Project Management in Marketing: Enhance Marketing Career

Working as Professional Marketer?Successfully Plan, Manage and Evaluate Marketing Projects of any size and difficulties.
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  • Lectures 18
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

This course will introduce you to this important concept and show you how to deliver your marketing campaigns more effectively, on time and within budget. In addition to project planning, management and evaluation, the course will introduce you to risk management and mitigation, market research, using and presenting data, and producing business cases for marketing proposals. It also contains specific advice for CIM students undertaking the Project management in Marketing Unit, which will help you complete the assignment for the subject.

What are the requirements?

  • General Business Knowledge

What am I going to get from this course?

  • Analyse risks
  • Risk Management and Mitigation
  • Presenting Data
  • Produce Business Case

Who is the target audience?

  • Professional Marketers
  • Professional Marketing Students
  • CEO
  • CMO

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Project Management in Marketing - Intro
Intro What is a project
The Project Life-Cycle
Key project management disciplines
Section 2: The Project
Project scope
Project planning
Work breakdown structure
Using charts in projects
Progress monitoring
Post-project evaluation
Section 3: Methodologies
The role of a project manager
Project management methodologies
Using data and information
Market research
Financial analysis and business cases
Section 4: Risk Management
Overview of risk
Risk identification
Risk management
Project management in marketing

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Instructor Biography

Oxford Learning Lab, Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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