How many times have you heard that public speaking can help build your sales? That's a great idea. But you have to get booked for speaking gigs!
Unlike so many other courses on public speaking, we won't be talking about public speaking skills. What we will be talking about are ways that small business owners, solopreneurs, self-employed consultants, coaches, and authors can seek out public speaking opportunities.
Quick overview of what is covered in "Using Public Speaking to Get Sales" course.
Before you start researching potential speaking opportunities, you need to know what audiences you want to reach! Discover ways to narrow the field to groups that are relevant for you.
Associations of all types host events that need speakers. Discover common types of associations to investigate for opportunities.
Getting referrals to event hosts and organizers can help your chances of getting booked! But building referrals is a process. Discover how referrals work.
Speaker bureaus are for elite speakers! Find out what bureaus do and why they're not always an option for expert speakers.
Online speaker directories can help provide exposure for expert speakers. But they should be used in conjunction with more proactive marketing.
Virtual presentations and events present a wide variety of speaking opportunities including podcasts, webinars, online courses, and more.
While the ideal is to get paid to speak, sometimes "pay to play" speaking opportunities can represent an effective marketing investment. Learn more about "sell from the stage" events.
The holy grail of speaking for many is appearing on the media. But what's the chance of getting on radio or television? I give you the reality in this lecture.
This it the question you're anxious to get answered, right? In this lecture, I share my sales lead generation experience from speaking to sell. I also discuss the problems of using prize drawings to generate leads.
Find out what factors you need to consider when evaluating public speaking opportunities, whether you are speaking for free, getting paid, or paying to participate as a speaker.
Does having a book give you a competitive edge for getting booked as a speaker? Find out in this video. Plus, learn ways to handle event organizers who want to "pay" authors in book sales.
Having a few "signature talks" can make your speaking experience more efficient and effective. Learn ways to structure and promote a signature talk.
Calls for speakers from associations and other groups can represent an opportunity for expert speakers. Learn what a call for speakers is and how to professionally pursue them.
A speaker demo reel and one-sheet are essential for "professional" speakers... but maybe not for "expert" speakers. Learn what a demo reel and one-sheet are and what you can use instead of them to promote yourself as an expert speaker.
You've given a stellar presentation. Problem is, some audience members want a lot more than they paid for. Learn what to listen for during the Q&A (question and answer) and "meet and greet" portions of a speaking event to avoid giving away "free" consulting!
The nitty gritty of the public speaking booking process! This extensive discussion of speaking event details can help avoid traps that could cost time, talent, and even money!
Brief overview of course highlights and best wishes!
Dr. Heidi Thorne, MBA/DBA, is a nonfiction book editor, business blogger, and author of over 20 self published print books and eBooks on business, sales, marketing, and self publishing. She was also a trade newspaper editor for over 15 years, a marketing copywriter, and taught at the college level for five years.