In this course, you will learn how to stop limiting your income to one-on-one coaching and consulting clients. Through the tools and techniques shared in these lessons, you'll learn how to develop multiple products, how to position your coaching business for maximum impact, and how to develop passive-income generating programs.
This course is taught through a combination of video lectures, written guides, workbooks, and checklists.
The course is broken down into 4 major sections:
Section One: Discover Your Winning Idea
Everyone has one. It's what your clients are begging you for, but since they don't always tell you in so many words, you might struggle to figure it out. In this section, we'll how to identify what your prospective clients are seeking, and how bets to position yourself to deliver it.
Section Two: Designing and Creating Your Program
Your signature program is going to be the thing you become known for, but it doesn't have to take weeks or months to create.
Section Three: The Short and Sweet Product Launch
A simple, tasteful and timely launch will go far toward solidifying your brand and your signature product.
Section Four: How to Generate Passive, Non-Coaching Income
How to take what you are already doing in your business and created automated tools and programs to make you more money and give you more time.
Putting your prospective clients in the right frame of mind so they will WANT to join your program
What will you include in your program and where to find inspiration if you're feeling stuck.
How to take your assets and reuse and enhance them to continuously provide more valuable training.
The tried and true method that turns visitors into buyers - this rinse and repeat system will have your offer funnel brimming with prospects.
What to consider to get your product created fast and at a low cost.
Checklist for getting your product up and running.
Having a pricing strategy is important. Don't overlook this.
The how and why behind developing an email audience.
How one super-smart coach continuously generates passive income through repurposing (and communicating with her list).
Approaching potential JV partner and affiliates to help grow your audience
What to do to keep your passive income growing.
With over 20 years of practical experience marketing everything from performing arts events to premium wine, and educating consumers, entrepreneurs, and others, I took my work online in 2011.
Today I mentor students on Facebook Marketing, Sales Funnel Creation, and, yes, wine (a personal passion that I just cannot stop thinking about). It's a true joy to share the things that interest and excite me with others, and I'm delighted to be able to do so here in the Udemy community.
I'm an Amazon Kindle bestselling author as well as a Certified Wine Educator.