The Psychology-Based Approach To Marketing
4.8 (2 ratings)
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The Psychology-Based Approach To Marketing

Understand how your customers make decisions to create marketing that really works
4.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
27 students enrolled
Created by Dan Harvey
Last updated 5/2017
English
Current price: $10 Original price: $45 Discount: 78% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Find out why an understanding of psychology is the most powerful tool in marketing
  • Learn how your customer's mind works and how they make decisions
  • Understand how to apply psychological research to your marketing communications
  • Use a systematic, science-based approach to influence your customers
View Curriculum
Requirements
  • There are no requirements for this course, except a need to produce effective marketing and a willingness to learn.
Description

If you're not taking a psychology-based approach to your marketing, it means you're relying on guesswork and intuition to predict how your customer will behave.

Unfortunately, guesswork and intuition frequently turn out to be wrong - especially when it comes to understanding how the mind works.

Using the principles of decision psychology, this course will take you through how your customer makes decisions and how you can harness that knowledge to produce truly effective marketing.

I will show you how to use my exclusive "Should I? Would I? Could I?" model of decision-making to address each aspect of your customer's decision process and apply psychological insights for maximum influence.

This course will provide you with a systematic approach to marketing based on scientific research. Sign up now.

Who is the target audience?
  • Marketing professionals looking to learn new skills
  • Entrepreneurs and business owners wanting to attract more customers
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Curriculum For This Course
19 Lectures
01:31:25
+
Introduction: Applying psychology to marketing
3 Lectures 14:14

The Mind
05:46

The Psychological Marketing Model
05:01
+
The Model Part 1: "Should I do that?"
5 Lectures 24:47
Introduction to Model Part 1: Should I?
03:00

Getting Them To Like You
05:47

The Story Of One Person
05:37


Reciprocity
04:17
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The Model Part 2: "Would I do that?"
5 Lectures 22:32
Introduction to Model Part 2: Would I?
02:12

Confirm And Reinforce Their Worldview
07:11


Social Proof
03:38

Messenger
04:03
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The Model Part 3: "Could I do that?"
4 Lectures 15:21
Introduction to Model Part 3: Could I?
02:09

Making It Easy To Understand
04:08

Making It Easy To Decide
04:09

Making It Easy To Stick Or Switch
04:55
+
Conclusion: Using the model in your marketing
2 Lectures 14:31
Bringing It All Together
11:11

Final Words
03:20
About the Instructor
Dan Harvey
4.8 Average rating
2 Reviews
27 Students
1 Course
Marketing Psychologist

I have been working in marketing for 20 years. In that time, I have handled annual marketing budgets of over a million pounds, developed and delivered marketing training courses, advised major blue-chip companies on their marketing campaigns, and helped to market new businesses from scratch.

In 1996 I graduated from Nottingham University with a degree in psychology. I then began my marketing career at IIR Limited (now Informa), the world’s largest conference organiser, promoting business events through direct marketing. It was here that I learned the art of experimental marketing and the importance of data collection to understand what really works, and to take the guesswork out of marketing.

After five years at IIR, I began work at Marketing Sciences, a research agency that helped clients understand their customers’ thoughts and behaviour. This allowed me to develop and refine my understanding of psychological strategies and techniques as they applied to marketing.

Since 2005 I have been working for a media communications agency as a marketing consultant. I have helped a wide variety of organisations, from international charities to FTSE 100 companies, to get their messages across effectively in their marketing and communications.

I specialise in the application of psychological research to marketing communications.