You can quite literally go broke spending money on advertising. I know ... I have spent 10's of thousands of dollars on advertising and I used to get really frustrated by the poor return I used to get.
Does this sound familiar? I have you ever said to yourself 'I don’t get it... why aren’t they buying?' - truthfully it does your head in and you can quite quickly spend loads of money doing this
Which leaves you feeling disheartened and fed up. Again I know this feeling... and it was precisely from having these experiences that I decided to figure out why. And the answer is Psychographics . Now you
have most likely heard of Demographics and Geographic’s, however Psychographics is different. In this course I am going to share with you ways in which you can figure out HOW and WHy your
prospects decide to buy, what motivated them to do that and how you can take that information and hone your marketing message so that it hits their hot buttons and the feel compelled to buy. How would it be if you could maximize your advertising and make good use of your marketing budget and finally understand what is going on in the minds of your prospects ?
In this video series, we are going to be talking about psychographics. So, then, what are psychographics, and why are they important to you as a business person? To give you an idea of what we are talking about, let me give you an example. Has this ever happened to you? You go online to search for something you need. As soon as you type in the items name or description, images of three or four products that match what you typed appear on your computer screen. Whats more, the images you see are of products that are just perfect for you. The styles, the colors, and even the sizes are a match for your needs. Your search quickly ends when you purchase the product that most appeals to you. How did they know I would like that? you ask. The answer is psychographics. Youre already collecting geographic and demographic data on your customers, right? If not, you should be. Demographic data is the kind of information that can be obtained from a census: things like age, education level, income, marital status, and gender.
In this segment, we are going to be talking about one of the ways you can gather psychographic data--online surveys. Because of the internet, its easier than ever to collect and use psychographic information. Also because of the internet, its all that much more important to obtain--and use--psychographic information. One of the ways you can begin to collect psychographic data is by conducting an online survey of your target audience. Especially if you offer an incentive for people who participate, you could get a good sampling of responses that can further your marketing goals. I am speaking here of a very simple survey, more of a questionnaire, actually. If you have the resources and wish to do so, you can conduct a more sophisticated survey than the kind I am describing here by working with a third-party vendor such as Survey Monkey or Surveygizmo. Some other companies that conduct this kind of market research are EZquestionnaire, KeySurvey, and WebSurveyor. But now back to the simple survey I am speaking of.
In this segment, we are going to be talking about more ways you can gather psychographic data. In our last video, we talked about using online surveys to get to know your customers, but we also cautioned you to use other methods as well. Here are some suggestions for you to consider. If your business is such that you have opportunities to speak with your customers face-to-face or on the phone, you could conduct one-on-one interviews. Doing so can give you good insights into how some of your target audience views your company and your products. The more of these interviews you can have with different customers, the more valuable and useful your data will be. One of the main drawbacks of conducting your research in this way will be the amount of time it will take. Psychographic research looks into the details of how people view themselves and their lives, and detailed interviews take time. If you have the resources to do so, focus groups can give you a good amount of psychographic data, too. A good focus group is made up of a diverse crowd--old and young, hip and square, liberal and conservative.
In this segment, we are going to be talking about collecting psychographic data by monitoring social media for mentions of your brand. People use the internet these days for all kinds of things, not the least of which is connecting with others. In earlier times a person might live their entire lifetime knowing and interacting only with close family members, relatives, and neighbors. Today, though, a person can form close bonds--albeit electronic ones--with people whose interests and values are the same as their own, regardless of how they are related or where they live. Whats more, people are choosing to create these electronic bonds more and more frequently, and when they do, they segment themselves into psychographic groups based on attitudes and interests. Isnt that convenient for you as a marketer? When people are interacting with each other on social media, their posts are often spontaneous and candid. For this reason alone, monitoring your target audiences activity around your brand on social media can provide you with a rich source of psychographic data.
In this segment, we are going to be talking about some more ways to collect psychographic information. If you have the budget for it, you can hire a marketing research firm to conduct your psychographic research for you. To find a company that will do this work for you, look online for directories of market research companies. What you will get in return for your investment are all the things we have talked about so far in this video series. The company will measure your brands reputation and its equity. They will monitor social mentions, as well as those mentions passion, sentiment, and reach. They will tell you who your customers are, where they live, and even something about why those people buy your products--the essentials of demographic and psychographic data. Theyll help you to spot potential problems and give you opportunities to interact to head those problems off. Theyll tell you if your pricing is consistent with what your customers expect, and theyll help you to understand how your customers perceive your business.
In this segment, we are going to be talking about more you can learn about your customers from psychographic data. In the last video in this series we talked about your customers activities, interests, and opinions. These three pieces of data are often considered the basic pieces of psychographic research, and you will certainly want to consider these three. However, there are more factors to consider, as described by Jeremy Smith in his blog post about building psychographics. For instance, there is behavior, which refers to how someone behaves, especially with regard to shopping and buying. For example, you might have a group of customers who base their buying decisions almost entirely on whether their purchases will serve them well in the long run. Theyre looking for the best deal for the money, but they dont mind paying more for high-quality products that will last. Your marketing messages to that group will vary significantly from your messages to another group of your customers who are bargain hunters seeking only the best buy possible for the least amount of cash.
