UPDATE: All lessons now come with full English subtitles!
How do you get someone to give you a ride to the airport? How can you get more people to buy your product? How can you get someone to donate money to your charity?
Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!
Using the Science of Influence to its Full Potential
Everything in this course is rooted in tested principles of influence, based on decades of rigorous research in psychological science. This isn’t NLP or other forms of folk wisdom—these are actual techniques that have been tested and assessed with solid research methods.
A few of the things we'll cover:
Social influence is a huge part social psychology, and many people have begun to see its applications to the world of business, fundraising, advocacy, and even everyday interactions. In this course, you'll develop the skills needed to influence other people more effectively. You’ll not only learn a bunch of proven influence strategies; you’ll also learn why they work, which will help you develop your own techniques that have yet to be discovered by psychologists.
These tools and techniques apply no matter what your unique goals are. Once you understand the core principles of psychological influence, you'll be ready to get people to do just about anything for you. Whether that’s marketing, saving the environment, or just doing household chores, you'll have what it takes to get the job done.
Don't miss out on the chance to dive straight into the secrets of psychological influence. So enroll now--you'll be glad you did.
Hello and welcome to this exciting course on the psychology of influence. In this quick overview, I'd like to introduce you to the class and give you an idea of what you'll learn and how I'll be presenting the information.
Let's start by understanding the principle of reciprocity. In this lecture, I'll go over the norms of reciprocity and how they can be utilized for powerful influence. I'll show you some scientific evidence of its effectiveness and show you how to think about applying reciprocity to your own influence attempts.
Pre-giving is the most basic reciprocity technique, and it involves a very simple way of gaining compliance through this principle of influence.
Although definitely an influence tactic in the "reciprocity" family, the That's Not All technique takes a different approach to utilizing this principle.
It's not as violent as it sounds--I promise! In one last instance of reciprocity in action, the "door-in-the-face" technique takes yet another perspective on how to take advantage of reciprocity norms.
The second principle of influence is consistency. In this lecture, you'll come to understand what consistency is all about and why it's so powerful.
Think "Door-in-the-Face"...but opposite! The foot-in-the-door technique is a genius application of consistency norms to maximize the chances that someone will agree to do something for you.
The low-ball technique is one more way of utilizing the consistency principle to maximize your influence. Using this technique involves being careful about how you present all of the necessary information.
In this lecture, we'll cover the basics of social validation, including its relationship with conformity and the way psychologists have understood its effects.
Applying social validation to the compelling influence is pretty straightforward. I'll give you some specific examples of how social proof can be used and why it's so effective.
Liking can be a powerful influence strategy. In this lecture, I'll show you exactly what I mean by "liking" and why it can be such an important tool of influence.
One especially useful tool for increasing your likability and aiding in your influence attempts is the similarity technique. I'll show you a few examples of this technique in action and show you how to think about applying this strategy yourself.
Yet another tool based in liking is the familiarity tactic. You'll see several examples of familiarity in action, and I'll also dispel some myths about what has to occur for someone to benefit from "familiarity" (spoiler alert: it doesn't take much!)
It will come as no surprise that authority figures have huge influence. But why? And how deep does that influence run? All will be revealed in this introductory lecture.
To apply the authority norm to your own influence strategy, consider dressing the part and adopt the right mindset to benefit most from authority-driven influence.
Yet another influence principle is that of scarcity. In this lecture, we'll review the nature of this influence principle and why it does what it does.
One application of scarcity that you've probably seen a million times is the limited number technique. In this lecture, though, we'll review a classic study from the science of influence to discover a few refinements of the basics of limited numbers.
Another scarcity tactic is to employ a deadline. You know this one well--or do you? It turns out that the deadline tactic isn't all it's cracked up to be, and I'll show you when this strategy can actually backfire.
In this lecture, we'll explore by people might resist influence. Once we can understand these barriers, we can come up with new techniques that get around those roadblocks.
A new and powerful technique is the but you are free technique. It's a unique way of getting around people's resistance. It might sound ironic, but giving people to say no can actually increase the chances they say yes.
One more principle of influence is reasoning. Providing some justification for your request can make it seem more legitimate, thus prompting greater compliance. In this lecture, we'll explore why this works and when it's most likely to.
The "because" technique is a famous case of mindless compliance that capitalizes on the reasons principle. Most interestingly, providing any reason for your request (even a bad one!) can boost your influence.
Thanks for being here! To wrap up, I'd like to wish you well and say thanks.
If you liked this course, you might be interested in some of the other psychology training that's available from me on Udemy. In this handy final document, I'll point you to some of those resources.
I am a social psychologist. My expertise is in the domain of attitudes and persuasion, but I have extensive experience with all corners of the social psychology world. The research in this field is so interesting that I can't help but want to share it! I look forward to the chance to share the world of social psychology with you.