Learn the new world of Public Relations with public relations courses from an expert with 10 years of online marketing, PR and sales experience. By Steve Hall, world famous blogger at AdRants.com and Murray Newlands
THIS PUBLIC RELATIONS COURSE IS FOR YOU if you are building a new business, planning a product launch, or hosting an event.
This Public Relations Training covers:
● Planning your Campaign: Goals, Audience, Scheduling
● Social Media: Twitter, Facebook, Google +
● Online Promotions: SEO, Blogger Relations, Video
● Traditional Methods: Events, Public Speaking, Press Release
● Tracking your Campaign: Monitoring, Analysis, Reporting
Download Murray's FREE WHITEPAPER here to get a preview of the Public Relations Training Course.
Steve Hall has done time in media, account management and new business at, among others, Leo Burnett,Starcom/Mediavest, BlackSheep Marketing, and Bozell, where he managed marketing budgets for both consumer and business-to-business clients including Reebok, Sperry Topsider, Monster.com, Tyco, Marriott Hotels and Marshmallow Fluff.
Steve has written about and spoken for industry associations on topics such as the advertising's role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media, the rise of social media and the decline of traditional media. Along with publishing Adrants, Steve co-foundedMarketingVOX, an online marketing publication and is co-founder and contributor to the ad:tech industry trade show weblog. In early 2007, he founded the advertising social networking site, AdGabber. Additionally, he contributes a column about advertising to Playboy's The Smoking Jacket.</p>
Murray Newlands and Steve Hall give a brief welcome and overview of the course.
Murray and Steve welcome you to the course and summarize what they will discuss in their video interview lecture.
Murray and Steve begin the course in this video interview with discussing important industry issues, key tips and topics.
Background on PR as a field.
What are your goals and how to get started outlining them.
Learn how to figure out what your Key Performace Indicators are so you can measure the success of your business.
Understanding your audience before you begin to write your campaign.
Reaching your audience through the publications they read.
Learn when it is important and when it is unnecessary to write a press release and also learn how to write one well.
How to organize your time and materials for your PR campaign.
Now you have your campaign strategy. Learn how to put it into action.
Understanding what kind of content to give your audience in your niche is important. Learn what to provide you audience in this lecture.
What are the important parts of using social media in your PR campaign? How do you use it effectively?
How Twitter can benefit your business.
Why you should use Facebook in your campaign and how to use it well.
The basics of using Google+ in your campaign.
What is social media monitoring and how can it help you grow your business?
Learn how to make your content rank higher in search engine results for keywords that your audience searches for.
Find out what link building is and why you need to incorporate it into your campaign strategy.
It isn't just what you do, but how you do it. Learn about reputation management and how to incorporate it into your campaign.
Blogging tips for the beginner. There are no wrong ways to blog - only better ways.
More blogging tips for when you get started on your blog.
Important information about building relationships with other bloggers.
Live events are a great way to promote your business or use as a flagpole for your PR campaign. Learn more about public relations at live events.
Preparetion and promotion of a live event is key. Learn more about how to do this here.
Learn about public relations and expectations you should have when holding a live event.
PR doesn't end as soon as your live event is over. Learn some great ways to share the success of your live event to your audience or niche.
Here are some key tips and essentials for creating video content to use in your PR campaign.
Social media and live events are not the only areas you can promote your business. Public speaking is another great way to do this.
Learn ways you can track your campaign as you go along so you can determine the amount of success you have had at the end of your campaign.
Discover how a great tool, social media monitoring, can help you evaluate the reach of your business over social media platforms.
Learn about where your traffic comes from, when, and be able to adjust on the go. Also learn about some free tools that will help you do this.
Why is adjusting during your campaign essential? Find the answer here.
So your campaign is over and you are in a transition mode. Learn what to do in that interim period between that campaign strategy and the next one.
Find out what to base your campaign's success on and how to clearly define it.
Your campaign will generate new relationships that should not be cut off at the campaign's end. Learn how to keep up with those new contacts.
So you are probably asking where you go from here? This is where you learn the answer to that question. Thanks for taking our course on PR and Marketing, and if you liked it please check out some of our other courses on Udemy!
Murray Newlands originally from the UK in the USA on a O1 visa (alien of extraordinary ability) is a reporter for and host of Perform Insider TV, he is also a regular contributor to adrants.com and Adotas.com among many other publications. He produces the popular video series future of engagement and future of publishing.
In 2011 John Wiley and Sons published his book Online Marketing: A Users Manual with foreword by Chris Brogan. Described by Meltwaters PR director Dan Purvis as “an excellent explanation of everything to do with online marketing. It provides step-by-step best practice advice to help guide you through the digital maze.”
In 2010, Murray was a judge and presenter at the Bees Awards, presenting an award to Saatchi and Saatchi.
He is an advisor to VigLink , Repost.us and runs an international media agency, Influence People in the USA.