Influence People with Persuasion Psychology
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Influence People with Persuasion Psychology

Better Marketing and Personal Success with the Psychology of Influence and Persuasion
4.6 (66 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,284 students enrolled
Last updated 3/2017
Current price: $10 Original price: $30 Discount: 67% off
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  • 2.5 hours on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Get people to say "yes" more often
  • Understand the underlying psychological principles of influence
  • Develop your own strategies to influence other people's behavior
View Curriculum
  • No previous knowledge is necessary to reap the huge benefits you'll get from these principles in this course.

UPDATE: All lessons now come with full English subtitles!

How do you get someone to give you a ride to the airport? How can you get more people to buy your product? How can you get someone to donate money to your charity?

Influencing other people can be next to impossible if you don’t know how. Research in psychology, however, has developed a set of core principles that underlie people’s willingness to say “yes” to a request. In this course, you’ll learn these principles as well as how to apply them in everyday situations. Get ready to skyrocket your influence!

Using the Science of Influence to its Full Potential

Everything in this course is rooted in tested principles of influence, based on decades of rigorous research in psychological science. This isn’t NLP or other forms of folk wisdom—these are actual techniques that have been tested and assessed with solid research methods.

A few of the things we'll cover:

  • How giving a gift that nobody wants can actually push people to help you
  • How it can be helpful to ask people to do something that you know they’ll say “no” to
  • How your birthday can have a more powerful effect on other people than you’d expect
  • How adding a single sentence to your request can double the chances that the other person will agree to it.
  • ...and way more!

Course Overview

Social influence is a huge part social psychology, and many people have begun to see its applications to the world of business, fundraising, advocacy, and even everyday interactions. In this course, you'll develop the skills needed to influence other people more effectively. You’ll not only learn a bunch of proven influence strategies; you’ll also learn why they work, which will help you develop your own techniques that have yet to be discovered by psychologists.

These tools and techniques apply no matter what your unique goals are. Once you understand the core principles of psychological influence, you'll be ready to get people to do just about anything for you. Whether that’s marketing, saving the environment, or just doing household chores, you'll have what it takes to get the job done.

Don't miss out on the chance to dive straight into the secrets of psychological influence. So enroll now--you'll be glad you did.

Who is the target audience?
  • Salespeople who want to increase sales can easily apply these tactics for sales success
  • Fundraisers who want to raise more money and increase donations can apply these tactics for those goals
  • Managers who want to have more control over their employees can apply these tactics to get the results they want
  • Anyone can use these strategies to get what they want and increase their social abilities
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Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 02:22:06
Welcome to the Course!
2 Lectures 09:53

Hello and welcome to this exciting course on the psychology of influence. In this quick overview, I'd like to introduce you to the class and give you an idea of what you'll learn and how I'll be presenting the information.

Preview 03:27

In this quick video, I want to show you the evidence that suggests that you're already more persuasive than you think you are.

You Have Influence Power
Principle #1: Reciprocity
4 Lectures 24:44

Let's start by understanding the principle of reciprocity. In this lecture, I'll go over the norms of reciprocity and how they can be utilized for powerful influence. I'll show you some scientific evidence of its effectiveness and show you how to think about applying reciprocity to your own influence attempts.

Preview 05:45

Pre-giving is the most basic reciprocity technique, and it involves a very simple way of gaining compliance through this principle of influence.

Preview 06:41

Although definitely an influence tactic in the "reciprocity" family, the That's Not All technique takes a different approach to utilizing this principle.

The "That's Not All" Technique

It's not as violent as it sounds--I promise! In one last instance of reciprocity in action, the "door-in-the-face" technique takes yet another perspective on how to take advantage of reciprocity norms.

The "Door-in-the-Face" Technique
Principle #2: Consistency
3 Lectures 19:42

The second principle of influence is consistency. In this lecture, you'll come to understand what consistency is all about and why it's so powerful.

