Public Relations for Nonprofits
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Public Relations for Nonprofits

Use examples and fill-in-the blank tools to build image and awareness to support fundraising and outreach.
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
38 students enrolled
Created by Brian Feldman
Last updated 2/2015
English
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Current price: $10 Original price: $40 Discount: 75% off
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Includes:
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • This is not a writing course, but a step-by-step process to build a public relations toolkit using provided fill-in-the-blank materials and samples. Create and deploy a successful public relations program to support nonprofit fundraising, marketing, client expansion and build awareness. Course explains how to present all of your organization activities to make news of interest to your community and build image and consciousness for your organization and what it does. The result is a building block inventory of cut and paste material to craft press releases and seven other media communications materials in formats the media works with daily. Using this method you will show accuracy and can be a trusted media resource by creating and deploying interesting, newsworthy items. Soon the media will be calling you for information on current topics. Also a comprehensive media list development section will demonstrate how create a productive, sortable Excel spreadsheet of all media in your area to make sure that your news will be will be sent to the correct reporters or editors of newspapers, radio, TV and social media for use in their publications, broadcasts and social media.
View Curriculum
Requirements
  • Basic word processing skills especially how to cut and paste material, elementary Excel knowledge, internet and social media skills.
Description

This isn't a writing course. In this course. I will show you how use public relations tools to work with the media. You will learn what makes news and how to use your activities to create interesting news from factoids of your organization.

You will create building block statements to insert into fill-in\-the-blank forms and sample materials from your web site, funding applications, newsletters, etc. Use these toolkit items for announcements about your organization, activities, and volunteers to create image and awareness among targeted audiences to tell them who are and what you do:

    ·Activities, good works

    ·Expand Client Base and Services

    ·Increase Membership and Recruit Volunteers

    ·Support Fundraising

    ·Become a Trusted Media Resource

Items in the tool kit include:

    ·Press Releases

    ·Press and Photo Invitations to Cover Events and Activities

    ·Staff and Board Member Announcements

    ·Backgrounder

    ·Financial/ Grant Announcements

    ·Honor/Award Announcements

    ·Local News Item For Calendars and Self Publishing Sites

    ·Pitch Letters

Bonus Section

As a bonus you will learn how to create a searchable list of reporters, editors and bloggers of daily and weekly newspapers, magazines, TV, and radio stations.

You will learn how to target and work with the right gatekeeper at each media outlet.

Who is the target audience?
  • For marketers, fund raisers and those tasked with building the image and growth of your nonprofit. Use fill-in-the blank resources to create interesting press releases, and seven other formatted pr tools in the style that the media uses daily. Also create a comprehensive list of media contacts and where to send your material.
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Curriculum For This Course
56 Lectures
02:24:48
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Welcome to Public Relations for Nonprofits
4 Lectures 10:34

Create publicity and awareness to support the goals and objectives of your organization through proven public relations programs.

Preview 02:54

How to create turn key material working with fill-in the blank samples.

Preview 02:58

How to create and use a toolkit of familiar media materials.

What you will learn
02:22

Learn how to use the media for success.

Working With The Media
02:20
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About Public Relations
3 Lectures 07:26

Pay or no pay for publication

Public Relations Defined
02:49

Goals and Objectives
02:25

Use the media for third party endorsements

Publicity advantages
02:12
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What is News
8 Lectures 21:19

No Screaming Headlines

What Is News
02:33

From Newspapers to Twitter

The Media
02:21

Hard or Soft News

Publicity Categories
02:36

Don't let your toolkit grow rusty.

Use Everything In Your Toolkit
02:50

Not always a page 1 story but spell my name rightt

What Makes News
02:39

Here are more ideas for stories right in your backyard

Story Ideas
03:05

Learn why a gatekeeper can be your best friend.

Hail The Gatekeeper
02:37

Increase opportunities for success.

Making It Easy On The Gatekeeper
02:38
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Building Blocks and Tools
6 Lectures 18:38

How To create and Use Building Block Information

Building Blocks
02:16

We'll cover the tools and their uses.

