Public Relations for Nonprofits
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Public Relations for Nonprofits

Use examples and fill-in-the blank tools to build image and awareness to support fundraising and outreach.
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
38 students enrolled
Created by Brian Feldman
Last updated 2/2015
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  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • This is not a writing course, but a step-by-step process to build a public relations toolkit using provided fill-in-the-blank materials and samples. Create and deploy a successful public relations program to support nonprofit fundraising, marketing, client expansion and build awareness. Course explains how to present all of your organization activities to make news of interest to your community and build image and consciousness for your organization and what it does. The result is a building block inventory of cut and paste material to craft press releases and seven other media communications materials in formats the media works with daily. Using this method you will show accuracy and can be a trusted media resource by creating and deploying interesting, newsworthy items. Soon the media will be calling you for information on current topics. Also a comprehensive media list development section will demonstrate how create a productive, sortable Excel spreadsheet of all media in your area to make sure that your news will be will be sent to the correct reporters or editors of newspapers, radio, TV and social media for use in their publications, broadcasts and social media.
View Curriculum
  • Basic word processing skills especially how to cut and paste material, elementary Excel knowledge, internet and social media skills.

This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.

You will create building block statements to insert into fill-in\-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:

    ·Activities, good works

    ·Expand Client Base and Services

    ·Increase Membership and Recruit Volunteers

    ·Support Fundraising

    ·Become a Trusted Media Resource

Items in the tool kit include:

    ·Press Releases

    ·Press and Photo Invitations to Cover Events and Activities

    ·Staff and Board Member Announcements


    ·Financial/ Grant Announcements

    ·Honor/Award Announcements

    ·Local News Item For Calendars and Self Publishing Sites

    ·Pitch Letters

Bonus Section

As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.

You will learn how to target and work with the right gatekeeper at each media outlet.

Who is the target audience?
  • For marketers, fund raisers and those tasked with building the image and growth of your nonprofit. Use fill-in-the blank resources to create interesting press releases, and seven other formatted pr tools in the style that the media uses daily. Also create a comprehensive list of media contacts and where to send your material.
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Curriculum For This Course
56 Lectures
Welcome to Public Relations for Nonprofits
4 Lectures 10:34

Create publicity and awareness to support the goals and objectives of your organization through proven public relations programs.

Preview 02:54

How to create turn key material working with fill-in the blank samples.

Preview 02:58

How to create and use a toolkit of familiar media materials.

What you will learn

Learn how to use the media for success.

Working With The Media
About Public Relations
3 Lectures 07:26

Pay or no pay for publication

Public Relations Defined

Goals and Objectives

Use the media for third party endorsements

Publicity advantages
What is News
8 Lectures 21:19

No Screaming Headlines

What Is News

From Newspapers to Twitter

The Media

Hard or Soft News

Publicity Categories

Don't let your toolkit grow rusty.

Use Everything In Your Toolkit

Not always a page 1 story but spell my name rightt

What Makes News

Here are more ideas for stories right in your backyard

Story Ideas

Learn why a gatekeeper can be your best friend.

Hail The Gatekeeper

Increase opportunities for success.

Making It Easy On The Gatekeeper
Building Blocks and Tools
6 Lectures 18:38

How To create and Use Building Block Information

Building Blocks

We'll cover the tools and their uses.

Toolkit Items and Uses

Here are other useful toolkit tools.

Other Tools You Can Use

Understand the common press release elements.

Press Release Elements

Here is a graphic look at the press release

Sample Release Graphic

Here is a guide to formatting the press release

"Writing" The Press Release
16 Lectures 39:06

Creating building blocks and other cut and paste items.

"Writing The Press Release

Where to find building bock nuggets.

Preview 03:05

The Lede

How to "write" the most important paragraph in "prdom"

Drafting the Lede

See a filled-in sample.

Fill-In The Blank Sample

Now write the headline from items in the lede.

Headline Next

Keep this paragraph close at hand

Who Are You

Who are you sample

Who Are You Sample

How to crete a beautiful body.

The Body Of The Release

Create local interest by naming names.

Name Names

Reinforce who you are and what you do.

About Us ( Yes Again)

See a sample "about" paragraph

How The About Us Paragraph May Look

Lastly add general public information.

Concluding Information

Make sure contact information included and up-to-date.

Prepare Contact Information

Understand why these are worth a thousand words.


Create a masteriece with cut and and paste building block elements.

Let's Write The Press Rrlease
Fill-in Samples For Downloading
12 Lectures 28:56

Seven communications devices and printable samples.

Fill-In-The-Blank Samples

Gather information and save in your file

Organize Your Building Blocks

Learn why the fill-In press release is the most informational

Fill-In-The-Blank Press Release Sample

Learn how to invite the media to an event

Photo Op Sample

Tell the community you have a new employee or volunteer.

Appointment Release Fill-In

Fill this bucket with information about who you are and what you do.

Backgrounder Sample

Tell the community about funding support and invite others to do the same.

Fill-In Grant Announcement

Learn how to announce an honor or service award.

Sample Honor Award

Use this two-flap folder to give away at events and fairs.

Media Kit

Create community news items for calendars and self publishing sites.

Sample Local News Item

How to get coverage for a story without creating a press release.

Sample Pitch Letter

Clck to download sample

Printable Samples
Media Lists
7 Lectures 18:49

Easy steps to creating an effective media list.

Preview 03:01

Gathering the information

Who should be added to your list.

Media To Include

Add these newspaper and magazine gatekeepers.

Newspaper Contact Types

TV, and radio gatekeepers for the list

TV, Radio Contact Types

Don't forget to keep the list current.

Keep The List Current

Let editors and reporters know who you are.

Make Yourself Known
About the Instructor
Brian  Feldman
3.0 Average rating
1 Review
38 Students
1 Course
Develop Nonprofit Marketing and Public Relations Skills

I have been a journalist for major daily newspapers and a full-service public relations and marketing practitioner for public and private companies at full-service public relations, advertising and marketing agencies in New York, Philadelphia and South Florida for over 40 years. During that time my work has been recognized by national marketing associations. For the past ten years I have been concentrating on public relations and marketing services for nonprofit companies including the largest nonprofit clinic in Florida, nonprofit and university hospitals and large medical practices.

I began my career as a journalist at a Pulitzer Prize daily newspaper covering national, state and local politics and government issues.

My public relations work for clients has been published in virtually every major daily newspaper, magazine and business publication, aired on all network TV and radio stations and seen on social media.

I am the former Director of Communications and Marketing for the world's largest hotel company, franchising eight hotel brands comprising nearly 6,000 properties and more than 520,000 rooms. Other divisions under my supervision included a resort management company and the second largest US auto rental company. My responsibilities included public relations, marketing communications, media relations, new brand launched, promotions, franchise sales support, and crisis communications. During a six-year span I directed the grand openings or repositioning of over 300 hotels and numerous restaurants.