Publicity Jumpstart - How to Get PR for Your Product Line

Do you have a physical product that you'd like to get in the media, including magazines, blogs, TV and on celebrities?
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  • Lectures 9
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

If you have a product line that you'd like to get more publicity for, then this video-based PR course is for you! In Publicity Jumpstart you'll learn what you need to be media-ready, how to design your press kit, how to set up your publicity plan and how to pitch your products to magazines, influential blogs, TV shows and even celebrities!

When you complete this course, you'll feel more confident when it comes to getting publicity for your products and you'll have a step-by-step roadmap to publicity success! You'll even get word-by-word scripts so you know what to say when you reach out to magazine editors, downloadable worksheets and PR plans and more.

You'll also learn how to leverage your media mentions into even more sales!

What are the requirements?

  • Students will need to have a product-based business/brand

What am I going to get from this course?

  • Determine what they need to be "media-ready"
  • Learn how to design a great press kit that gets attention
  • Create a Publicity Plan for their business
  • Craft their brand's story
  • Learn what magazine editors look for when looking for products to feature
  • Find out what magazine editors are working on right now
  • Learn how to craft the perfect email pitch that gets attention
  • Discover when press releases work and when they don't
  • Get more traffic and sales by working with bloggers
  • Find out how to get their products on celebrities
  • Take charge of their own publicity efforts

What is the target audience?

  • This course is aimed at entrepreneurs/brands who have a CONSUMER product, including apparel, accessories, food, eco-products, baby & kids products, health & beauty, fitness and outdoor gear, stationery, home decor, gifts and any other types of physical products
  • This course is not for authors, speakers, coaches or entrepreneurs with info products

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Setting up your company for publicity success
10:45

In this session you will learn everything you need to know about being media-ready. This includes your website, your product images and descriptions, as well as what should go into your media kit.

09:08

By the time you complete this module, you will have a full understanding of what should go into your publicity plan. You'll design a 3,6 or 12 month publicity plan that works for you!

23:39

Want to get your products featured in magazines? This session will help you do just that! You'll understand what editorial calendars are and how to find them, as well as how to properly pitch your products to magazine editors so that they say YES!

07:06

Wondering if you should do your own publicity or hire a publicist? Here are some things to consider before you make your decision.

08:22

PR goes beyond press releases. Find out when press releases work and when they are a waste of time!

18:55

Having your products reviewed on an influential blog can mean a flood of visitors to your website, as well as new social media followers, newsletter subscribers and sales. Find out how to work with bloggers to get the most out of your product reviews!

09:44

Most magazines publish a highly coveted gift guide during the holidays. What is the secret to getting featured in one (or more) of these guides? Watch this session to find out.

20:28

Do you ever dream of seeing your products on celebrities? If so, you'll learn how to reach out to them and how to get the most out of your celebrity coverage.

20:50

Wondering how to translate your publicity mentions into even more sales? This session shows you how!

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Instructor Biography

Andreea Ayers, Marketing coach for entrepreneurs

Andreea Ayers is a serial entrepreneur who has started and sold two businesses. She currently blogs at Launch Grow Joy about marketing, social media, wholesale, publicity and Pinterest. She is the author of Pinterst Advantage, a book (and now online course!) about using Pinterest to get more traffic to your site, get more leads, clients and customers. When she is not blogging, Andreea spends time with her three kids and husband and enjoys everything that Boulder, CO has to offer.

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