Project Management in Marketing: Enhance Marketing Career
4.6 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Project Management in Marketing: Enhance Marketing Career

Working as Professional Marketer?Successfully Plan, Manage and Evaluate Marketing Projects of any size and difficulties.
4.6 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
202 students enrolled
Last updated 10/2013
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Analyse risks
  • Risk Management and Mitigation
  • Presenting Data
  • Produce Business Case
View Curriculum
Requirements
  • General Business Knowledge
Description

This course will introduce you to this important concept and show you how to deliver your marketing campaigns more effectively, on time and within budget. In addition to project planning, management and evaluation, the course will introduce you to risk management and mitigation, market research, using and presenting data, and producing business cases for marketing proposals. It also contains specific advice for CIM students undertaking the Project management in Marketing Unit, which will help you complete the assignment for the subject.

Who is the target audience?
  • Professional Marketers
  • Professional Marketing Students
  • CEO
  • CMO
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Curriculum For This Course
18 Lectures
03:00:27
+
Project Management in Marketing - Intro
3 Lectures 17:03


Key project management disciplines
07:07
+
The Project
6 Lectures 01:16:04
Project scope
10:24

Project planning
08:38

Work breakdown structure
07:52

Using charts in projects
16:51

Progress monitoring
16:27

Post-project evaluation
15:52
+
Methodologies
5 Lectures 52:48
The role of a project manager
14:04


Using data and information
13:28

Market research
08:34

Financial analysis and business cases
13:49
+
Risk Management
4 Lectures 34:32
Overview of risk
06:36

Risk identification
06:48

Risk management
13:32

Project management in marketing
07:36
About the Instructor
Oxford Learning Lab
4.3 Average rating
624 Reviews
16,959 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.