Have you ever wondered why the business or company down the road seems to gain free positive publicity for its products and services? Well it is not by chance. The owner probably understands how the media operates and a good understanding of how to utilize the media to their advantage.
Promote your business through the media for free: A public relations gift. 10 detailed presentations that share the secrets of self promotion. Learn to identify story ideas about you and your business and then learn how to promote those ideas to the media. Publicity through the media can reap major financial rewards. It is a PR must.
Promote your business through the media for free offers bonus material:
• Detailed notes
• Quiz questions for information retention
Publicity through the media is far more credible than a paid commercial. The credibility rating is also higher for a media story rather than a paid commercial.
Scenario:You own a "car lock" business, providing customers with a special lock that prevents someone from stealing cars.
There have been a number of car thefts in your local area in recent times and it seems to be a trending story within the local media outlets. Television news services, radio shows and the local news paper are running stories about the on going issue.
The police are issuing warning and local motorists are being interviewed as well.
This is a golden opportunity for you to gain coverage.
You are offering a solution to the problem, and all of the media outlets will be looking for different angles to run with. Your car lock angle is perfect.
This is what you do:
1. Do some research and find out how many car locks have been sold over the last twelve months, what type of car locks and how much people are willing to spend.
2. Write a media release that relays that infomation
3. Send the media release to a number of media outlets including television and radio.
4. Offer yourself up as an expert in the field.
You can talk about the importance of car locks, how much they cost and why they are so important. comes out to your business, they will probable shoot some vision of your car locks and your business signage, and they will probable interview you about car locks.
FRee publicity for you and your business and the media get what they want as well.
Scenario:There is a story in the national paper about a new virus which can potentially kill pet dogs. You own a pet shop in the local district and you want to gain free positive publicity about your business. Stand by you're about to launch your media assault.
The television media in your local area may pick up on the story from the national publication and want to do their own piece. They'll be looking for a local vet to talk about the virus, how dangerous it is, and what dog owners can do to make sure their pet doesn't contract the virus.
YOU NEED TO BE THE VET THE MEDIA INTERVIEW.
Most television stations will simply go to the local telephone directory to search for a vet to talk to, but you need to be pro active. You need to send out a media release to the television stations in your area letting them know you are aware of the virus and you are keen to let all dog owners know how to avoid the virus.
YOU BECOME SEEN AS AN EXPERT IN YOUR FIELD. By contacting the media and offering yourself up, you are making the media's job easier. They get their talent talking about the virus, and you gain free positive publicity about your business.
(Please note I will be covering the media release in module 8)
There are so many more ways you can gain free positive media publicity.
It is key that when you pitch your story to the media you do it properly. And that's what you about to learn now.
Make sure that when you pitch your story to the media, you pitch it to the right media outlets.
Learning how to pitch by telephone and email is very important.
You would be surprised at how many business owners do not know how to write a media release or what to do once they have sent it.
Please download the audio file below and listen carefully.
And social media is also a main player when it comes to pitching your story. But this is not facebook or twitter.
Make sure your media kit is up to date.
You can gain free publicity through the media so I hope you were paying attention
Mark has been working in the Australian media since 1980. He has an intimate knowledge of how the media operates and how you can utilize the media to YOUR advantage.
Mark has spent most of his career working within newsrooms at the ABC and Network Ten as a reporter, producer and presenter.
Mark is currently the host of Michael Keelan's Weekend on the Nova Entertainment Network.
Mark is the founder and owner of Mediainsider, a media training and education company.
Mark has media training CEO's managers PR specialist, athletes, politicians, and authors.
Mark looks forward to passing on his skills and wisdom.