Promote Your Personal Brand or Business with Quality Videos
4.7 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
787 students enrolled
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Promote Your Personal Brand or Business with Quality Videos

Learn how to use video to build trust in your brand, engage audiences, and create a loyal user base.
4.7 (10 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
787 students enrolled
Created by Alex Copeland
Last updated 3/2015
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 38 mins on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Make more money with video through authority
  • Present with confidence
  • Become a 'celebrity' brand
View Curriculum
  • You should already know that video is hot right now and be prepared to learn how easy it is to appear on screen, even if it used to scare the living daylights out of you!


  • No fluff, short and to the point video training
  • 700+ Students and 5 Star Ratings
  • 30 day no question money back guarantee
  • Easy to follow and implement in your own videos
  • Live on camera training, walking the walk, not just talking the talk ;)
  • Become confident on screen and in marketing in general
  • Instructor support right in the course
  • More videos/check-lists/quizzes to be added based on actual customer feedback

But what is this all about?....

Well... you can check out the video at the top of this page to get an overview, or if you prefer to read then carry on down the page...

FACT: Celebrity Sells

Now we all know that celebrity status sells.

If you could become a 'celebrity' in your field…

You'd sell more.

FACT: Up to 19% of American adverts are endorsed by celebrities.

And this is NOT a new concept…

…Bob Hope signed his name on American Express in the 1950's…

…Bill Crosby jiggled for Jell-O for three decades…

…Michael Jordan and Tiger Woods have revolutionized the popularity of sports clothing to the masses…

…And an endorsement from Totes for's Rihanna's Grammy award winning song 'Umbrella' turned their sales upside down…

Just have a think over how many products you've bought that have been sold on the power of celebrity endorsement…

FACT: Video Sells

Why? Because it appeals to everyone.

Video attacks not just one of the senses - but TWO…

(Meaning, that it appeals to people who take in information in both a visual and auditory way)…

Giving you far greater appeal…

A far greater chance of being understood…

And, most importantly, a far greater chance of conversions.

FACT: Celebrity PLUS Video = A Money Printing Cash Machine!

Just Imagine…

If you could combine the pure undisputed selling power of 'celebrity'…

With the mass sensory appeal of quality video…

You'd sell more. Full stop.

And I'm going to show you step-by-step exactly how.


The Celebrity Effect - Developing & Demonstrating Trust, Appeal and Influence

I'll teach you how to become the go to person in your market, including:

Be Exactly Who You Want To Be On Screen

No matter who you are or what you think about yourself (you marketers can be well too humble about yourselves!), I will show you how to be EXACTLY who do you want to be on screen. Learn how to create and portray your perfect on screen persona and present with confidence, authority and like-ability.

Turn All Your Viewers Into Action Takers

Engagement is the key to turning watchers into action takers and I will show you how to get people to care about you personally AND your products - If you can build eye-gluing engagement from your audience, you WILL sell more more. It really is that simple.

Once Upon a Time…

Suck your viewers in and take them on a journey with some superior storytelling and they will be putty in your hands. After 20 years of writing song lyrics which do just that - I will show you how to develop maximum engagement and impact and most importantly maximum sales, with your words.

Getting to know you…

Familiarity sells. Why do all these celebrities have instant appeal, trust and influence? Because they are consistent with how they appear on screen. You want every single one of your prospects to be able to instantly recognise you on screen - every time. Being consistent with what you put out there will surge your trust levels and help all of your viewers feel like they know you better. In fact, they'll almost feel like you their friend!…

Hello Friend!

If you can learn how to talk to the lens, address a vast audience and still make every single one of your viewers feel like you are only talking to them…you are almost guaranteeing yourself sales. Addressing every single one of your viewers like they are your best friend will make them feel special and much more willing to buy from you. If you can learn to consistently come across like you genuinely care, you'll dramatically surge your trust, appeal influence.

Plus much more all delivered to you in person, by me, over a series of no fluff videos sharing what I have learned in over 20 years as a performer and marketer.

Within the hour you will have taken on board the knowledge that has taken me years of trial and error to find out, ready to go out there and be the next big thing, the next 'celebrity' in your market.

So if you have always wanted to know how to develop yourself into someone that others look up to, follow, and ultimately trust, then this is the course for you!

And the fact that more authority = charging higher prices can't hurt either ;)

I look forward to seeing you enrol in the course and I'll be on hand to answer any questions you've got so don't think you'll be left alone after you start.

To your success,

Alex Copeland

Who is the target audience?
  • This course is designed for anyone that wants to know the best way to act on video, how to create a positive image of themselves online and boost their confidence in both video creation and marketing in general.
  • If you have never had the confidence to get on camera this will change the way you look at it and get you on screen easier than ever before
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Curriculum For This Course
The Celebrity Effect
11 Lectures 39:10

Welcome to the course - here you will find out what support I can give, and find out how to make this the best course possible for you all

Welcome! I'm here to help :)

The first thing you need to do is overcome the common problems people seem to have when it comes to appearing on video. In this video we take a look at these and how we can overcome them easily.

Preview 02:36

Who Are You? Once you know this for sure you will find others can relate and trust you...

Preview 02:57

This isn't your usual customer avatar lesson... this is about how YOU want to be seen online and how to tap into what people look for in a go to figure, and make it your own.

Preview 04:02

Want to get people hanging on every word you say? The more interested your audience is the more they will follow what you have to say... This video has you covered...

Preview 07:22

Learn how you can talk to everyone in your audience so that they feel like the most important thing in the room...

Hello Friend!

How would you like a gang of rabid followers that are just waiting on your word on what you are up to next... All the big brands share this secret... they have FANS not just customers... and now so can you...

Fans Not Customers

If you can create a story then people will want to hear you through to the end... human nature means we NEED to know what happens when we become emotionally involved with a story...

I Am a Story Teller

"A man is known by the company he keeps" - English proverb.

This is just as true online, so be sure to hang out with the right crowd...

Guilty By Association

Congratulations! What have you learned and what next?


Thank you for taking this course and getting to the final (for now) part. But that isn't the end of it... find out how you can get your say on this, and future, courses.

Thank You & How I Use Your Feedback
About the Instructor
Alex Copeland
4.7 Average rating
10 Reviews
787 Students
1 Course
Marketer by day. Rockstar by night. Dad 24/7

Alex Copeland is an online marketer, family man and real life rockstar.

Online he creates courses, releases products, loves video and earns through affiliate marketing and SEO amongst other things.

Offline he has been a professional singer for over 20 years in ska punk band [spunge] and has had a UK Top 40, been featured in magazines and TV, released several albums, singles and even had #1 videos on music TV.

He has also been married for more than 20 years and has 4 awesome children that take all the rest of his spare time when not singing or earning :)