Udemy Marketing - Create A Udemy Promo Video - Unofficial
4.8 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
951 students enrolled
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Udemy Marketing - Create A Udemy Promo Video - Unofficial

Udemy Promotional Video - create a promo video for your Udemy course that works
4.8 (18 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
951 students enrolled
Created by Mark Timberlake
Last updated 6/2016
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the psychology of creating a promotional video
  • Understand how to structure a script using the AIDA copywriting method
  • Understand how to set up a small home based video recording studio
  • Understand how to create a talking heads video
View Curriculum
Requirements
  • You will need to have access to video equipment
  • You will need a computer
  • You will need to be willing to learn a new skillset
Description

This course is not sponsored by or affiliated with Udemy, Inc.

Udemy Promotional Videos

Learn how to create a Udemy promotional video and improve your Udemy marketing and Udemy sales!

You have just 5 to 12 seconds

To get someone's attention with your promo video

You then have about 1 minute to persuade someone to buy your product

A good promo increases sales

It is a proven fact that a good promo video will dramatically increase your sell through rate…

The promotional video is the most powerful tool for getting sales on your course landing page

But what makes a good promo video?

What are the things you need to do and the things you need to avoid?

A bad video will cause you to lose potential sales…

A good video will generate sales for you…

Learn how to create good promo videos that convert!

In this course you will learn the psychological steps that a buyer takes when buying your course

And you will learn how to incorporate that process into your promo video…

You will also learn how to film your video and create simple powerful talking heads promos that get sales!

So why listen to me?

I run an online marketing and video production company that helps businesses create powerful marketing strategies and we also specialise in video marketing.

The company is called SME Heroes and is very easy to find...

What I teach here are the techniques we use commercially, to produce marketing videos for our clients, who pay us thousands of pounds to produce their videos for them.

Who is this course for?

Do you have an online course that needs a good promo so that you can get more sales?

Maybe you run a business and want to produce a simple, yet powerful promotional video on a budget?

You may even want to learn some video production techniques, like filming talking heads to improve your marketing videos?

If you answered yes to any of these questions, then this course is for you.

What is covered in the course:

  • The difference between a promotional video and a introductory video
  • Psychology of a promotional video
  • AIDA scripting techniques
  • Choosing a camera
  • Choosing lights and sound equipment on a budget
  • Teleprompters on a budget
  • Creating your own studio
  • Setting up your lighting
  • Setting up your sound
  • Setting up your camera
  • Setting up your composition
  • On camera presence
  • Intros & outros
  • Keynote animation tips
  • Basic editing skills you need to learn
  • Example promotional videos

Take the course:

Before we go any further, let me just say, I don't want you to be disappointed.

If you don't like the course for any reason, you can request a full refund in the first 30 days, no questions asked.

So join me on the other side and learn how to create powerful, yet simple promotional videos that will generate sales!

Who is the target audience?
  • This course is for you if you want to create a talking heads promo video
  • This course is for you if you want to learn how to script a marketing video
  • This course is for you if you have a Udemy course and want to increase sales by improving your promotional video
  • This course is also for you if you need to know how to set up a video studio on a budget
  • Do not take this course if you have advanced knowledge in video marketing and production - it is designed for those new to the industry
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Curriculum For This Course
27 Lectures
02:12:34
+
Lets Get Started!
1 Lecture 02:09
+
A Buyers Journey - The Psychology Of The AIDA Scripting Method
8 Lectures 34:59

Psychology Of A Promo Video
03:57


AIDA - The Attention Phase
03:51

AIDA - The Interest Phase
04:44

AIDA The Desire Phase
07:22

AIDA The Action Phase
06:15

Promotional Video Script Mind Map
2 pages
+
Equipment List On A Budget
3 Lectures 27:16
Choosing A Camera
13:01

Lighting & Sound Equipment Choices
10:57

Teleprompter Choices
03:18
+
Setting Up Your Studio
6 Lectures 41:49

Setting Up Your Lighting
08:34

Setting Up Your Sound
08:37

Setting Up Your Camera
07:02

Setting Up Your Composition
07:46

On Camera Presence
08:25
+
Graphics - Animations & Editing
3 Lectures 17:14
Intros & Outros
01:38

Keynote Animation Tips
11:19

Basic Editing Skills
04:17
+
Example Promo Videos
4 Lectures 06:06
Introduction To The Promos
00:43

Talking Heads - A Plain Video
01:33

Talking Heads With Text
02:07

Talking Heads With Graphics
01:43
+
Closing Thoughts
1 Lecture 00:53
Summary For The Course
00:53
+
Student Special - Save 50% On Your Next Course With Us
1 Lecture 00:08
Bonus Lecture - Get 50% Off Of Any Course With Us
00:08
About the Instructor
Mark Timberlake
4.4 Average rating
1,618 Reviews
31,794 Students
20 Courses
Marketing |Course Creation | Business Building |Photography

Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation, online marketing and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.