Introduction to Consistency

Think "Door-in-the-Face"...but opposite! The foot-in-the-door technique is a genius application of consistency norms to maximize the chances that someone will agree to do something for you.

The "Foot-in-the-Door" Technique

The low-ball technique is one more way of utilizing the consistency principle to maximize your influence. Using this technique involves being careful about how you present all of the necessary information.

The "Low-Ball" Technique
Principle #3: Social Validation
2 Lectures 14:19

In this lecture, we'll cover the basics of social validation, including its relationship with conformity and the way psychologists have understood its effects.

Introduction to Social Validation

Applying social validation to the compelling influence is pretty straightforward. I'll give you some specific examples of how social proof can be used and why it's so effective.

The "Social Proof" Technique
Principle #4: Liking
3 Lectures 24:44

Liking can be a powerful influence strategy. In this lecture, I'll show you exactly what I mean by "liking" and why it can be such an important tool of influence.

Introduction to Liking & Influence

One especially useful tool for increasing your likability and aiding in your influence attempts is the similarity technique. I'll show you a few examples of this technique in action and show you how to think about applying this strategy yourself.

The "Similarity-Liking" Technique

Yet another tool based in liking is the familiarity tactic. You'll see several examples of familiarity in action, and I'll also dispel some myths about what has to occur for someone to benefit from "familiarity" (spoiler alert: it doesn't take much!)

The "Familiarity-Liking Technique
Principle #5: Authority
2 Lectures 10:27

It will come as no surprise that authority figures have huge influence. But why? And how deep does that influence run? All will be revealed in this introductory lecture.

Introduction to Authority's Influence

To apply the authority norm to your own influence strategy, consider dressing the part and adopt the right mindset to benefit most from authority-driven influence.

The "Dress the Part" Technique
Principle #6: Scarcity
3 Lectures 16:25

Yet another influence principle is that of scarcity. In this lecture, we'll review the nature of this influence principle and why it does what it does.

Introduction to Scarcity

One application of scarcity that you've probably seen a million times is the limited number technique. In this lecture, though, we'll review a classic study from the science of influence to discover a few refinements of the basics of limited numbers.

The "Limited Number" Technique

Another scarcity tactic is to employ a deadline. You know this one well--or do you? It turns out that the deadline tactic isn't all it's cracked up to be, and I'll show you when this strategy can actually backfire.

The "Deadline" Technique
Principle #7: Resistance
2 Lectures 09:38

In this lecture, we'll explore by people might resist influence. Once we can understand these barriers, we can come up with new techniques that get around those roadblocks.

Introduction to Resistance to Influence

A new and powerful technique is the but you are free technique. It's a unique way of getting around people's resistance. It might sound ironic, but giving people to say no can actually increase the chances they say yes.

The "But You Are Free..." Technique
Principle #8: Reasons
2 Lectures 09:26

One more principle of influence is reasoning. Providing some justification for your request can make it seem more legitimate, thus prompting greater compliance. In this lecture, we'll explore why this works and when it's most likely to.

Introduction to Reasoning as an Influence Cue

The "because" technique is a famous case of mindless compliance that capitalizes on the reasons principle. Most interestingly, providing any reason for your request (even a bad one!) can boost your influence.

The "Because" Technique
Conclusion & Farewell
3 Lectures 02:58

Thanks for being here! To wrap up, I'd like to wish you well and say thanks.

Thanks and Farewell!

If you liked this course, you might be interested in some of the other psychology training that's available from me on Udemy. In this handy final document, I'll point you to some of those resources.

Bonus Lecture: More from Andrew Luttrell

Bonus: Get a Free Psychology PDF Ebook
About the Instructor
Andrew Luttrell, Ph.D.
4.4 Average rating
2,973 Reviews
39,402 Students
14 Courses
Social Psychologist

I am a social psychologist. My expertise is in the domain of attitudes and persuasion, but I have extensive experience with all corners of the social psychology world. The research in this field is so interesting that I can't help but want to share it! I look forward to the chance to share the world of social psychology with you.