This course for authors gives the tricks of solid marketing and techniques to getting the best publicity. You will get maximum results.
This course is intended for authors or soon to be authors who want the best success with their book sales.
Before marketing, the first step is to copyright your work as well as all marketing materials you will be using.
The course describes the difference between marketing and publicity. Publicity is the vehicle for which the marketing content is delivered. You'll learn three element categories for marketing that are tied together to make a comprehensive package. This package will be delivered through your publicity efforts.
This course is based on the book "Publicity Made Simple: Success With Media Relations" by David K. Ewen, M.Ed.
David is an accomplished author and speaker who is a recognized international radio and television talk show host. He is a former professor of digital multimedia technology touring the seven states of New York and New England from 2004 to 2015. During David’s eleven year speaking tour to 52 venues, he spoke about entrepreneurial adventurism, business analysis, behavioral studies, and digital multimedia technologies. David is a speechwriter, ghostwriter, book publisher, educator and curriculum content developer. As a speaker, broadcaster, and journalist, his public communication expertise is highly professional with a long history of success. David mentors businesses supporting their entrepreneurial spirit and guides them toward prosperity within the marketplace.