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This course for authors gives the tricks of solid marketing and techniques to getting the best publicity. You will get maximum results.
This course is intended for authors or soon to be authors who want the best success with their book sales.
Before marketing, the first step is to copyright your work as well as all marketing materials you will be using.
The course describes the difference between marketing and publicity. Publicity is the vehicle for which the marketing content is delivered. You'll learn three element categories for marketing that are tied together to make a comprehensive package. This package will be delivered through your publicity efforts.
This course is based on the book "Publicity Made Simple: Success With Media Relations" by David K. Ewen, M.Ed.
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|Section 1: Introduction|
|Overview of how your book will end up|
|Section 2: Copyright|
|Section 3: Marketing and Publicity|
|Understanding marketing and publicity|
|Quiz 1||1 question|
|Marketing and Publicity have two different meanings. They are needed together. Each one cannot work successfully alone. The are effective together.
An example is a newspaper ad.
Both need to work together to be effective. You need marketing and publicity together to reach the consumer to explain why your product is worth buying.
|Section 4: Marketing Elements|
|Understanding the consumer|
|Describing author and book|
|The complete marketing package|
|Quiz 4||1 question|
|The Five W's cover other elements in marketing. It also includes the WIIFM and the RASCIL factors. The 5 W's are (1) WHO (2) WHAT (3) WHEN (4) WHERE (5) WHY
The WHO and the WHAT are the RASCIL factors describing the content creator and the product. For example the RASCIL factors describe the author and the book in identifying terms "who" and "what"
The WHY is the answer to WIIFM. This is the question the consumer is asking about your product
To understand the 5 W's, it is important to review WIIFM and RASCIL briefly.
|Section 5: Publicity|
|Section 6: Conclusion|
|Lecture 9||39 pages|
|Detail on marketing and publicity|
David K. Ewen, M.Ed. is a touring professor of multimedia technologies and publicity. He has been lecturing in the seven states of New York and New England since 2004. Professor Ewen has been an author, speaker, talk show host, film director, record producer, and publicist since the 1990's.