Maybe 10,000 to 20,000 words. Not the 50,000 words that a traditional business book might be and certainly not the 200,000 words a big fiction blockbuster would be.

And I give you very clear structures so that the writing part is easy. I won't go so far as to say the book with write itself, but I do say that clear structures make for easy writing.

Or maybe you really don't consider yourself to be a writer?

Well, I'm a writer myself and I think you're best served by publishing your own content - but if you're STILL not convinced you want to put pen to paper (or you don't have the time) then I give you ways to get your book done without writing a single word yourself.

Oh but then it's so complex to actually publish an ebook...

Not at all!

Again and again students tell me how clear the material is and how the small steps I take you through make it manageable and actionable, whatever your level of knowledge.

"It's All Here. ....well set out, easy to follow (particularly the contents page, and re-formatting the book for kindle, which can get quite complex, but very easy to follow along in this course) .... I have no hesitation recommending this course. Also regular updates, and an author who genuinely is there to support you, is priceless."

"Cathy provides real value and takes you step by step through the process. This leaves me feeling that the result is achievable. I feel motivated and not overwhelmed."

"This is one of the most helpful courses that I've ever taken. The information is presented in a way that is clear and easily consumed."

I know that you can do it - and if you don't want to then I give you the best places to outsource some of these more technical or administrative tasks.

And anyway who would want to hear what I have to say?

Well people who are interested in your subject want to know what you have to say! And if you don't believe me, look at your own bookshelf or e-reader. Do you have more than one book on topics that you like to read about...? Do you buy another thriller or romantic fiction novel even though you just read a similar one last week...? I certainly do!

Because what readers want is not just more information. They want information that is presented in a step-by-step fashion – maybe a "how to" book. Or they want a different take on the prevailing view? A reader will get more value out of your story or your perspective than you might think - and only you can tell that story.

We all have something that is worth saying and I can't think of a better, faster or easier way to get your message out than with a digital book.

Cathy, does your course just apply to non-fiction?

All my techniques are tried and tested with my own books. As well as my main books, I have others that I write in a pen name just so that I can trial new techniques and keep up with what is working inside the Amazon platform.

And although my books are non-fiction, I know these techniques work for fiction writers as well. Maybe the market is a little more crowded, and maybe you won't be a stand-out success with your first book, but the principles of what works are exactly the same.

"VERY useful and practical. book of short stories is already #1 in short stories category on Amazon UK... Strongly recommend to everyone who has or is planning to have a published kindle book. It definitely is worth the price!!!"

So if you want to get your message into the world, expand your reach, build your brand and your business then I am here to show you easy and fast it is to become a published author.

"...I've been on a lot of kindle webinars, listened to top authors talking about getting a book out there, and I have to say, this course beats them all...."

Without agents and without publishers. Get your book published and selling – literally overnight

If you have a story to tell, or you want to position yourself as the leading authority in your field. To stand out. To get that credibility that comes with having a book. To help people find out about your business and cement your expertise.

"Fantastic course, delivering all that it promises. This course has some of the best content out there when it comes to publishing on kindle, or just about any sort of self publishing. Top quality sessions jam packed with useful content and actionable items topped up with motivation too...."

Maybe you're a writer who wants to earn income from your writing?

Or maybe you want to step into a speaking career and want a book to lead the way for you?

Or maybe you have a wealth of knowledge and expertise and you can package it into training or coaching courses and have a book be a lead generation machine for you?

Or maybe you're in a job and you want to write a book to help you stand out when you come to take that next step on the career ladder?

Whatever your motivation and situation, this complete step by step course will show you exactly how to do that.

You’ll learn:

  • what book you should write - even if you think you already know - so that you reach more people
  • how a book fits into your bigger picture. Whether it's to promote your business, whether it's purely for profit, and how you can lever it for new opportunities
  • how to make the writing easy with frameworks to organise the content you already have
  • productivity tips that mean you WILL finish that book!
  • how to format your book with MS Word – no html or fancy software required (unless you want to be fancy and then we show you that too – but this is a stumbling block for many first-time authors so I have made it deliberately simple)
  • all the details of cover design and even a step-by-step on commissioning your cover at my favourite design website
  • how to position your book to sell on Amazon - everything you need to know - from categories to keywords
  • insider pricing and promotion secrets to get sales - this alone can get you a bestseller without any additional marketing - I know - I've tested it!
  • nine ideas to take your business to the next level
  • a bonus video on "what not to do" - learn from my mistakes
  • advanced steps you can take in case you catch the publishing bug – it's contagious...

