Project Management in Marketing: Enhance Marketing Career

Working as Professional Marketer?Successfully Plan, Manage and Evaluate Marketing Projects of any size and difficulties.
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$95
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  • Lectures 18
  • Contents Video: 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

This course will introduce you to this important concept and show you how to deliver your marketing campaigns more effectively, on time and within budget. In addition to project planning, management and evaluation, the course will introduce you to risk management and mitigation, market research, using and presenting data, and producing business cases for marketing proposals. It also contains specific advice for CIM students undertaking the Project management in Marketing Unit, which will help you complete the assignment for the subject.

What are the requirements?

  • General Business Knowledge

What am I going to get from this course?

  • Analyse risks
  • Risk Management and Mitigation
  • Presenting Data
  • Produce Business Case

What is the target audience?

  • Professional Marketers
  • Professional Marketing Students
  • CEO
  • CMO

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Project Management in Marketing - Intro
Intro What is a project
Preview
05:19
The Project Life-Cycle
Preview
04:37
Key project management disciplines
07:07
Section 2: The Project
Project scope
10:24
Project planning
08:38
Work breakdown structure
07:52
Using charts in projects
16:51
Progress monitoring
16:27
Post-project evaluation
15:52
Section 3: Methodologies
The role of a project manager
14:04
Project management methodologies
Preview
02:53
Using data and information
13:28
Market research
08:34
Financial analysis and business cases
13:49
Section 4: Risk Management
Overview of risk
06:36
Risk identification
06:48
Risk management
13:32
Project management in marketing
07:36

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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