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This course will introduce you to this important concept and show you how to deliver your marketing campaigns more effectively, on time and within budget. In addition to project planning, management and evaluation, the course will introduce you to risk management and mitigation, market research, using and presenting data, and producing business cases for marketing proposals. It also contains specific advice for CIM students undertaking the Project management in Marketing Unit, which will help you complete the assignment for the subject.
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|Section 1: Project Management in Marketing - Intro|
Intro What is a projectPreview
The Project Life-CyclePreview
Key project management disciplines
|Section 2: The Project|
Work breakdown structure
Using charts in projects
|Section 3: Methodologies|
The role of a project manager
Project management methodologiesPreview
Using data and information
Financial analysis and business cases
|Section 4: Risk Management|
Overview of risk
Project management in marketing
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.