Hi, my name is Steve and I am here to teach you how to get more clients online and off. A few years back, I was struggling with finding clients online, I was missing some critical components of a successful campaign and I didn’t have anyone available to teach me the things needed in order to make everything work.
All I really needed was someone to point me in the right direction and maybe hold my hand a little until I grasped the concepts.
Well, it didn’t happen that way. I decided to enroll in a marketing degree program instead so that I could learn from the best in the industry. I’m glad I did it and you should be too because I am here to point you in the right direction and guide you myself when necessary using the skills I learned along away and while studying.
I made this course with the start-up entrepreneur in mind, but this is also a good course for anyone who depends on leads for their work flow, such as a consultant, agent, team or small business. I provide you with a brief overview of each concept, followed by more in depth explanations and even guides that will assist you with implementing and integrating these concepts for your business.
Being attentive and following through with completing the course activities will give you a clear understanding of where your business stands, what opportunities are available for your business, which opportunities best suite your business needs and how to bring everything into action!
Finding new clients is a constant struggle. It's something you have to do on an ongoing basis, even when you're busy. In this course, you'll learn how to find more clients for your business both online and off.
Overview of the course along with a worksheet you need to fill out throughout the course. I have provided you with information that will assist you with planning and setting goals.
A brief introduction about me along with information about the course, what you will learn and what you will gain.
A brief overview of the online tactics to be discussed. I have attached a guide about how to create a landing page along with information that will help you to develop an appointment site in the resources section.
Overview of how you can use blogging to get leads along with information you need to know about blogging for clients and a blogging strategy example that you can use as your own (with a little tweaking) in the resources section.
An overview of how social media can be used for your business along with information about how professionals are currently using social media tactics provided in the resources section.
Overview of email marketing and how you can leverage this tactic for business. Critical information about how to use this tactic along with information about its current standing is provided in the resources section.
A brief overview of how to use webinars and podcasts to gain leads for your business. I have provided you with a three part step-by-step guide that will help you form a successful webinar strategy along with instructions on how to develop a podcast series.
Overview of paid advertising as well as free advertising using online forums. I have provided you with precise tutorials that will guide you along the way of forming a paid advertising campaign with Google Adwords and social channels such as Facebook and Twitter. Information about how to conduct forum marketing for your business has also been provided in the resources section.
A brief overview of how you should be using local business listings and review sites for your business. In the resources section, I have provided you with one of the main sources for local marketing techniques that industry professionals use.
Overview of how you can leverage ebook publishing for your business to gain leads. Information about how to develop an ebook from start to finish has been provided in the resources section.
Overview of how you can use offline tactics to gain leads for your business along with information about how to integrate online tactics with offline tactics. I have also provided an example of how to use your local chamber of commerce so that you can use as your own (with a little tweaking) to establish business relationships and get more leads.
An overview of how public speaking and demonstrations can be of assistance to you and your business. I have provided you with a free resource that will help you develop public speaking skills if you choose to go that route.
Overview of how to get referrals and use local media to get leads for your business. I have provided you with a strategy that you can use with your local media outlet in the resources section.
Overview of what you have learned throughout this course along with some suggested self reflection. I have provided you with an extra guide that will help you solidify the tactics learned along with an article you should read about the reality of getting clients in the resources section.
You've completed the course! This course has been presented in way to guide you through the processes of getting leads for your business. In my upcoming courses: The Fundamentals of Marketing and Targeting Your Market, I go through every step of the process with recorded tutorials that you can use for referencing. I am also working on a course that will guide you through the process of developing an online service business from start to finish. Some topics you will learn are: Business, Research and Marketing along with others. I am also going to be providing you with your own piece of online real estate and other tools that will help you get things running faster. Stay Tuned!
Before exploring the marketing world, Steve had held significant positions in the food manufacturing industry as well as in Corrections. After a few years of scratching the surface of the marketing industry part-time, he had made the decision to pursue a career in digital marketing. Attending Full Sail University's degree program has solidified his pursuit and has lead him to becoming a consultant for small businesses. An undeniable sensation existed within, urging him to release his entrepreneurial spirit, and it has given him the ability to begin re-establishing his desire to accomplish his goals. One of the most important of those goals is to help others re-ignite their own desires and accomplish their goals online. Steven provides insight to online and offline marketing concepts for all levels of skill. Steven emphasizes the start-up entrepreneur in his lectures but ultimately strives to provide lessons that help any business save money and effort when deciding to perform their own marketing.