Custom SEO Strategy: Keyword Research, Audit & Link Building
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Custom SEO Strategy: Keyword Research, Audit & Link Building

Successfully rank your website on the 1st page of Google. Select the best keywords, optimize your site and build links
Best Seller
4.5 (455 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,849 students enrolled
Created by Christine Maisel
Last updated 5/2017
English [Auto-generated]
Price: $200
30-Day Money-Back Guarantee
  • 5 hours on-demand video
  • 19 Articles
  • 18 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Use keyword research to better profit from SEO
  • Know the financial value of the keyword you target
  • Be familiar with free and premium keyword research tools
  • Understand the different types of keywords to choose the most profitable ones
  • How to generate hundreds of keyword ideas quickly
  • Generate a keyword plan for your SEO campaign
  • Know which keywords you will be able to rank for
  • Create and implement a full link building campaign
  • Find the best back links for any website
  • Analyze the competition to know how to outrank them
  • Understand the what, where, when, why and how to back linking
  • Develop an internal linking structure to boost rankings and improve link building efforts
  • Know which free (and premium) tools can be used in the link building process
  • Download examples of exact link building strategies to use in your own link building campaign
  • Understand what an SEO audit is and why it is key to achieving top search engine rankings
  • Understand the step-by-step process for performing an SEO audit to fully understand a website's ranking potential
  • View a website how a search engine sees it
  • Select the right keywords to optimize a website for
  • Use a variety of on-page optimization techniques to increase search engine rankings
  • Properly optimize website content for maximum SEO results
  • Know a website's speed, what slows it down and how to fix it
  • Understand the importance of a website set-up to convert visitors
  • Set-up and use top reports from top search engine tools
  • How to get web pages indexed quickly in search engines
  • See how well your website is set-up to rank in search engines and track results
  • Determine who your online competitors are
  • See what competitors are doing and how to outperform their SEO efforts
  • Determine how to outrank and outperform your competition
View Curriculum
  • No SEO or keyword research experience is required.
  • Having a website your ready to optimize is helpful as you can complete your own SEO audit during this course
  • A familiarity with basic HTML is helpful but not required
  • The drive to put in the work it takes to properly rank a website
  • Be ready to take lots of notes and ask questions as you go so you are prepared to rank your own website by the end of this course

Everything you need to know to rank any website is inside this course. Follow along and begin ranking your own website as you go through this course. If you get stuck or you're not sure what to do, just ask. You'll receive support as you go.

Let's dive into the 3 main areas of SEO you need to know to rank a website:

  1. Profitable keyword research
  2. Custom SEO (optimizing your website to outperform your competitors)
  3. Link building


"Not only a complete guide on Keyword Research but it goes beyond it and overlaps into the SEO zone with the intent of Keywords and key phrases identification. This course will give you a TO DO list before you start your SEO Campaign and make your SEO or CPC/PPC or even any other kind of keywords targeted marketing campaigns more profitable, more targeted and precise." - Smart Baba


Getting on the 1st page of Google doesn't have to be so complicated.

The truth is, when you start any SEO campaign with profitable keyword research, you will move forward knowing you can rank for specific keywords rather than just hoping you can. That's the difference profitable keyword research makes. Here we will go step-by-step through the entire keyword research process including:

  • How to generate hundreds of keyword ideas
  • How to analyze which keywords will bring you the highest converting traffic
  • Which keywords you should target
  • Which keywords will make you the most money
  • Free and premium tools you can use to get the job done quickly
  • How to know which competitors you can beat

This is the complete blueprint for profitable keyword research.


"I have always know that SEO was a weakness of mine. I knew just enough to get myself in trouble, but after taking this course I now have a complete understanding of SEO. I has answered so many questions and given me some great tools to use. I can now provide my customers with a much better product after taking this course." - Kenneth Dold


We dive deep into the exact steps you need to take to develop a unique SEO strategy for your specific website. Applying generalized SEO tactics isn't enough to get you ranked and keep your website on the first page of Google.

To successfully rank your website on the first page of Google, you need to know:

  • exactly how search engines view your website
  • what search engines want you to do to make your website better
  • what SEO techniques your competitors are using
  • what specific steps you need to take to outrank and outperform your competitors

and that's exactly what you'll gain access to here.


"This is a brilliant practical in depth Seo course,which covers the how to A-Z steps necessary to boost a website rankings by using an effective customising strategy." - Shaun


Learn exactly what it takes to create and implement a successful link building campaign to boost your search engine rankings.

