Promotional Design Master Class
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
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Promotional Design Master Class

Learn to design a promotional campaign from promo design specialist Shawn Barry.
4.5 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by Shawn Barry
Last updated 12/2016
English
Curiosity Sale
Current price: $10 Original price: $50 Discount: 80% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will be able to choose from one of the 6 promotional categories covered and create a promotional campaign for their own brand.
  • Designers and creatives will learn the promotions design process ,and be able to add 6 spec promotional design campaigns to their own portfolio.
View Curriculum
Requirements
  • If you plan to do the practice projects, you will need design software of your choosing, and understand the basic tools.
  • Basic understanding of design.
  • Basic understanding of Marketing.
Description

Promotional Design Master Class with Shawn Barry

This course is a Master class taught by promotional design specialist, Shawn Barry. In this course, you'll learn 6 common types of promotional campaigns, what their strategic differences are, how the communication works and how to design a great looking promo using solid design methodology.

This course is based on a real promotion for a real client, that's in market. Shawn backward-engineers the process so you can follow along and learn the steps. But it doesn't end with just watching - there are 6 full project briefs complete with logos, high res images copy decks and a full brief for your to try your hand at creating a promotional campaign for your own portfolio.

This course is great for clients and designers alike. Clients with a business that needs a promotional push will learn the process from the other side of the desk, and will come away with a solid foundation to create the right type of promotion for their brand. Creatives will learn the promo design method, and have lots of material to practice and sharpen their skills - not to mention adding one more valuable tool to the toolbox.

If you want to learn promotional design, this is the course for you.

RESOURCE: Here's a blank Creative Brief template you can use for your projects.

Who is the target audience?
  • Graphic designers and creatives interested in knowing how promotional design campaigns work.
  • Business or entrepreneur people who are interested in promoting their brand.
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Curriculum For This Course
26 Lectures
01:55:11
+
Course Introduction
3 Lectures 04:15

Welcome message from Shawn Barry.

Preview 01:14

A brief outline on the course.

Preview 01:50

Quick discussion about the course objectives.

Preview 01:11
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Practice Projects for the Student
1 Lecture 03:09
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The promotional Brief
2 Lectures 07:26

We review the real world project brief for the Rakkatak CD release promo..

Preview 07:22

Briefing Template
00:04
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What is Promotional Advertising?
6 Lectures 20:09
Intro, and Brand promotions
06:37

Contest promotions
03:57

Event promotions
01:46

FREE Giveaway promotions
03:04

Instore promotions
02:14

Sponsorship promotions
02:31
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Targets and Messaging
2 Lectures 10:15
Speaking to your Target Market
04:30

Promotional Messaging
05:45
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Getting Ready to Design
4 Lectures 24:09
Good File Habits
06:57

Reviewing the Assets for the Rakkatak promo
06:16

Promotional Strategy for Rakkatak
02:33

Base Project for Rakkatak
08:23
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Rakkatak Promotional Execution
4 Lectures 33:57
Promotional Video
11:55

Design Execution
12:32

Deployment of Rakkatak promotion
04:45

Stoking the Promotional Flame
04:45
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Hiring a Designer, or Learning Design to Create your Promotions
2 Lectures 09:07
Hiring a Designer
03:50

Learn Design
05:17
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Conclusions
2 Lectures 02:44
Next Steps
01:03

Course Conclusion
01:41
About the Instructor
Shawn Barry
4.7 Average rating
77 Reviews
442 Students
3 Courses
Creative Director and Social Media Educator

I'm Shawn Barry, and I'm a creative professional with over 30 years experience. I'm also partner and creative director at a small boutique agency here in Toronto called Booster Rocket Media. I'm also a social media educator, where I do creative and graphic design tips and tutorials and give industry advice through youtube and Facebook.