Persuasion Psychology: 5 Proven Tips
4.4 (655 ratings)
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Persuasion Psychology: 5 Proven Tips

Discover the Science of Persuasion and Use Psychology to Persuade and Influence with Persuasive Words
4.4 (655 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,617 students enrolled
Last updated 9/2017
English
English
Price: Free
Includes:
  • 33 mins on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Persuade people to change their opinions.
  • Influence people's behavior
  • Understand your own potential to be persuaded
  • Understand how the science of psychology reveals the keys to persuasion
View Curriculum
Requirements
  • Be open to science-based persuasion methods
  • Get excited about the potential of social psychology
Description

Every day, we're bombarded by attempts at persuasion. Television commercials, websites, billboards, political campaigns, and even our friends and families when they ask us to help them. The power of persuasion is clear.

But how does persuasion work? What are the keys to successful persuasion and influence? The psychology of persuasion has some answers.

This course is meant to get you started by showing you 5 proven persuasion strategies. These insights come from real published research in the field of social psychology. You'll see how lots of careful experiments show us how persuasion can be most effective.

If you're interested in persuading people, what are you waiting for? Consider the following scenarios. All of them illustrate the value of understanding persuasion and influence:

  • You work for a charity and are trying to collect donations
  • You manage a team of people and need them to cooperate
  • You have a product to sell and need the world to see its value
  • You have an issue you're passionate about and want to convince people of its importance
  • You are moving to a new house and need to convince your friend to help you
  • You are trying to collect signatures on a petition
  • You need to find the persuasive language or persuasive argument to make your point

See how all of these scenarios require you to persuade and influence other people? They would be so much easier if you just knew the persuasive words to use. The videos in this course will get you started!

I'm a social psychologist, and I do research every day on topics of persuasion and influence. I've taught psychology to many students--both online and in the classroom. Now it's your turn!

Who is the target audience?
  • Marketers
  • Members of Charities and Outreach Groups
  • Managers
  • Teachers
  • Anyone with an interest in how persuasion and influence works
Compare to Other Psychology Courses
Curriculum For This Course
+
Introduction
2 Lectures 08:29
Introduction
05:17

Why Science is Important for Persuasion
03:12
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5 Science-Based Persuasion Strategies
5 Lectures 22:14
Highlight What Makes You Similar
05:25

Overcoming Resistance with the "But You Are Free" Technique
04:10

Should You Aim for Quantity or Quality?
04:40

Make it Relevant!
03:31

Know Your Audience
04:28
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Conclusion
3 Lectures 04:01
Thank You and Farewell!
02:33

Bonus Lecture: More from Andy Luttrell
01:09

Bonus Lecture: Get a Free Psychology PDF Ebook
00:18
About the Instructor
Andrew Luttrell, Ph.D.
4.4 Average rating
4,330 Reviews
52,358 Students
17 Courses
Social Psychologist

I am a social psychologist. My expertise is in the domain of attitudes and persuasion, but I have extensive experience with all corners of the social psychology world. The research in this field is so interesting that I can't help but want to share it! I look forward to the chance to share the world of social psychology with you.