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The key to achieving more sales, leads and clicks is to understanding the basics of psychology...
All human beings essentially have the same mental triggers that drive actions. In order to influence and understand your customers, you need to know what those triggers are and how to utilise them in your marketing messages.
Because our minds decide what to buy, what to click, what to subscribe to; ultimately what actions we take. So if you know how minds function, you have the power to influence the decisions your audience make. Which is why I created this course.
30 Different Ways To Boost Conversions.
You're going to discover the weak spots in your sales and marketing campaigns and how to fill those gaps so you convert higher... much higher
You've seen them, you've felt them, you've taken action and bought stuff because of them: Psychological Conversion Triggers.
Whatever you're selling - whatever you are trying to get people to do, psychological conversion triggers are your secret weapon when influencing people to take action.
Once you have taken this course you'll have a complete list of how to use the triggers and more importantly, how not to use them. I'll show you why an incorrectly deployed trigger is like a landmine instead of a stepping-stone on the path to conversion.
I will show you practical examples of each trigger, how to use and when to use it.
This course is designed to get you up and running and making changes within minutes. Not hours, days or weeks. The information is concise, to the point and not full of "filler" content to make the course look bigger and more valuable than it is.
Invest in this course : if you don't LOVE it, ask for a refund in the next 30 days, no questions asked, no hard feelings.
I'm pointing this out because I KNOW that you need to learn what is in this course, and I don't want you to be afraid.
What's the worst that could happen? Exactly, nothing at all.
Do yourself a favour and join other students like you NOW, and get more clients to take action TODAY
Here is what Charlie Hutton, best selling author of Lead Magnet had to say about this course.
"By following the triggers Chris outlines in this course, you really have no excuses for poor performing email or PPC campaigns. If you want more leads or sales, this is the answer. It's that simple".
What are you still waiting for? ;)
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|Section 1: Start Here|
In order to get the most form this course, increase sign ups, generate more leads, turn leads into customers and implement the learnings from this psycological conversion triggers course, you will need to follow these simple 4 core principles.
All human behavior, at its root, is driven by the need to avoid pain and the desire to gain pleasure. Even when we do something that appears to be painful, we do it because we associate pleasure with the action or outcome.
This is the basic trigger on which every other conversion trigger is discussed in this course is based. It underlies the motivation for every single action we take on a daily basis.
The Value Proposition Canvas from Strategyzer helps you design marketing messages based on products and services that customers really want because it gets you to focus on what matters most to them. You won't find success with the tool though if you don't learn how to use it properly. This video highlights how you should go about understanding your customers, what matters most to them and how you can create your marketing messages from this information.
Following on from the previous Strategizer video, take a few minutes now to complete your own Value Proposition Canvas. Check the resources for this lesson to access the value proposition canvas worksheet
Your customers want to get from point A (where they are now) to point Z (where they want to be).
The closer you get your customers to point Z, the more likely they are to buy from you in order to go the final few steps needed to arrive at their desired end result (ie convert from a visitor to a lead, or a lead into a client)
In this lesson we take a look at a few examples of how you can do just this
Understanding Your Audience Quiz
|Section 2: The Big 6 Triggers|
A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you're asking. Anyone who sells things for a living, online or offline, should know, love, and live these principles:
Commitment & Consistency
In this section we look at all of these in detail
The principle of reciprocity means that when someone gives us something we feel compelled to give something back in return. Have you ever gone to the supermarket ended up with an unplanned purchase in your cart because you felt a nagging obligation to buy because you tried a free sample? Well, that was the principle of reciprocity in action.
So how can you make reciprocity work for you?
The principle of commitment and consistency says that people will go to great lengths to appear consistent in their words and actions - even to the extent of doing things that are basically irrational.
Here we show you how to put that into action and reap the rewards
How Are You Getting On So Far?
The principle of liking says that we are more likely to say yes to a request if we feel a connection to the person making it. That's why the people offering you product samples int he super markets are always offering that nice smile, and why brands spend millions on celebrity endorsements.
But how to do it without millions in the bank or product samples?
People appear hard-wired to respond to authority (or the appearance of authority). How can you use this to sell?
The principle of social proof is connected to the principle of liking: because we are social creatures, we tend to like things just because other people do as well, whether we know them or not. Anything that shows the popularity of your site and your products can trigger a response.
People are highly motivated by the thought that they might lose out on something. Call it the Eternal Teenager Principle: if someone tells you that you can't have it - boy, do you want it. Marketers trigger this effect by using all kinds of tactics to suggest that products (or low prices) might soon be gone. Here we show you how you can do it while maintaining the integrity that is so often missed.
Whatever your trade, the risk reversal technique applies to your business – provided that you have an honest belief and confidence in your product. Why? Well, if you don't believe in the quality and benefits of your product then why should John, Dick or Harry? Ultimately it comes down to this, your task, as a business owner is to reduce the risk that burdens your customer during a sales transaction. And if you can reduce customer risk by offering a guarantee then you could also see your sales double... but not just any guarantee!
Risk Removal Article
|Section 3: Trigger Synergy|
Feed this psychological trigger by creating an easy-to-follow framework for your audience to follow. Show them how your product makes it fool-proof to achieve the result they want in the fastest time possible. Even though we all know deep down that achieving the result we want takes work, we still don't want to do the work. So give your audience what they want, the easiest and simplest solution, on the front end and teach them what they need on the back end.
|We as human beings all want to feel important and significant, not just in our own eyes, but since we are social creatures, in the eyes of our peers as well.|
|We as human beings love novelty. Neurologically, it has been demonstrated that exposure to something new and unfamiliar increases the release of dopamine in the brain. Novelty makes our brains feel like there is a possibility for reward waiting for us just around the corner. That potential for pleasure motivates us to seek it out.|
A psychology professor at the University of California, found that our rational mind is always searching for meanings, even when there is no inherent meaning. Essentially, we seek out explanations to understand everything we experience in life...
The Digital Hack Academy is led by Chris Perks and Charlie Hutton
Chris is a renowned trainer, and a consultant to the world's top agencies and brands,having students in over 120 different countries. His vast experience has resulted in him being recognised as an authority in digital marketing, having a no nonsense approach, and for practicing what he preaches. Praised for his entertaining and often controversial delivery style and his practical hard hitting content. Chris's approach to digital has seen him work with brands such as Pepsi, Google, Experian, Nestle, Carlsberg and many more.
Chris is not a theorist but a practitioner who very much believes in “walking the walk". Chris speaks from his own experience, and is on a mission to help brands and businesses do digital better.
Charlie Hutton is a two time #1 bestselling author, consultant and international speaker and has written extensively about the subjects of lead generation and business-building. In his books, workshops and seminars he teaches businesses how to dramatically increase leads, prospects and sales while minimizing their marketing expenses online.
He’s been referred to as a “Direct Response Aficionado On Steroids,” and as part of his consulting activity Charlie’s clients range from large international corporates, to TV and radio celebrities, as well as many small but mighty entrepreneurial businesses.
Be prepared for a hurricane of ideas, step by step strategy and no nonsense honesty…