"Jam packed ... has everything you need to know and more. This is a terrific course! Cathy Presland offers everything you need to know to not only get your book published but to get it ranking well within Amazon. She breaks down everything you need to know and do into bite-sized chunks and shows you how to do each step as you look over her shoulder. I particularly enjoyed her sharing pros and cons of different strategies, which are "optional", which may be a waste of time etc. I'm all for getting to the goal as quickly as possible! I've seen courses in this area that offer much less value than this one does for a whole lot more money so whether you are just beginning on this journey or are already a published author looking for a few new strategies, you will get something from this course."

What if I have a question once I'm inside the course?

Inside the course there is a place to ask questions and get personal answers from me if there's anything at all you're not clear about. And I can promise that that kind of attention is worth the price of admission alone as they say :)

"This is really good stuff. Cathy is very responsive to questions, and even revised a section to make it more clear."

So what are you waiting for?

And if you STILL have questions you need answered before signing up, feel free to message me here on Udemy or over on facebook – I want this to be the right fit for you so that you get the absolute best results you can get.

I really hope to see you inside so that you can get started with your book today!

What are the requirements?

  • Desire to see your name in print

What am I going to get from this course?

  • How to write your book
  • Where to get great cover designs
  • Step by step instructions to publish your book
  • Insider sales secrets
  • Business building ideas

Who is the target audience?

  • Online business owners
  • Authors
  • Experts
  • Consultants
  • Coaches
  • Entrepreneurs
  • Small business owners
  • Non-fiction writers
  • Bloggers
  • Professionals who want to stand out in their industry
  • Non-profits / social enterprises

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Kindle Publishing Promo Video
Section 1: Get Published
1.0 Introduction To The Course
1.1 Why Publish And Why Kindle?
1.2 Any Reason Why Not?
1.3 What's A Kindle?
1.4 Publishing Options
1.5 Go Direct With KDP...
1.6 ...Or Make It Even Easier
1.7 What We Covered In Session 1
Section 2: The Right Book For Your Business
2.0 What's Coming In Session 2
2.1 What's Selling?
2.2 What Your Reader Wants
2.2 Where To Find The Bestseller Ranking For Your Book
1 page
2.3 Who Are You Writing For?
2.4 Three Business Strategies For Your Book
2.5 Content - Use What You Already Have
2.6 What We Covered In Session 2
Section 3: Easy Book Creation
3.0 Introduction To Session 3
3.1 Organise Your Content To Create Your Book Quickly And Easily
3.2 Frameworks For Your Content Even If You're Not The Expert
17 pages

Downloadable pdf of the material in Video 3.2 to give you frameworks to help you create your book quickly and easily. Just click over to the "extras" tab in the upper right to download this document.

3.3 Get Your Book Done Productivity Session
3.4 What If You Don't Like To Write (Or Don't Have Time)?
3.5 Talk Your Book Into The World
3.6 Outsource Your Writing
3.7 What We Covered In Session 3
Section 4: Edit And Format Your Book
4.0 Introduction To Session 4
4.1 Why You Need An Editor And Where To Get One
4.2 Formatting Made Easy
4.3 That Tricky (Or Not) Table Of Contents
36.9 kB

This is the exact document you see me editing in videos 4.2 and 4.3 - yours to have and use and amend. Just add content, change the format of headings (or not), update the table of contents and you are good to go!

4.4 Want To Add An Image Or Two?
4.5 Links - What To Include And How To Format Them
2 pages
To accompany the video on links - the relevant extracts from the kdp guidance.
4.6 What We Covered In Session 4
Section 5: Titles And Covers
5.0 Introduction To Session 5
5.1 What You Need In A Title
5.2 Design Your Cover For Maximum Impact
5.3 My Favourite Place To Get Your Cover Done

Thanks to Shaan for suggesting this fiverr contractor.

I haven't used her personally but Shaan got his cover done and was very pleased with the results. If you have other people who do cover design, let me know and I'd love to start a reources sheet on this.

5.5 While You're Waiting For A Cover Get Some Great Endorsements
5.6 What We Covered In Session 5
Section 6: Publish Your Book Overnight - Literally!
6.0 Introduction To Session 6
Creating your kdp account is MUCH easier than you think. Now also updated with new payment arrangements for us publishers outside the USA.
6.2 How To Price Your Book - Profits Or Sales?
6.2B MatchBook - Promotional Pricing If You Have A Print Book
6.3 Let Me Tell You About BookBaby
6.4 Uploading Your Book To KDP
6.5 Do You Need An ISBN And Where To Get One If You Want One
6.6 Your Own Name Or A Pen Name?
6.7 KDP Select - The Best Kept Secret About Kindle Publishing
6.8 What We Covered In Session 6
Section 7: Get Sales
7.0 Introduction To Session 7
7.1 Categories - How To Get Eyeballs On Your Book
7.2 Keywords - Where To Find Them (And, No, It's Not On Google!)
7.3 Your Book Description - My Step-By-Step Formula For Converting Browsers To Readers
7.4 Tags
7.5 The Launch - Your Book's Published - Now Tell Everyone!
7.6 Pricing And Promotions For Maximum Sales And Profits (Hint: this is THE single most important thing you can do and I love it!)
Sites That Help Promote Your Free Promotion Days
2 pages

Just wanted to clarify here that I'm talking about adding a badge or some text to your cover image, but you shouldn't change the actual title of your book....

