This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.
You will create building block statements to insert into fill-in\-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:
·Activities, good works
·Expand Client Base and Services
·Increase Membership and Recruit Volunteers
·Become a Trusted Media Resource
Items in the tool kit include:
·Press and Photo Invitations to Cover Events and Activities
·Staff and Board Member Announcements
·Financial/ Grant Announcements
·Local News Item For Calendars and Self Publishing Sites
As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.
You will learn how to target and work with the right gatekeeper at each media outlet.
Create publicity and awareness to support the goals and objectives of your organization through proven public relations programs.
How to create turn key material working with fill-in the blank samples.
How to create and use a toolkit of familiar media materials.
Learn how to use the media for success.
Pay or no pay for publication
Use the media for third party endorsements
No Screaming Headlines
From Newspapers to Twitter
Hard or Soft News
Don't let your toolkit grow rusty.
Not always a page 1 story but spell my name rightt
Here are more ideas for stories right in your backyard
Learn why a gatekeeper can be your best friend.
Increase opportunities for success.
How To create and Use Building Block Information
We'll cover the tools and their uses.
Here are other useful toolkit tools.
Understand the common press release elements.
Here is a graphic look at the press release
Here is a guide to formatting the press release
Creating building blocks and other cut and paste items.
How to "write" the most important paragraph in "prdom"
See a filled-in sample.
Now write the headline from items in the lede.
Keep this paragraph close at hand
Who are you sample
How to crete a beautiful body.
Create local interest by naming names.
Reinforce who you are and what you do.
See a sample "about" paragraph
Lastly add general public information.
Make sure contact information included and up-to-date.
Understand why these are worth a thousand words.
Create a masteriece with cut and and paste building block elements.
Seven communications devices and printable samples.
Gather information and save in your file
Learn why the fill-In press release is the most informational
Learn how to invite the media to an event
Tell the community you have a new employee or volunteer.
Fill this bucket with information about who you are and what you do.
Tell the community about funding support and invite others to do the same.
Learn how to announce an honor or service award.
Use this two-flap folder to give away at events and fairs.
Create community news items for calendars and self publishing sites.
How to get coverage for a story without creating a press release.
Clck to download sample
Who should be added to your list.
Add these newspaper and magazine gatekeepers.
TV, and radio gatekeepers for the list
Don't forget to keep the list current.
Let editors and reporters know who you are.
I have been a journalist for major daily newspapers and a full-service public relations and marketing practitioner for public and private companies at full-service public relations, advertising and marketing agencies in New York, Philadelphia and South Florida for over 40 years. During that time my work has been recognized by national marketing associations. For the past ten years I have been concentrating on public relations and marketing services for nonprofit companies including the largest nonprofit clinic in Florida, nonprofit and university hospitals and large medical practices.
I began my career as a journalist at a Pulitzer Prize daily newspaper covering national, state and local politics and government issues.
My public relations work for clients has been published in virtually every major daily newspaper, magazine and business publication, aired on all network TV and radio stations and seen on social media.
I am the former Director of Communications and Marketing for the world's largest hotel company, franchising eight hotel brands comprising nearly 6,000 properties and more than 520,000 rooms. Other divisions under my supervision included a resort management company and the second largest US auto rental company. My responsibilities included public relations, marketing communications, media relations, new brand launched, promotions, franchise sales support, and crisis communications. During a six-year span I directed the grand openings or repositioning of over 300 hotels and numerous restaurants.