Custom SEO Strategy: Keyword Research, Audit & Link Building

Successfully rank your website on the 1st page of Google. Select the best keywords, optimize your site and build links
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  • Lectures 162
  • Length 6 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2015 English

Course Description

Everything you need to know to rank any website is inside this course. Follow along and begin ranking your own website as you go through this course. If you get stuck or you're not sure what to do, just ask. You'll receive support as you go.

Let's dive into the 3 main areas of SEO you need to know to rank a website:

  1. Profitable keyword research
  2. Custom SEO (optimizing your website to outperform your competitors)
  3. Link building


"Not only a complete guide on Keyword Research but it goes beyond it and overlaps into the SEO zone with the intent of Keywords and key phrases identification. This course will give you a TO DO list before you start your SEO Campaign and make your SEO or CPC/PPC or even any other kind of keywords targeted marketing campaigns more profitable, more targeted and precise." - Smart Baba


Getting on the 1st page of Google doesn't have to be so complicated.

The truth is, when you start any SEO campaign with profitable keyword research, you will move forward knowing you can rank for specific keywords rather than just hoping you can. That's the difference profitable keyword research makes. Here we will go step-by-step through the entire keyword research process including:

  • How to generate hundreds of keyword ideas
  • How to analyze which keywords will bring you the highest converting traffic
  • Which keywords you should target
  • Which keywords will make you the most money
  • Free and premium tools you can use to get the job done quickly
  • How to know which competitors you can beat

This is the complete blueprint for profitable keyword research.


"I have always know that SEO was a weakness of mine. I knew just enough to get myself in trouble, but after taking this course I now have a complete understanding of SEO. I has answered so many questions and given me some great tools to use. I can now provide my customers with a much better product after taking this course." - Kenneth Dold


We dive deep into the exact steps you need to take to develop a unique SEO strategy for your specific website. Applying generalized SEO tactics isn't enough to get you ranked and keep your website on the first page of Google.

To successfully rank your website on the first page of Google, you need to know:

  • exactly how search engines view your website
  • what search engines want you to do to make your website better
  • what SEO techniques your competitors are using
  • what specific steps you need to take to outrank and outperform your competitors

and that's exactly what you'll gain access to here.


"This is a brilliant practical in depth Seo course,which covers the how to A-Z steps necessary to boost a website rankings by using an effective customising strategy." - Shaun


Learn exactly what it takes to create and implement a successful link building campaign to boost your search engine rankings.

The techniques taught in this course focus on long term results, not "quick wins" or "black hat methods." By using these techniques you will be able to avoid Google penalties, keep your rankings despite search engine algorithm changes and stay ahead of the competition.

Inside we'll also answer top back linking questions including:

  • When should you start the back linking process?
  • How many back links do you need?
  • How quickly should you build back links?
  • How many back linking methods should I use?
  • How long does it take to see results?

Can you imagine how great it's going to feel to know that you WILL outrank and outperform your competition before you ever get started with SEO?

Enroll now and I'll show you exactly how...

What are the requirements?

  • No SEO or keyword research experience is required.
  • Having a website your ready to optimize is helpful as you can complete your own SEO audit during this course
  • A familiarity with basic HTML is helpful but not required
  • The drive to put in the work it takes to properly rank a website
  • Be ready to take lots of notes and ask questions as you go so you are prepared to rank your own website by the end of this course

What am I going to get from this course?

  • Use keyword research to better profit from SEO
  • Know the financial value of the keyword you target
  • Be familiar with free and premium keyword research tools
  • Understand the different types of keywords to choose the most profitable ones
  • How to generate hundreds of keyword ideas quickly
  • Generate a keyword plan for your SEO campaign
  • Know which keywords you will be able to rank for
  • Create and implement a full link building campaign
  • Find the best back links for any website
  • Analyze the competition to know how to outrank them
  • Understand the what, where, when, why and how to back linking
  • Develop an internal linking structure to boost rankings and improve link building efforts
  • Know which free (and premium) tools can be used in the link building process
  • Download examples of exact link building strategies to use in your own link building campaign
  • Understand what an SEO audit is and why it is key to achieving top search engine rankings
  • Understand the step-by-step process for performing an SEO audit to fully understand a website's ranking potential
  • View a website how a search engine sees it
  • Select the right keywords to optimize a website for
  • Use a variety of on-page optimization techniques to increase search engine rankings
  • Properly optimize website content for maximum SEO results
  • Know a website's speed, what slows it down and how to fix it
  • Understand the importance of a website set-up to convert visitors
  • Set-up and use top reports from top search engine tools
  • How to get web pages indexed quickly in search engines
  • See how well your website is set-up to rank in search engines and track results
  • Determine who your online competitors are
  • See what competitors are doing and how to outperform their SEO efforts
  • Determine how to outrank and outperform your competition

Who is the target audience?

