Digital Course and Information Product Creation for Coaches
3.9 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Digital Course and Information Product Creation for Coaches

A guide to creating virtual programs and digital products to reach and serve more clients
3.9 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,537 students enrolled
Created by David Baer
Last updated 4/2016
English
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Current price: $10 Original price: $195 Discount: 95% off
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Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • 12 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Be able to move beyond the income limitations of only working with one-on-one clients.
  • Know how to take an idea and build a profitable program around it
  • Have the resources and knowledge to quickly and easily develop and produce passive income generating digital products and programs
  • Have the ability to scale their coaching or training business through online channels
View Curriculum
Requirements
  • This course require no prerequisite except for a basic comfort level with standard presentation platforms (Powerpoint or Keynote).
Description

In this course, you will learn how to stop limiting your income to one-on-one coaching and consulting clients. Through the tools and techniques shared in these lessons, you'll learn how to develop multiple products, how to position your coaching business for maximum impact, and how to develop passive-income generating programs.

This course is taught through a combination of video lectures, written guides, workbooks, and checklists.

The course is broken down into 4 major sections:

Section One: Discover Your Winning Idea

Everyone has one. It's what your clients are begging you for, but since they don't always tell you in so many words, you might struggle to figure it out. In this section, we'll how to identify what your prospective clients are seeking, and how bets to position yourself to deliver it.

Section Two: Designing and Creating Your Program

Your signature program is going to be the thing you become known for, but it doesn't have to take weeks or months to create.

Section Three: The Short and Sweet Product Launch

A simple, tasteful and timely launch will go far toward solidifying your brand and your signature product.

Section Four: How to Generate Passive, Non-Coaching Income

How to take what you are already doing in your business and created automated tools and programs to make you more money and give you more time.

Who is the target audience?
  • This course is designed for coaches, trainers, and consultative professionals in any and all niches. It is designed to help students transition from exclusively operating their business offline into a more profitable practice with online programs which can generate income passively.
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Curriculum For This Course
Expand All 39 Lectures Collapse All 39 Lectures 02:54:20
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Course Introduction
1 Lecture 01:44
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Starting With An Idea
9 Lectures 29:19

How to find the idea that's going to bring you clients

Preview 02:50



Putting your prospective clients in the right frame of mind so they will WANT to join your program

Creating the Right Client Mindset
07:38

Brainstorming Your Initial Product
05:26

How to Position Yourself to Win
02:21

Section 1 Guidebook
12 pages

Section 1 Worksheet
3 pages

Section 1 Checklist
2 pages
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Designing and Creating Your Program
9 Lectures 29:22

What will you include in your program and where to find inspiration if you're feeling stuck.

Creating Your Program
03:22

What to consider - besides income - when you're deciding what programs to create.
How Your Program Relates to the Bigger Picture
03:56

There are several ways you can communicate with your audience - pick and choose the ones that work for you!
What Kind of Products Should You Use in Your Program?
07:58

How to Create A Convincing Package
05:25

Having a killer name (and/or tagline) for your new program is vital. Here's how to decide what it should be.
Coming Up With The Right Name
04:28

How to take your assets and reuse and enhance them to continuously provide more valuable training.

Renewing & Repurposing Your Content
04:13

Section 2 Guidebook
12 pages

Section 2 Worksheet
4 pages

Section 2 Checklist
3 pages
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Your Short and Sweet Product Launch
11 Lectures 22:19
Launching Your Product
02:28

The tried and true method that turns visitors into buyers - this rinse and repeat system will have your offer funnel brimming with prospects.

Planning Your Incentive
02:37

Questions to ask when creating a paid product or resource, to help you narrow your options and avoid analysis paralysis.
Planning Your First Paid Product
02:54

What to consider to get your product created fast and at a low cost.

Deciding What To Do
01:57

Maintaining buyer interest in between purchases - it's not as difficult as you might think when you follow this two-step plan
Keeping Your Clients Interested
03:35

Checklist for getting your product up and running.

Ready, Set, Go!
02:57

Having a pricing strategy is important. Don't overlook this.

Pricing Your Product(s)
03:15

10 options for add-on bonuses or upgrades that your audience will love.
More Quick Product Ideas
02:36

Section 3 Guidebook
13 pages

Section 3 Worksheet
4 pages

Section 3 Checklist
3 pages
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How to Generate Passive Income
7 Lectures 14:13
The critical to building true passive income
Non-Coaching Passive Income
02:24

The how and why behind developing an email audience.

Building Your List
01:48

How one super-smart coach continuously generates passive income through repurposing (and communicating with her list).

Case Study: SoloSmarts
04:11

Approaching potential JV partner and affiliates to help grow your audience

Joint Venture and Affiliate Partnerships
05:50

Section 4 Guidebook
12 pages

Section 4 Worksheet
4 pages

Section 4 Checklist
1 page
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Conclusion
1 Lecture 03:57

What to do to keep your passive income growing.

Wrap-up and Your Next Steps
03:57
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BONUS FOR MY STUDENTS
1 Lecture 00:29
Exclusive Bonus
00:29
About the Instructor
David Baer
4.0 Average rating
156 Reviews
10,990 Students
8 Courses
Social Marketing Trainer & Wine Geek

With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.

Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.

I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.