Every day, we're bombarded by attempts at persuasion. Television commercials, websites, billboards, political campaigns, and even our friends and families when they ask us to help them. The power of persuasion is clear.
But how does persuasion work? What are the keys to successful persuasion and influence? The psychology of persuasion has some answers.
This course is meant to get you started by showing you 5 proven persuasion strategies. These insights come from real published research in the field of social psychology. You'll see how lots of careful experiments show us how persuasion can be most effective.
If you're interested in persuading people, what are you waiting for? Consider the following scenarios. All of them illustrate the value of understanding persuasion and influence:
See how all of these scenarios require you to persuade and influence other people? They would be so much easier if you just knew the persuasive words to use. The videos in this course will get you started!
I'm a social psychologist, and I do research every day on topics of persuasion and influence. I've taught psychology to many students--both online and in the classroom. Now it's your turn!
I am a social psychologist. My expertise is in the domain of attitudes and persuasion, but I have extensive experience with all corners of the social psychology world. The research in this field is so interesting that I can't help but want to share it! I look forward to the chance to share the world of social psychology with you.