The techniques taught in this course focus on long term results, not "quick wins" or "black hat methods." By using these techniques you will be able to avoid Google penalties, keep your rankings despite search engine algorithm changes and stay ahead of the competition.

Inside we'll also answer top back linking questions including:

  • When should you start the back linking process?
  • How many back links do you need?
  • How quickly should you build back links?
  • How many back linking methods should I use?
  • How long does it take to see results?

Can you imagine how great it's going to feel to know that you WILL outrank and outperform your competition before you ever get started with SEO?

Enroll now and I'll show you exactly how...

Who is the target audience?
  • Anyone who wants to provide SEO services
  • Anyone who wants to rank their own websites
  • Affiliate marketers who want to generate more income
  • Bloggers who want to write about the right topics
  • Website owners who want to increase their organic search engine rankings
  • Web designers who want to properly set-up websites to help them better rank in search engine results
  • Anyone interested in optimizing their own website instead of hiring an SEO company ultimately saving hundreds, if not thousands of dollars
Compare to Other SEO Audit Courses
Curriculum For This Course
162 Lectures
Why I'm Excited About This Course and Why You Should Be Too
3 Lectures 03:42

How to Take This Course

Join Me Here to Learn More About SEO
An Introduction to Profitable Keyword Research
4 Lectures 04:52

What Can You Do With Your Keyword Research

The Benefits of Keyword Research Beyond Just Traffic

The 5 Step Keyword Research Process
Understanding Keywords
4 Lectures 10:58

Signs of a Successful Keyword Research to Look For

Understanding Search Intent

3 Types of Keywords You Need to Understand
Keyword Research Tools
3 Lectures 03:01

Use of Keyword Research Tools

List of Keyword Research Tools (Free and Premium Options)
How to Easily (& Quickly) Generate a Long List of Potential Keywords to Research
11 Lectures 21:29

Using What You Know (or Your Client) Knows to Start Your Keyword Research List

Breaking Down Keywords into Categories to Generate More Ideas

Quick Brainstorming Time Out

How to Quickly Find Highly Searched For Keywords

The Tool That Gives Related Searches & Terms to Help Expand Your Keyword List

How to Find Hundreds of Potential Keywords in Seconds

Using Google Keyword Planner for Long Tail Keyword Ideas

Google Keyword Planner & Landing Pages

Expanding on Keywords That Are Already Working For You

Keyword Ideas From Other Websites & Potential Competitors
Determining Keyword Search Volume To Find Your Traffic Driving Keywords
5 Lectures 15:27

How Many Keywords Should I Target At One Time?

How Many Searches Should A Good Keyword Have?

Use This Free Tool to Find General Keyword Search Volume

Another Option for Finding Keyword Search Volume
Analyzing the Ranking Data & Keyword Competition to Find The Winners
8 Lectures 17:42

Why Analyze Your Keyword Competition

Understanding Page Rank and Page Authority

Free Tools to Find a Webpage's Page Rank and PA & What You're Looking For Here

What Do Backlinks Have To Do With Keyword Research?

Analyzing Backlinks to Determine How Quickly You Can Rank a Keyword (Free Tools)

Analyzing Backlinks With Premium Tools

Links to the Backlink Tools Discussed
Putting Your Keyword Research Into Action
2 Lectures 04:29
So Your Keyword Research Is Complete. Now What?

Bonus: How to Determine the Monetary Value of a Keyword
An Introduction to SEO Auditing
5 Lectures 06:58

Why Conduct an SEO Audit

How Often You Should Complete an SEO Audit

How You Can Perform Your Own SEO Audit

How Long It Takes to Complete an SEO Audit
Preparing For The Audit
10 Lectures 23:45

How to Track Your Findings

Sample SEO Audit Checklist - DOWNLOAD & USE
8 pages

Questions to Ask Before Starting an SEO Audit

SEO Audit Questions - DOWNLOAD
1 page

A Quick Look at The Real Website We'll Be Auditing in This Course

Getting a General SEO Overview of the Site You're Auditing

How to View Your Website Like a Search Engine

Research The Domain Before You Buy It Or Start SEO (See How and Why Here)

Complete These Action Steps Before Moving on to The Next Section
14 More Sections
About the Instructor
Christine Maisel
4.5 Average rating
6,128 Reviews
77,063 Students
14 Courses
Helping Web Design & SEO Startups

Christine is the founder of the Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.