Publicity for Authors: Create an Effective Press Kit

Learn how to create 12 essential promotional materials to publicize your book, your platform, or your brand.
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  • Lectures 22
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

At the end of this course, you will know 12 essential components of an author press kit. You will know how to create them, and how they fit into your overall strategy.

These materials form the foundation for your campaign to win the attention of media influencers--including broadcasters, reporters, editors, producers, bloggers, podcasters, columnists, and anyone else with an audience. If you want them to promote your book or your brand to their audiences--you need to have your publicity materials ready before they ask for them.

As you complete each activity--you are one step closer to having a finished press kit. Each lesson includes video instruction, plus an example, and a template or guide to help you create your own piece.

Work on your own time, work at your own pace. If you complete one assignment a day, you'll have a brand-new press kit finished in less than two weeks!

What are the requirements?

  • You should have a dedicated author website, and access to basic word processing tools.

What am I going to get from this course?

  • Learn how to create all the essential pieces of your amazing author press kit--including your author bio(s), book announcement, feature article, author photo, and more.

Who is the target audience?

  • This course is meant for authors who want the basics for creating an author press kit from scratch. Suitable for anyone who is building his or her platform as an author (traditionally or self-published), or building a platform as a go-term expert in a particular niche or expertise.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
If you want to build your platform as an author or as an expert in your space, it's important that you have the right informational materials available on your website. In this introduction, you'll learn the value of an author press kit. We'll also go over what you can expect in upcoming lectures.

One of the cornerstones of your promotional campaign will be your author biographies. In this lecture, you'll learn why you need three kinds of author bios--and how to write them. (Don't worry, they're short and relatively painless!) Download your bonus template!

1 page

Refer to this template to help you create your three authors bios.


Two very simple yet powerful pieces in your information kit are a list of suggested interview questions and a QA article. In this lecture, you'll learn how and when you want to offer the media suggested interview questions. You'll also learn how to create the best kind of questions--and then how to turn those questions into a full article for press use. Be sure to download your bonus guide!

1 page

This guide provides some helpful suggestions to get you started creating your own suggested interview questions.


In this lecture, you'll learn the best way to create a full-length article about yourself and your book so that members of the press can use this as a resource--or run it as is. Be sure to download your bonus template!

1 page

Refer to this template to help you create your featured article.


Many authors do their best to hide their faces online--but if you want to present yourself in a professional manner, you need to have at least one strong author photograph. In this lecture, you'll learn some tips to create a basic author photograph easily and inexpensively. (You don't even need to hire a photographer!) Be sure to download your bonus checklist!

1 page

Download this checklist to help you create your author photograph.


As people learn about you and visit your website, it's vital that they know how to contact you! In this lecture, you'll learn how to create a basic sheet that includes all the appropriate contact information. You'll learn what to include--and what to leave out. Be sure to download your bonus template!

1 page

Follow this template to create your author contact information sheet.


As your promotional campaign gets moving, you'll find it gets easier when you can find other people to say how great you are. In this lecture, we'll cover endorsements, reviews, and testimonials -- and how to include them in your informational materials. Be sure to download your bonus template!

1 page

Refer to this template to help you create your list of endorsements, reviews, and testimonials.


A book's one-sheet is a single sheet jam-packed with information so that a reporter or a bookseller can skim for the information they need quickly. In this lecture, you'll learn how to create the kind of one-sheet for your book that will make the most impact. Be sure to download your bonus template!

1 page

Follow this template to help you create your book's one-sheet.


Although a strong promotional strategy will include multiple press releases over the next several months, a basic press release that announces your book is the one that gets you started. In this lecture, you'll learn how to create a solid press release to announce your book to the world.

1 page

Use this template to create your book announcement press release.


If you have a book, then you should have a book cover. Although the creation of that book cover is outside the scope of this course, in this lecture you will learn how to present it in the context of your media kit.


When you promote your book, at some point you'll need to share an excerpt of the work to demonstrate the content. In this lecture, you'll learn how to package that excerpt for maximum leverage.

5 pages

Use this template to help you create your document that includes an excerpt or sample of your book.


Once you have created the informational materials, it's important to present them on your website in a way that makes it quick and easy for someone to grab them. In this lecture, you'll learn the basic ways to present them on your website.


Congratulations! You've come to the end of the course. By now you should have a firm grasp on what a media kit should include--and hopefully, you're a long way toward creating that kit. This lecture also includes a bonus zip file that includes two complete sample press kits--one for a working novelist, and one for an imaginary nonfiction author.

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Instructor Biography

DIY Author, Create Your Work * Find Your Audience * Build Your Career

DIY Author educates and empowers authors with the knowledge and tools they need to do the work, find an audience, and build a career. Whether you are pursuing a deal with traditional publishers, you're pursuing an independent path, or you're hoping for the best of both worlds, our mission is to help you navigate the constantly changing landscape of publishing.

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