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Project Management in Marketing: Enhance Marketing Career

Working as Professional Marketer?Successfully Plan, Manage and Evaluate Marketing Projects of any size and difficulties.
4.6 (13 ratings)
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170 students enrolled
Last updated 10/2013
$10 $95 89% off
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  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Analyse risks
Risk Management and Mitigation
Presenting Data
Produce Business Case
View Curriculum
  • General Business Knowledge

This course will introduce you to this important concept and show you how to deliver your marketing campaigns more effectively, on time and within budget. In addition to project planning, management and evaluation, the course will introduce you to risk management and mitigation, market research, using and presenting data, and producing business cases for marketing proposals. It also contains specific advice for CIM students undertaking the Project management in Marketing Unit, which will help you complete the assignment for the subject.

Who is the target audience?
  • Professional Marketers
  • Professional Marketing Students
  • CEO
  • CMO
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Curriculum For This Course
Expand All 18 Lectures Collapse All 18 Lectures 03:00:27
Project Management in Marketing - Intro
3 Lectures 17:03

Key project management disciplines
The Project
6 Lectures 01:16:04
Project scope

Project planning

Work breakdown structure

Using charts in projects

Progress monitoring

Post-project evaluation
5 Lectures 52:48
The role of a project manager

Using data and information

Market research

Financial analysis and business cases
Risk Management
4 Lectures 34:32
Overview of risk

Risk identification

Risk management

Project management in marketing
About the Instructor
4.0 Average rating
491 Reviews
15,980 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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