Digital Course and Information Product Creation for Coaches

A guide to creating virtual programs and digital products to reach and serve more clients
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  • Lectures 39
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

In this course, you will learn how to stop limiting your income to one-on-one coaching and consulting clients. Through the tools and techniques shared in these lessons, you'll learn how to develop multiple products, how to position your coaching business for maximum impact, and how to develop passive-income generating programs.

This course is taught through a combination of video lectures, written guides, workbooks, and checklists.

The course is broken down into 4 major sections:

Section One: Discover Your Winning Idea

Everyone has one. It's what your clients are begging you for, but since they don't always tell you in so many words, you might struggle to figure it out. In this section, we'll how to identify what your prospective clients are seeking, and how bets to position yourself to deliver it.

Section Two: Designing and Creating Your Program

Your signature program is going to be the thing you become known for, but it doesn't have to take weeks or months to create.

Section Three: The Short and Sweet Product Launch

A simple, tasteful and timely launch will go far toward solidifying your brand and your signature product.

Section Four: How to Generate Passive, Non-Coaching Income

How to take what you are already doing in your business and created automated tools and programs to make you more money and give you more time.

What are the requirements?

  • This course require no prerequisite except for a basic comfort level with standard presentation platforms (Powerpoint or Keynote).

What am I going to get from this course?

  • Be able to move beyond the income limitations of only working with one-on-one clients.
  • Know how to take an idea and build a profitable program around it
  • Have the resources and knowledge to quickly and easily develop and produce passive income generating digital products and programs
  • Have the ability to scale their coaching or training business through online channels

Who is the target audience?

  • This course is designed for coaches, trainers, and consultative professionals in any and all niches. It is designed to help students transition from exclusively operating their business offline into a more profitable practice with online programs which can generate income passively.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Introduction
Section 2: Starting With An Idea

How to find the idea that's going to bring you clients

Case Study: The Ultimate Book Coach
3 Goals for Your Coaching Website

Putting your prospective clients in the right frame of mind so they will WANT to join your program

Brainstorming Your Initial Product
How to Position Yourself to Win
Section 1 Guidebook
12 pages
Section 1 Worksheet
3 pages
Section 1 Checklist
2 pages
Section 3: Designing and Creating Your Program

What will you include in your program and where to find inspiration if you're feeling stuck.

What to consider - besides income - when you're deciding what programs to create.
There are several ways you can communicate with your audience - pick and choose the ones that work for you!
How to Create A Convincing Package
Having a killer name (and/or tagline) for your new program is vital. Here's how to decide what it should be.

How to take your assets and reuse and enhance them to continuously provide more valuable training.

Section 2 Guidebook
12 pages
Section 2 Worksheet
4 pages
Section 2 Checklist
3 pages
Section 4: Your Short and Sweet Product Launch
Launching Your Product

The tried and true method that turns visitors into buyers - this rinse and repeat system will have your offer funnel brimming with prospects.

Questions to ask when creating a paid product or resource, to help you narrow your options and avoid analysis paralysis.

What to consider to get your product created fast and at a low cost.

Maintaining buyer interest in between purchases - it's not as difficult as you might think when you follow this two-step plan

Checklist for getting your product up and running.


Having a pricing strategy is important. Don't overlook this.

10 options for add-on bonuses or upgrades that your audience will love.
Section 3 Guidebook
13 pages
Section 3 Worksheet
4 pages
Section 3 Checklist
3 pages
Section 5: How to Generate Passive Income
The critical to building true passive income

The how and why behind developing an email audience.


How one super-smart coach continuously generates passive income through repurposing (and communicating with her list).


Approaching potential JV partner and affiliates to help grow your audience

Section 4 Guidebook
12 pages
Section 4 Worksheet
4 pages
Section 4 Checklist
1 page
Section 6: Conclusion

What to do to keep your passive income growing.

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Instructor Biography

David Baer, Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.

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