In this segment, we are going to be talking about how to use the psychographic data youve collected. Throughout this video series, we have suggested some ways in which you might begin to use psychographic data. In this video, we are going to bring it all together. Youre dealing with a lot of subjective information. The amount of data youve been able to gather could seem overwhelming. How do you manage it all, in a way that provides you with some value? For a start, sort your customers into segments based on their activities, interests, and opinions. You can use any geographic and demographic information you might have on hand, too, to help you gain a more complete picture of each segment. Of course, there will be some overlapping, but try not to get too hung up on that. Once you have your customers divided into segments, craft a customer profile for each segment. How do you do that? Well, to get you started, heres an example. Lets say you have a segment that contains professional women in their thirties and forties.
In this segment, we are going to be talking about putting your psychographic data to work for you. In our last video, we talked about segmenting your customer database and writing a customer profile for each segment. Now its time to use what youve learned to make a real difference in your marketing strategies and in your conversion rates. To begin with, youll want to craft distinct emails for each segment of your customers. Not only the messages, but the timing of those messages needs to be set up especially for each segment. Heres where its really important to be using a good automated email program such as MailChimp, Aweber, ConstantContact, or one of the others. Otherwise, youll spend all of your time trying to keep things straight. With an automated program, you can set things up and forget about them for a while. Keep in mind while crafting your messages that not only the message itself, but also the language in each segments emails needs to be chosen specifically for that segment. The language in an email that would appeal to twenty-something males will be quite different from an email thats intended to get the attention of forty-something women.
In this segment, we are going to be talking about how to track your marketing results, now that youve begun using psychographic information to fine-tune your promotional methods. You already know about tracking your results. Hopefully, youve been doing that since you first started your business. But now that youve begun using psychographic data to segment your customer base and tweak your marketing strategies, your tracking is about to get really interesting. Just how interesting will this get? Well, for one thing, you wont be tracking everything all at once any more. Youll be tracking each segment on its own. Youll continue to track click-through rates, and youll still be looking for things like conversions, engagement, and buying history. The difference is youll be looking through the lens of each individual segment when you track these metrics. Further, youll be looking for segment retention, too, and youll do this for each individual segment. Once you have those results, youll be making further adjustments to your marketing messages, based on what you learn through your tracking.
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The Law of attraction : right here and now -
Matt is a dedicated father of 4 beautiful girls and a busy entrepreneur, practitioner of NLP and Hypnosis,whose passion is seeing the incredible potential of human beings being realised through engaging with their unconscious mind through the effective use of Hypnosis, NLP and though understanding Human Behaviour.
Matt has seen it all ! from humble beginnings he built a million dollar engineering business, he started life as an engineer in the Refrigeration and Air conditioning industry where he was employed as a Project Manager for overseas technology transfers.A very different world from his Hypnosis and NLP Business !
Matt's natural ability to program code, led him to the world of Internet business,getting involved in the dot-com boom where he applied his knowledge of programming, PERL, PHP, JAVA (oo) and C and business process /project Management (PRINCE 2) to assist launching a UK start up, later acquired by the Royal Mail and Rothschild's Ventures.
This gave him time to concentrate on other areas of his life, such as his passion for music song writing and personal development as well as the development of his passion, Hypnosis and NLP training and coaching.
Matt has been studying, coaching and training NLP in personal development since 1998 and is a Certified Trainer of NLP & is a member of the American Board of NLP as well as the American Board of Hypnosis and the Timeline Therapy Assoication. In 2010 he started a training organisation dedicated to teaching NLP and other personal development strategies,
Matt currently runs a number of businesses and leverages his knowledge of Hypnosis, NLP and psychology, technology and marketing to create profitable and exciting projects and products
His latest projects include, a debt management business for small to medium sized businesses. A new Engineering business, dealing with large well known supermarket and high street chains.
Matt is excited about the publication of his new book Entropy(tm) in 2015 and is looking at creating courses to further explain the principals within.
A strong believer in collaboration, Matt is always looking to partner with like minded individuals to spread the word of what is achievable when you put a a dream in motion through persistent motivated action.
His passion for internet marketing and web development is realized through his work in his new media agency and he is developing a franchise opportunity for would be coaches, to maximise results with clients through creating channels for his products and programs.
A new goal to develop a business networking group was born out his frustration around what is currently 'out there' and plans are set for a 2015 launch.
Whats next ?
Current plans extend to the world of publishing. Legal services Accountancy services
Matt is also looking to develop a business incubator to assist fledgling business to get off the ground and become profitable.
On a personal level, Matt is a keen musician and songwriter and is currently writing material for an album release in the near future.
"I am committed to helping each of my Udemy students get the very best out of life, and regularly interact with my students so please do get in touch" Matt Barnett
An Expert in Personal and Business development Certified Trainer of NLP (American Board of NLP) Certified Trainer of Hypnosis ( American Board Of Hypnotherapy) Certified NLP Coach Certified Timeline Therapy Master Practitioner Certified Entropy(tm) Master Trainer