Attention Marketers, Speakers, Video Creators and Business Owners Who Desperately Need to Leverage the Power of a Highly Effective Promotional Video to Dramatically Increase Views and Sales
Let's face it, if your promo video doesn't capture attention fast...it's over...click...they're gone...
You're about to discover the single most critical issue that's plagued so many online marketers and video creators for years and how to overcome that
But first, Here's a few questions...
Do you know why:
You're probably really good at what you do, but even the best marketers sometimes just can't make a great promo video
And that's sad, you're leaving lots of money on the table
You see, most prospects won't even get past the first 10 seconds of your video much less watch it to completion...
Because it's probably dull and boring...or not much different than your competitors
Your promo video is the first impression the prospect gets to decide if they want to click and start doing business with you, subscribe or buy
If your promo videos aren't converting, if they're not fun, entertaining informative and engaging...your viewers simply click off your site...gone forever...
Internet Time is critical...
You have so little time to capture the prospects attention...On Youtube you can click the "Skip Ad" button in 5 seconds...that's all you got...
And If you don't capture their attention and get them engaged fast, you'll never see them again and your competitors will scoop them up
If this is happening to you, It's ok, it's not your fault
While you were getting good at what you do, video has become the most powerful marketing tool to engage and capture clients and get them to take action.
Simply stated...video sells.
We all love movies, cartoons and videos
You need a great promo video for your product, service, message or business. In the age of digital everything, you must present your proposition how your prospects want...and that's with Video. It captures and captivates the eyes, ears, mind, emotions. Video is incredibly powerful
So that's why we created Promo video Mastery to help you
Create powerfully high converting, fun, entertaining informative and engaging promo videos that get more prospects to pay attention to your message and move down the continuum of belief closer to
If you don't have an amazing promo video, you're losing countless sales and buyers big time
Making An Awesome Promo Video Is Simple if you know the way
In promo video mastery we'll show you:
So start making awesome videos today
Click the enroll now button and start becoming a Promo Video Master and getting more conversions, sales and shares with your videos
And you're not going it alone with some re-printed out-of-date how-to information, Between your two instructors Scott and John, they've been making videos for years, testing and learning many of the video creation apps and software, they have over 50,000 students in more than 34 Udemy courses with 597 five star reviews
Let's face it, in the digital economy of today video rules
If you're not create amazing promo video that entertain, inform and engage, you might as well go back to writing on the cave walls
Our Iron Clad Guarantee
If you can't create amazing promo videos in the next 30 days after taking our masterclass, we'll refund your tuition, no questions asked, the risk is totally on us to help you succeed. You have more than 4 weeks and if you get stuck or need help, we're here to help.
So this really is a no-brainer
This course will change the way you make videos and the success of your online marketing, websites, social media in under 4 weeks
So enroll today and get started
Or you can carry on as you are building sales funnels, sites, campaigns that just don't work or convert well
You remain oblivious to the lost customers and sales which your competitors are scooping up easily
Perhaps you don't care, maybe you can afford to leave money on the table, lose sales to your competitors
Or maybe you believe that the do-nothing philosophy leave thing s alone is an effective growth strategy
Heck, it's just your life and that of your loved ones we're talking about. We can only show you what it might be like when your first contact with prospects sucks them into your sales process...it's totally up to you
So enroll today and up your game and compete in the digital video economy
Or stay in the trenches and be left behind with the rest of the crowd
It's your choice
Enroll now, you risk nothing and have nothing to lose but increases sales, conversions and viral shares
This is the video we created for our Video Mastery Course and this is the video that Scott and I will be using as our case study for this course to help to show you how you too can create amazing Promotional Videos
I want to challenge you. Are your promotional videos good enough? Just because that is the way that every one else makes them, is that OK? What do you think?
I share my view with you in this lecture.
I want to start to build this content with an initial structure which will help you to understand the main framework of a Promotional Video. These Six Steps are your foundation and can be found in all good promotional messages of every kind.
Before you get started you have to get your Audiences attention and this lecture shows you how.
In order to capture the attention of your audience, you need to want them to find out more about your topic and intrigue, arousing their curiosity, appeals to one of the strongest emotions. In simple terms you make it hard for them to stop themselves reading more of your topic.
Your Promotional Video headline is not your course title, it is so much more than that. You need to use it to hook your audience into your video! So watch this lecture to find out more!
You can download my Extra Titles Cheatsheet to help inspire you to create titles and headlines that will literally spellbind you audience.
The first step here is to set up the problem. You need to remind them, if necessary, that they have a problem!
It is important that your audience feels that you understand them and their problem. You need to establish empathy if they are to feel that you are on their side.