7.8 What We Covered In Session 7
Section 8: Credibility And Social Proof
8.0 Introduction To Session 8

I found this great way of reaching out and getting reviews. It seems to obvious but yet sometimes we need the obvious to be pointed out to us! Anyway I connected with Mike and he's super-happy for me to spread the word about this. It does mean reaching out one by one and for a kindle book I'd recommend sending a pdf or letting the reviewers know when you're having your promo days (although that second option means they have to have a kindle device or app - sending a pdf means they can leave a review even if they don't have a kindle device or app). The worst that can happen is they say "no" or just ignore you - and chances are that they will be happy to get a free book!

8.2 What Two Pages You Must Have On Your Book Website
8.2 Let's Look At Examples Of Those Pages

Amazon also have the facility to manage two author pages if, for example, you have a pen name. You can associate your books with a single publisher account. Doesn't work if you have more than one pen name but a nice way to be able to have two author pages. It's pretty simple to set up - you just have to let them know through their contact us and then they will check it and set this up for you. See their help pages for more info:

8.4 What We Covered In Session 8
Section 9: More Sales...
9.1 Bestseller Campaign - Do You Need One And How To Do It
9.1 The Bestseller Campaign - What Not To Do
9.2 Ongoing Marketing Is Important - Eight Ways To Sell More Books
2 pages
Places you can ask to review your site - some free some paid. Many are in the fiction arena but worth checking out to see if these sites are a good fit for your book... And let me know how you get on so I can update this resource for everyone else in the programme.
Section 10: Build On Your Book Success And Grow Your Business
10 Nine Ways To Grow Your Business From Your Book
Section 11: Advanced Steps
11.0 Introduction To Session 11: Advanced Steps
11.1 Create A Series Of Books
11.2 What About The Nook, iBooks etc?
11.3 Want To Become A Boutique Or Niche Publisher?
11.4 What About Keywords?
11.4 How To Use The Google Keyword Tool
11.5 Heard About Kindle Singles? Hear It Here First :)
1 page

Here is a list of forums you might like. Some of them have "shameless promotion" boards where you can list your book. If you find any of these forums particulary useful - or you find others that work well that I didn't list here - then just let me know and I can update this document.

11.6 What You Learnt In This Session
Section 12: What Not To Do...
12 Don't Do What I Did - Six Mistakes To Avoid
Section 13: Course Recap (The Short Version)
13 The Five Minute Version...
Section 14: Affiliate Tools - How to Get Paid For Recommending This Course

Did you know that you can earn a 50% commission if you recommend this course to a friend or colleague? Watch this video to find out exactly how to do this.

1 page
A list of the links I refer to in the video - so you don't have to go through the full video each time you want to create a link.

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Instructor Biography

Cathy Presland, Thinker, Teacher, Outspoken Optimist, Retir(ing) Runner.

Cathy Presland, a former economist, has over two decades of experience across government, international organisations, corporate, business, and non-profits. Best-selling author, and highly-regarded trainer, Cathy is widely published, has over 20,000 students in her online training courses, teaches for The Guardian Masterclasses series, and is an engaging and popular speaker.

In her former career as an economist Cathy advised governments and organisations around the world. She set up a micro-credit fund for women, negotiated European regulations, managed multi-billion pound economic programmes, and designed and led global anti-poverty initiatives.

Cathy's ambition is simply to inspire you to be your best self and to do more of the work that makes a difference in the world. 

Professionally, Cathy works as a consultant, trainer and facilitator. "I help people get to the solution that's already in the room," she says, and she specialises in supporting people or organisations in who are doing interesting work in public policy and economics. 

Cathy's Udemy courses are mainly focused on supporting writers and people who want to share their expertise, experience and passions. "It's exciting to help someone shape their ideas into something tangible. Writing, especially, stretches us as a person, we grow and change in ways we didn't imagine. You change, and you can change the world. It's really simple." 

In her spare time she loves to be outdoors and one of her recent trips was to the Annapurna base camp in beautiful Nepal.

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