Public Relations for Nonprofits

Use examples and fill-in-the blank tools to build image and awareness to support fundraising and outreach.
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  • Lectures 56
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.

You will create building block statements to insert into fill-in\-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:

    ·Activities, good works

    ·Expand Client Base and Services

    ·Increase Membership and Recruit Volunteers

    ·Support Fundraising

    ·Become a Trusted Media Resource

Items in the tool kit include:

    ·Press Releases

    ·Press and Photo Invitations to Cover Events and Activities

    ·Staff and Board Member Announcements

    ·Backgrounder

    ·Financial/ Grant Announcements

    ·Honor/Award Announcements

    ·Local News Item For Calendars and Self Publishing Sites

    ·Pitch Letters

Bonus Section

As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.

You will learn how to target and work with the right gatekeeper at each media outlet.

What are the requirements?

  • Basic word processing skills especially how to cut and paste material, elementary Excel knowledge, internet and social media skills.

What am I going to get from this course?

  • This is not a writing course, but a step-by-step process to build a public relations toolkit using provided fill-in-the-blank materials and samples. Create and deploy a successful public relations program to support nonprofit fundraising, marketing, client expansion and build awareness. Course explains how to present all of your organization activities to make news of interest to your community and build image and consciousness for your organization and what it does. The result is a building block inventory of cut and paste material to craft press releases and seven other media communications materials in formats the media works with daily. Using this method you will show accuracy and can be a trusted media resource by creating and deploying interesting, newsworthy items. Soon the media will be calling you for information on current topics. Also a comprehensive media list development section will demonstrate how create a productive, sortable Excel spreadsheet of all media in your area to make sure that your news will be will be sent to the correct reporters or editors of newspapers, radio, TV and social media for use in their publications, broadcasts and social media.

What is the target audience?

  • For marketers, fund raisers and those tasked with building the image and growth of your nonprofit. Use fill-in-the blank resources to create interesting press releases, and seven other formatted pr tools in the style that the media uses daily. Also create a comprehensive list of media contacts and where to send your material.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome to Public Relations for Nonprofits
02:54

Create publicity and awareness to support the goals and objectives of your organization through proven public relations programs.

02:58

How to create turn key material working with fill-in the blank samples.

02:22

How to create and use a toolkit of familiar media materials.

02:20

Learn how to use the media for success.

Section 2: About Public Relations
02:49

Pay or no pay for publication

Goals and Objectives
02:25
02:12

Use the media for third party endorsements

Section 3: What is News
02:33

No Screaming Headlines

02:21

From Newspapers to Twitter

02:36

Hard or Soft News

02:50

Don't let your toolkit grow rusty.

02:39

Not always a page 1 story but spell my name rightt

03:05

Here are more ideas for stories right in your backyard

02:37

Learn why a gatekeeper can be your best friend.

02:38

Increase opportunities for success.

Section 4: Building Blocks and Tools
02:16

How To create and Use Building Block Information

02:12

We'll cover the tools and their uses.

03:12

Here are other useful toolkit tools.

03:59

Understand the common press release elements.

04:06

Here is a graphic look at the press release

02:53

Here is a guide to formatting the press release

Section 5: "Writing" The Press Release
02:38

Creating building blocks and other cut and paste items.

03:05

Where to find building bock nuggets.

The Lede
02:32
03:22

How to "write" the most important paragraph in "prdom"

02:09

See a filled-in sample.

02:28

Now write the headline from items in the lede.

02:11

Keep this paragraph close at hand

02:09

Who are you sample

02:10

How to crete a beautiful body.

02:31

Create local interest by naming names.

02:09

Reinforce who you are and what you do.

02:25

See a sample "about" paragraph

02:07

Lastly add general public information.

02:07

Make sure contact information included and up-to-date.

02:16

Understand why these are worth a thousand words.

02:47

Create a masteriece with cut and and paste building block elements.

Section 6: Fill-in Samples For Downloading
02:31

Seven communications devices and printable samples.

02:31

Gather information and save in your file

03:48

Learn why the fill-In press release is the most informational

02:14

Learn how to invite the media to an event

02:14

Tell the community you have a new employee or volunteer.

02:01

Fill this bucket with information about who you are and what you do.

02:49

Tell the community about funding support and invite others to do the same.

02:24

Learn how to announce an honor or service award.

02:18

Use this two-flap folder to give away at events and fairs.

02:07

Create community news items for calendars and self publishing sites.

02:20

How to get coverage for a story without creating a press release.

01:39

Clck to download sample

Section 7: Media Lists
03:01

Easy steps to creating an effective media list.

Gathering the information
01:00
04:01

Who should be added to your list.

03:01

Add these newspaper and magazine gatekeepers.

02:29

TV, and radio gatekeepers for the list

03:04

Don't forget to keep the list current.

02:13

Let editors and reporters know who you are.

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Instructor Biography

Brian Feldman, Develop Nonprofit Marketing and Public Relations Skills

I have been a journalist for major daily newspapers and a full-service public relations and marketing practitioner for public and private companies at full-service public relations, advertising and marketing agencies in New York, Philadelphia and South Florida for over 40 years. During that time my work has been recognized by national marketing associations. For the past ten years I have been concentrating on public relations and marketing services for nonprofit companies including the largest nonprofit clinic in Florida, nonprofit and university hospitals and large medical practices.

I began my career as a journalist at a Pulitzer Prize daily newspaper covering national, state and local politics and government issues.

My public relations work for clients has been published in virtually every major daily newspaper, magazine and business publication, aired on all network TV and radio stations and seen on social media.

I am the former Director of Communications and Marketing for the world's largest hotel company, franchising eight hotel brands comprising nearly 6,000 properties and more than 520,000 rooms. Other divisions under my supervision included a resort management company and the second largest US auto rental company. My responsibilities included public relations, marketing communications, media relations, new brand launched, promotions, franchise sales support, and crisis communications. During a six-year span I directed the grand openings or repositioning of over 300 hotels and numerous restaurants.

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