Using Public Speaking to Get Sales
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Using Public Speaking to Get Sales

Speak to Sell Tactics for Small Businesses and Consultants
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4 students enrolled
Created by Heidi Thorne
Last updated 8/2017
English
Curiosity Sale
Current price: $10 Original price: $75 Discount: 87% off
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify relevant public speaking opportunities
  • Improve chances of getting sales leads from public speaking events
  • Develop a "signature talk"
  • Avoid speaking traps that waste time, talent, and money
View Curriculum
Requirements
  • Basic public speaking skills.
Description

How many times have you heard that public speaking can help build your sales? That's a great idea. But you have to get booked for speaking gigs!

Unlike so many other courses on public speaking, we won't be talking about public speaking skills. What we will be talking about are ways that small business owners, solopreneurs, self-employed consultants, coaches, and authors can seek out public speaking opportunities.

Who is the target audience?
  • Small business owners
  • Solopreneurs
  • Self-employed consultants
  • Coaches (e.g., business or life coaches)
  • Authors
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Curriculum For This Course
19 Lectures
01:38:22
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Introduction
2 Lectures 02:58

Quick overview of what is covered in "Using Public Speaking to Get Sales" course.

Preview 01:02

While ALL speakers want to be professional, there is a difference between speakers who do it professionally and experts who do it to accomplish other goals. Know which mission you're on!

Preview 01:56
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Speaking Opportunities: Who Hires Speakers?
8 Lectures 33:51

Before you start researching potential speaking opportunities, you need to know what audiences you want to reach! Discover ways to narrow the field to groups that are relevant for you.

Who is Your Ideal Audience?
06:11

Associations of all types host events that need speakers. Discover common types of associations to investigate for opportunities.

Associations
05:47

Getting referrals to event hosts and organizers can help your chances of getting booked! But building referrals is a process. Discover how referrals work.

Referrals
03:16

Speaker bureaus are for elite speakers! Find out what bureaus do and why they're not always an option for expert speakers.

Speaker Bureaus
02:14

Online speaker directories can help provide exposure for expert speakers. But they should be used in conjunction with more proactive marketing.

Preview 03:32

Virtual presentations and events present a wide variety of speaking opportunities including podcasts, webinars, online courses, and more.

Virtual Presentations
03:57

While the ideal is to get paid to speak, sometimes "pay to play" speaking opportunities can represent an effective marketing investment. Learn more about "sell from the stage" events.

Selling from the Stage
04:07

The holy grail of speaking for many is appearing on the media. But what's the chance of getting on radio or television? I give you the reality in this lecture.

Media
04:47
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Using Public Speaking to Sell
3 Lectures 17:49

This it the question you're anxious to get answered, right? In this lecture, I share my sales lead generation experience from speaking to sell. I also discuss the problems of using prize drawings to generate leads.

How Many Sales Leads Can You Expect from Speaking Events?
06:43

Find out what factors you need to consider when evaluating public speaking opportunities, whether you are speaking for free, getting paid, or paying to participate as a speaker.

Preview 04:23

Does having a book give you a competitive edge for getting booked as a speaker? Find out in this video. Plus, learn ways to handle event organizers who want to "pay" authors in book sales.

Should You Write a Book to Get More Speaking Gigs?
06:43
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Improve Your Public Speaking Experience and Sales
5 Lectures 42:31

Having a few "signature talks" can make your speaking experience more efficient and effective. Learn ways to structure and promote a signature talk.

Signature Talks
07:57

Calls for speakers from associations and other groups can represent an opportunity for expert speakers. Learn what a call for speakers is and how to professionally pursue them.

How to Handle a Call for Speakers
04:05

A speaker demo reel and one-sheet are essential for "professional" speakers... but maybe not for "expert" speakers. Learn what a demo reel and one-sheet are and what you can use instead of them to promote yourself as an expert speaker.

Do You Need a Speaker Demo Reel or Speaker One-Sheet?
03:34

You've given a stellar presentation. Problem is, some audience members want a lot more than they paid for. Learn what to listen for during the Q&A (question and answer) and "meet and greet" portions of a speaking event to avoid giving away "free" consulting!

Don't Let the Q&A and "Meet and Greet" Steal Your Sales!
08:07

The nitty gritty of the public speaking booking process! This extensive discussion of speaking event details can help avoid traps that could cost time, talent, and even money!

18 Things You Need to Have Clarified BEFORE Doing ANY Speaking Event
18:48
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Conclusion
1 Lecture 01:13

Brief overview of course highlights and best wishes!

Course Wrap-Up
01:13
About the Instructor
Heidi Thorne
0.0 Average rating
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14 Students
3 Courses
Editor and Author

Dr. Heidi Thorne, MBA/DBA, is a nonfiction book editor, business blogger, and author of over 20 self published print books and eBooks on business, sales, marketing, and self publishing. She was also a trade newspaper editor for over 15 years, a marketing copywriter, and taught at the college level for five years.