Toolkit Items and Uses
02:12

Here are other useful toolkit tools.

Other Tools You Can Use
03:12

Understand the common press release elements.

Press Release Elements
03:59

Here is a graphic look at the press release

Sample Release Graphic
04:06

Here is a guide to formatting the press release

Formatting
02:53
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"Writing" The Press Release
16 Lectures 39:06

Creating building blocks and other cut and paste items.

"Writing The Press Release
02:38

Where to find building bock nuggets.

Preview 03:05

The Lede
02:32

How to "write" the most important paragraph in "prdom"

Drafting the Lede
03:22

See a filled-in sample.

Fill-In The Blank Sample
02:09

Now write the headline from items in the lede.

Headline Next
02:28

Keep this paragraph close at hand

Who Are You
02:11

Who are you sample

Who Are You Sample
02:09

How to crete a beautiful body.

The Body Of The Release
02:10

Create local interest by naming names.

Name Names
02:31

Reinforce who you are and what you do.

About Us ( Yes Again)
02:09

See a sample "about" paragraph

How The About Us Paragraph May Look
02:25

Lastly add general public information.

Concluding Information
02:07

Make sure contact information included and up-to-date.

Prepare Contact Information
02:07

Understand why these are worth a thousand words.

Photos
02:16

Create a masteriece with cut and and paste building block elements.

Let's Write The Press Rrlease
02:47
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Fill-in Samples For Downloading
12 Lectures 28:56

Seven communications devices and printable samples.

Fill-In-The-Blank Samples
02:31

Gather information and save in your file

Organize Your Building Blocks
02:31

Learn why the fill-In press release is the most informational

Fill-In-The-Blank Press Release Sample
03:48

Learn how to invite the media to an event

Photo Op Sample
02:14

Tell the community you have a new employee or volunteer.

Appointment Release Fill-In
02:14

Fill this bucket with information about who you are and what you do.

Backgrounder Sample
02:01

Tell the community about funding support and invite others to do the same.

Fill-In Grant Announcement
02:49

Learn how to announce an honor or service award.

Sample Honor Award
02:24

Use this two-flap folder to give away at events and fairs.

Media Kit
02:18

Create community news items for calendars and self publishing sites.

Sample Local News Item
02:07

How to get coverage for a story without creating a press release.

Sample Pitch Letter
02:20

Clck to download sample

Printable Samples
01:39
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Media Lists
7 Lectures 18:49

Easy steps to creating an effective media list.

Preview 03:01

Gathering the information
01:00

Who should be added to your list.

Media To Include
04:01

Add these newspaper and magazine gatekeepers.

Newspaper Contact Types
03:01

TV, and radio gatekeepers for the list

TV, Radio Contact Types
02:29

Don't forget to keep the list current.

Keep The List Current
03:04

Let editors and reporters know who you are.

Make Yourself Known
02:13
About the Instructor
Brian  Feldman
3.0 Average rating
1 Review
38 Students
1 Course
Develop Nonprofit Marketing and Public Relations Skills

I have been a journalist for major daily newspapers and a full-service public relations and marketing practitioner for public and private companies at full-service public relations, advertising and marketing agencies in New York, Philadelphia and South Florida for over 40 years. During that time my work has been recognized by national marketing associations. For the past ten years I have been concentrating on public relations and marketing services for nonprofit companies including the largest nonprofit clinic in Florida, nonprofit and university hospitals and large medical practices.

I began my career as a journalist at a Pulitzer Prize daily newspaper covering national, state and local politics and government issues.

My public relations work for clients has been published in virtually every major daily newspaper, magazine and business publication, aired on all network TV and radio stations and seen on social media.

I am the former Director of Communications and Marketing for the world's largest hotel company, franchising eight hotel brands comprising nearly 6,000 properties and more than 520,000 rooms. Other divisions under my supervision included a resort management company and the second largest US auto rental company. My responsibilities included public relations, marketing communications, media relations, new brand launched, promotions, franchise sales support, and crisis communications. During a six-year span I directed the grand openings or repositioning of over 300 hotels and numerous restaurants.