Now you need to draw them in deeper and to show them that you really have been where they are now. If they don't believe this, your pitch won't be credible.
Now you need to make them feel uncomfortable, make sure that they are not happy with where they are today. This is going to be a big motivator to get them to take action later.
You need to remove the competition from the fray! They might be out there but they are not the answer for your audience, you are!
Now you pull back the curtains and reveal the solution that is going to take their problem away!
This step takes them one step closer to making your sales pitch irresistable. Make sure that you really drive these points home!
Right, now hit them with your first call to action! By this point, it should be a no brainer for them, but remember there are always going to be some people who hold back so your job is not done yet!
This is important. The transaction must be riskless from their point of view, so you have to provide a guarantee.
Now you need to close them out! Draw everything together and hit them with another Call To Action!
Postscripts are a very effective way to repeat your message and your call to action without actually appearing to!
This lecture summarises the key points in this section.
In order to convince any prospect to to take action you want to present proof. Scott shares his "Exceptional" scores on his Explaindio Excellence course promo video to show he does know how to create a promo video to satisfy Udemy's stringent approval guidelines
How we used the AIDA formula to begin creating the Video Sales Letter Script for the course Video Design Mastery: How to Make Awesome Videos Fast. Scott walks you through how he starts the process of creating any sales letter AFTER the course is complete
This 18 Step Sales Letter Formula was culled down from a 2 day conference presented by Genius Marketer Copywriter Perry Belcher of Digital Marketer. This is a condensed version of the formula Scott studied for 6 months.
Using the 18 Step Sales Letter Formula, Scott writes the first draft of the promo video sales letter using Basecamp, a collaboration software tool that allows John to exit teh script back and forth with Scott.
How Scott takes scripts and puts them into a word document and breaks them down into scenes making notes on what apps, assets, thoughts ideas and "scribblling" he does to make his brainsoaring video creation process flow.
The Script Creation Keyword Asset Worksheet is a very effective tool that allows you to plan out each scene in your promo video including; scene numbers, scene name, script copy, the app you think you'll use, keywords, image, asset and actor thoughts and scene timing.
One of the single most important exercises every video creator and video pro must and I repeat must perform is organizing your assets so you know what you have and can quickly find what you need to create your videos faster.
Knowing what assets and actors you have, where they are located in your computer is one of the single most effective ways to increase the speed of your video creation. Researching locating and hiring assets and actors often times takes longer than creating the actual scenes.
One of the most time=consuming parts of video creation is searching for, hiring and utlizing assets actors and assets. It's vital to have your assets easily accessible and using your notes, scene ideas and/or your Script Creation Keyword Asset Worksheet to find your video assets quickly and efficiently.
When you need to find assets fast using search.creativecommons.org is the most effective way you can find royalty free images to use in your promo videos or other NON-Paying client videos. I use this site to find images fast when I need to make a quote video or for a sample video for a client.
Creating the first scene, Step 1 and 2 in the 18 Step Sales Letter Formula: The call out to video creators and the grabber the attention getter using a sketch image, edited in inkscape and animated in Easy Animator Pro
Step 3 in the Promo Video Sales Letter Process, involved presenting the headline, the How to, so the listener knows what they are going to learn or get, in this case, we want them to know they will learn how to Create Awesome Videos...Today!
You connect with your viewer and let them know they are in the right place by asking questions directly relating to their situation and animating the questions so they connect and are pulled deeper into your video. This scene uses an svg images being sketched to represent boring.
This scene intensifies the pain and lets the viewer know they are in the right place if their videos are not being shared or have any chance of going viral. Deepening the step 5 connection in the VSL
This scene was quick and simple to make a point in a very few words. Most video creators, in fact all of us know video works. Don't need to harp on it further...4 words and an animation cements the idea.
This scene let's the viewer off the hook. Once they feel the discomfort and the pain of knowing they have bad videos not going viral, boring videos, you want to tell them it's not their fault so you can ease their pain and begin to build them back up with the solution they need.
In this scene we're setting up how hard it is to find good video creators who have the time and teaching expertise to show you how to make awesome videos This is kind of like presenting step 6 of the VSL formula, , The enemy, the challenge their facing in not getting the information, what's being kept from them and why
Once the viewer is let off the hook, after we've told them they problems they are having, and have presented the 'enemy' the video creators who don't have time or the ability to teach properly, we prepare them for the opportunity to get what they need...Setting it up with until now...
Having John introduce himself, credibility, proof he knows a few things having over 30 courses on Udemy with over 46,000 students and him introducing Scott, with BeAVideoPro and creator of the Explaindio Excellence course, shows the prospect, two teachers with experience and you want someone whose been there first teaching you.
