Public Relations for Startups and Small Business
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Public Relations for Startups and Small Business

Get Public Relations training for your business! PR Course Produced by Steve Hall of AdRants. Hosted by Murray Newlands
1.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
26 students enrolled
Created by Murray Newlands
Published 7/2012
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

Learn the new world of Public Relations with public relations courses from an expert with 10 years of online marketing, PR and sales experience. By Steve Hall, world famous blogger at AdRants.com and Murray Newlands

THIS PUBLIC RELATIONS COURSE IS FOR YOU if you are building a new business, planning a product launch, or hosting an event.

This Public Relations Training covers:

●  Planning your Campaign: Goals, Audience, Scheduling

●  Social Media: Twitter, Facebook, Google +

●  Online Promotions: SEO, Blogger Relations, Video

●  Traditional Methods: Events, Public Speaking, Press Release

●  Tracking your Campaign: Monitoring, Analysis, Reporting

Download Murray's FREE WHITEPAPER here to get a preview of the Public Relations Training Course.

Steve Hall has done time in media, account management and new business at, among others, Leo Burnett,Starcom/Mediavest, BlackSheep Marketing, and Bozell, where he managed marketing budgets for both consumer and business-to-business clients including Reebok, Sperry Topsider, Monster.com, Tyco, Marriott Hotels and Marshmallow Fluff.

Steve has written about and spoken for industry associations on topics such as the advertising's role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media, the rise of social media and the decline of traditional media. Along with publishing Adrants, Steve co-foundedMarketingVOX, an online marketing publication and is co-founder and contributor to the ad:tech industry trade show weblog. In early 2007, he founded the advertising social networking site, AdGabber. Additionally, he contributes a column about advertising to Playboy's The Smoking Jacket.

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Curriculum For This Course
39 Lectures
01:48:02
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Course Introduction
4 Lectures 31:17

What is included in the PR course.

Preview 00:28

Murray Newlands and Steve Hall give a brief welcome and overview of the course. 

Preview 01:01

Murray and Steve welcome you to the course and summarize what they will discuss in their video interview lecture.  

Preview 01:01

Murray and Steve begin the course in this video interview with discussing important industry issues, key tips and topics. 

Preview 28:47
+
What is PR?
1 Lecture 02:15

Background on PR as a field.

What is PR?
02:15
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Planning Your Campaign
7 Lectures 17:03

Learn the essentials for planning your campaign.

Preview 01:34

What are your goals and how to get started outlining them.

Goal Setting
01:37

Learn how to figure out what your Key Performace Indicators are so you can measure the success of your business.

Setting Your KPIs
01:20

Understanding your audience before you begin to write your campaign.

Target Audience Research
02:01

Reaching your audience through the publications they read.

Media Outreach
04:57

Learn when it is important and when it is unnecessary to write a press release and also learn how to write one well.

Writing a Press Release
01:19

How to organize your time and materials for your PR campaign.

Create a PR Schedule
04:15
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Executing Your Campaign
19 Lectures 46:18

Now you have your campaign strategy. Learn how to put it into action.

Preview 01:24

Understanding what kind of content to give your audience in your niche is important. Learn what to provide you audience in this lecture.

Content Creation
02:48

What are the important parts of using social media in your PR campaign? How do you use it effectively?

Using Social Media in Your PR Campaign
02:06

How Twitter can benefit your business.

Twitter in Your PR Campaign
03:05

Why you should use Facebook in your campaign and how to use it well.

Facebook in Your PR Campaign
02:45

The basics of using Google+ in your campaign.

Google+ in Your PR Campaign
02:25

What is social media monitoring and how can it help you grow your business?

Social Media Monitoring and PR
03:21

Learn how to make your content rank higher in search engine results for keywords that your audience searches for.

Search Engine Optimization
01:13

Find out what link building is and why you need to incorporate it into your campaign strategy.

Link Building
02:14

It isn't just what you do, but how you do it. Learn about reputation management and how to incorporate it into your campaign.

Reputation Management
02:56

Blogging tips for the beginner. There are no wrong ways to blog - only better ways.

Blogging and PR
00:31

More blogging tips for when you get started on your blog. 

Your Blog in Detail
02:41

Important information about building relationships with other bloggers.

Blog Relations
02:57

Live events are a great way to promote your business or use as a flagpole for your PR campaign. Learn more about public relations at live events.

PR at Live Events
01:43

Preparetion and promotion of a live event is key. Learn more about how to do this here.

Before a Live Event
03:24

Learn about public relations and expectations you should have when holding a live event. 

During a Live Event
03:27

PR doesn't end as soon as your live event is over. Learn some great ways to share the success of your live event to your audience or niche.

After a Live Event
02:26

Here are some key tips and essentials for creating video content to use in your PR campaign.

Video Marketing and PR Optimization
03:08

Social media and live events are not the only areas you can promote your business. Public speaking is another great way to do this.

Public Speaking in Your PR Campaign
01:44
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Tracking Your Campaign
4 Lectures 07:26

Learn ways you can track your campaign as you go along so you can determine the amount of success you have had at the end of your campaign.

Preview 01:38

Discover how a great tool, social media monitoring, can help you evaluate the reach of your business over social media platforms.

Using Social Media Monitoring to Track Your Campaign
02:45

Learn about where your traffic comes from, when, and be able to adjust on the go. Also learn about some free tools that will help you do this.

URL Shortening Services
01:17

Why is adjusting during your campaign essential? Find the answer here.

Making Adjustments During Your Campaign
01:46
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When Your Campaign Ends
4 Lectures 03:43

So your campaign is over and you are in a transition mode. Learn what to do in that interim period between that campaign strategy and the next one. 

Preview 00:29

Find out what to base your campaign's success on and how to clearly define it. 

Defining Success
01:17

Your campaign will generate new relationships that should not be cut off at the campaign's end. Learn how to keep up with those new contacts.

New Relationships
01:21

So you are probably asking where you go from here? This is where you learn the answer to that question. Thanks for taking our course on PR and Marketing, and if you liked it please check out some of our other courses on Udemy!

What's Next?
00:36
About the Instructor
Murray Newlands
1.0 Average rating
1 Review
26 Students
1 Course
Founder at Influence People

Murray Newlands originally from the UK in the USA on a O1 visa (alien of extraordinary ability) is a reporter for and host of Perform Insider TV, he is also a regular contributor to adrants.com and Adotas.com among many other publications. He produces the popular video series future of engagement and future of publishing.

In 2011 John Wiley and Sons published his book Online Marketing: A Users Manual with foreword by Chris Brogan. Described by Meltwaters PR director Dan Purvis as  “an excellent explanation of everything to do with online marketing.  It provides step-by-step best practice advice to help guide you through the digital maze.”

Murray was a contributor to the award winning book edited by Shawn Collins and Missy Ward and “Go Global: How to take your business to the world” edited by Emma Jones.

In 2010, Murray was a judge and presenter at the Bees Awards, presenting an award to Saatchi and Saatchi.

He is an advisor to VigLink , Repost.us and runs an international media agency, Influence People in the USA.