  • Anyone who wants to provide SEO services
  • Anyone who wants to rank their own websites
  • Affiliate marketers who want to generate more income
  • Bloggers who want to write about the right topics
  • Website owners who want to increase their organic search engine rankings
  • Web designers who want to properly set-up websites to help them better rank in search engine results
  • Anyone interested in optimizing their own website instead of hiring an SEO company ultimately saving hundreds, if not thousands of dollars

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Why I'm Excited About This Course and Why You Should Be Too
How to Take This Course
Join Me Here to Learn More About SEO
Section 1: An Introduction to Profitable Keyword Research
What is Profitable Keyword Research?
What Can You Do With Your Keyword Research
The Benefits of Keyword Research Beyond Just Traffic
The 5 Step Keyword Research Process
Section 2: Understanding Keywords
Section 2: What To Expect Inside This Section
Signs of a Successful Keyword Research to Look For
Understanding Search Intent
3 Types of Keywords You Need to Understand
Section 3: Keyword Research Tools
Section 3: What To Expect Inside This Section
Use of Keyword Research Tools
List of Keyword Research Tools (Free and Premium Options)
Section 4: How to Easily (& Quickly) Generate a Long List of Potential Keywords to Research
Section 4: What To Expect Inside This Section
Using What You Know (or Your Client) Knows to Start Your Keyword Research List
Breaking Down Keywords into Categories to Generate More Ideas
Quick Brainstorming Time Out
How to Quickly Find Highly Searched For Keywords
The Tool That Gives Related Searches & Terms to Help Expand Your Keyword List
How to Find Hundreds of Potential Keywords in Seconds
Using Google Keyword Planner for Long Tail Keyword Ideas
Google Keyword Planner & Landing Pages
Expanding on Keywords That Are Already Working For You
Keyword Ideas From Other Websites & Potential Competitors
Section 5: Determining Keyword Search Volume To Find Your Traffic Driving Keywords
Section 5: What To Expect Inside This Section
How Many Keywords Should I Target At One Time?
How Many Searches Should A Good Keyword Have?
Use This Free Tool to Find General Keyword Search Volume
Another Option for Finding Keyword Search Volume
Section 6: Analyzing the Ranking Data & Keyword Competition to Find The Winners
Section 6: What To Expect Inside This Section
Why Analyze Your Keyword Competition
Understanding Page Rank and Page Authority
Free Tools to Find a Webpage's Page Rank and PA & What You're Looking For Here
What Do Backlinks Have To Do With Keyword Research?
Analyzing Backlinks to Determine How Quickly You Can Rank a Keyword (Free Tools)
Analyzing Backlinks With Premium Tools
Links to the Backlink Tools Discussed
Section 7: Putting Your Keyword Research Into Action
So Your Keyword Research Is Complete. Now What?
Bonus: How to Determine the Monetary Value of a Keyword
Section 8: An Introduction to SEO Auditing
What is an SEO Audit?
Why Conduct an SEO Audit
How Often You Should Complete an SEO Audit
How You Can Perform Your Own SEO Audit
How Long It Takes to Complete an SEO Audit
Section 9: Preparing For The Audit
Overview: What We're Going to Cover
How to Track Your Findings
Sample SEO Audit Checklist - DOWNLOAD & USE
8 pages
Questions to Ask Before Starting an SEO Audit
SEO Audit Questions - DOWNLOAD
1 page
A Quick Look at The Real Website We'll Be Auditing in This Course
Getting a General SEO Overview of the Site You're Auditing
How to View Your Website Like a Search Engine
Research The Domain Before You Buy It Or Start SEO (See How and Why Here)
Complete These Action Steps Before Moving on to The Next Section
Section 10: Site Audit Part 1: On-Site Optimization
Overview: What We're Going to Cover
What is On-Site SEO?
What Keywords Do You Want to Rank For?
Using a Keyword Density Analyzer
Titles & Descriptions
URL Structure
Quick Tip About URL Structure
Use of Canonical URLs
Correct Use of H1 & H2 Tags
Correct Use of Text Formatting
Use of Quality and Unique Content & Other Content Factors
Use of 2 Internal Linking Factors
Image Files, Sizes & Tags
What Do You Think?
Broken Links
Is Your Website User-Friendly?
Page Speed for Better Rankings & Conversion
Sample Code For On-Page Optimization
2 pages
How Well Do You Know On-Page Optimization?
10 questions
Complete These Action Steps Before Moving on to The Next Section
Section 11: SEO Audit Part 2: Using Website Standards & Tools
Overview: What We're Going to Cover
Use of Website Analytic Tools
Tracking Top Analytic Reports
Using Google Webmaster Tools
Quick Tip for Ranking Website With Multiple Languages
Using Bing Webmaster Tools
XML Sitemap for Search Engines
How to Create a Robots.txt File in Seconds
Are You Tracking Your Website's Rankings & Search Engine Information?
6 questions
Complete These Action Steps Before Moving on to The Next Section
Section 12: SEO Audit Part 3: Off Site SEO
Overview: What We're Going to Cover
What is Off Page SEO?

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Instructor Biography

Christine Maisel, Helping Web Design & SEO Startups

Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

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