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This course is designed to inform prospective agents or anyone interested in learning about the landscape of the business, the processes to attain certification, and the process of recruiting athletes and preparing them for the NFL draft. I cover the agent’s role, how to attain professional certifications, and fulfilling state and school requirements in the recruiting process. Once agents have met these requirements, they need to know HOW to recruit. I share some thoughts about the process and then how to best prepare clients for the NFL Combine or his Pro Day. Lastly I share how to service clients and discuss lessons learned that will save agents time, money and heartache. I don’t talk about veteran recruiting as it outside the scope of this course.
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Section 1 - IntroductionPreview
Section 2 - The Agent's RolePreview
Section 3 - CertificationPreview
Section 4 - What is a CBA?Preview
Lecture 5 - NFLPA CertificationPreview
Section 6 - CFLPA CertificationPreview
Section 7 - Annual Costs
Section 8 - State & School Requirements
Section 9 - Recruiting College Athletes
Section 10 - Pre-draft Process
Section 11 - The Draft
Section 12 - Revenue Sources
Section 13 - Servicing Clients
Section 14 - Lessons Learned
Lesson 15 - Conclusion
Jerry Marlatt is an accomplished business owner, skilled negotiator, and military combat veteran.
He attained a Bachelors degree in Business and Management from the University of Maryland, a Masters of Science degree in Telecommunications Management from the University of Colorado and a Masters of Business Administration from Texas A&M - Central Texas.
Following his military retirement, he founded Command Post Technologies, handling all aspects of the business. After successfully negotiating 60+ complex contracts he relinquished day to day operations of the business, integrating his passions - business and sports. He attained certification as a National Football League Players Association and Canadian Football League Players Association Contract Advisor and now owns First Team Sports Group, representing the interests of professional football players.