The first benefit we present and the ease of learning is showing them with a dude guy walking down steps, showing and explaining the course takes them step-by-step through the process of creating awesome videos
Using kinetic text we show the viewer exactly what they will discover, which is part of the Benefits step 10 in the VSL, giving them more confidence in the product, that they'll learn how we create scenes the way we do to make videos more engaging. Using text to break up the animations
In this scene we use multiple animations and apps to support John's talking about how he will walk you through the process of how he creates videos, his tips and tricks his equipment, taking you step by step. An important scene combining talking head John with multiple animations.
Scott lets the viewer know he's going to take them step-by-step on how he reviewed John's video, re-writes the script, develops a Scene Creation Asset Worksheet, searches for and hires actors and assets and produces each scene and explains how he does what he does and why.
Showing the different apps used to create scenes and then putting together an animation to represent entertaining, informative and engaging videos and how and why I chose the assets for the scene.
Scott takes an original video of John's and completely transforms it using the morph feature in Explaindio to represent the different currencies he talks about with images of each currency morphing from a spinning globe.
This scene animates John saying pretty cool ay...The actual scene uses Way Cool, a technique to keep the viewer more engaged instead of just using every word exact. Scott also incorporates text animation and uses the 7 colors of the rainbow to further engage the viewers senses.
Often times, the Doodle sketch, hand drawing whiteboard animation is overused in video creation and video scenes. When the mind sees a hand drawing something on the screen, it thinks that it's their hand. This causes a good feeling and releases dopamine. It's crucial to NOT overuse the hand sketch feature as it will cause the viewer to become fatigued.
In the call to action Scott takes an svg image to be sketched, leveraging the dopamine effect at the moment when we want the viewer to take action, he customized the image in Inkscape and added a video background and some text using Explaindio.
The final scene, showing the future result, happiness and using a smiley face with a finger clicking right after we ask them to take action and enroll in the course. The script: you know you're going to love it
We've walked you through step by step what we did in each scene to animate the promo video, the philosophy of each scene and how it supports the VSL so your videos are more fun, entertaining, informative and engaging. Now go make some awesome promo videos for your clients, projects, products, messages, teaching, services or any video creation ideas you have.
How I first used Camtasia8 and how I found and studied Camtasia Mastery by Ron Hogue and what the user interface looks like when you first open it.
What I use and how I use it using the Promo video from Video Design mastery
I explore the features I use most often on the Menu Bar, what makes most sense to me to make video creation faster and simpler
Where your assets live in your project and how you can change the video preview and work with it in different places
Exploring the video preview tools
The importance of leaving your assets from the clip bin in the same folders so Camtasia can find them
Using the audio feature to silence part of a video and using transitions; fade and fade to black is what I use.
Where you add your videos, assets, timing, where it all happens
Using the shortcuts to control play and pause
What I use on the timeline and a review of those timeline features
How and why I use the marker view
Using the editing icons, undo, cut, split, copy, paste
Tracks enable you to work on different sections of your project easily. We cover: Renaming, moving, adding, deleting, expanding or shrinking tracks,
Opening the project and loading all the assets, videos, animations
Exploring the scenes in the user interface
Exploring the assets in the clip bin; Camtasia recording files, images, audio, video
Exploring the asset properties in the clip bin, where they live in your computer
One of the single most important video creation habits to develop is saving every few edits
Setting the dimensions of your video for the final production,
Reviewing what I use for the Editing Dimensions and background preview window color
Shrink to fit
What I use in lower menu bar beneath the clip bin; cli bin, library, callouts, zoom in, audio visual properties, audio
The timer shows clip length and overall project length
Zoom in Zoom Out Slider
How to view the timeline using zoom, scroll bar,
Using the playhead, the red and green tabs on the playhead
Using the produce selection as feature to export clips in your project
Finding the time of your scene or clip using the red tab on the playhead
At times you'll need to shorten a clip or lengthen it to fit the audio or voice recording script to fit exactly in your video. The clip speed feature allows you to adjust the length of the clip.
Changing the size of the work area to view the timeline in more detail
Expanding the tracks if necessary
How to explore your animations for the best editing view and work area
Why I leave the bottom track empty during production
Displaying the marker view with the scene names to find more easily and keep naming conventions consistent
Creating a video from a segment of your project using the Produce Special Alf F + D + S is the keyboard shortcut to the production wizard to render a video
Exploring the Production Wizard to produce an MP4 video in 1280x720 (Best for youtube)
I spent months frustrated when I added a new recording to my project. It gets placed at the end of the project and I had to drag it where I wanted. I finally learned the correct way to simply and easily cut and paste the added clip exactly where I needed it.
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