Profit from Web Analytics: From User Behaviour To Sales
4.2 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
129 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Profit from Web Analytics: From User Behaviour To Sales to your Wishlist.

Add to Wishlist

Profit from Web Analytics: From User Behaviour To Sales

Better understand visitor behaviour on your website to stimulate user engagement and conversions
4.2 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
129 students enrolled
Last updated 2/2015
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand How People Arrives to Your Site
  • Understand How they Behave
  • Learn How Analytics can Improve your Web Marketing
  • Learn How to Make Meaningful Changes to Your Website
View Curriculum
Description

Do you know how your web visitors arrive at your website? When they are on your site, do you understand what they do, which pages they click on and why they leave? All of this information, and more, is available to you via your web analytics. Unfortunately, for many organizations, web analytics is poorly understood and provides little in the way of tangible benefits. This Web Analytics Training Course will give you an overview of the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads and sales. You'll be shown how to the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior. You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you.

Take this Web Analytics Training Course now increase conversion.

</p>

Who is the target audience?
  • Professional Marketers
  • Web Agencies
  • Start-Up/ Website Owners
  • Marketing & Business Students
Students Who Viewed This Course Also Viewed
Curriculum For This Course
21 Lectures
03:57:05
+
Web Analytics 2015
10 Lectures 01:19:10

Understand Analytics
12:39

Learn what is working and what is not working on your site
08:39

Track the results of your marketing campaign
11:22

Describe your outcome & meet your goals
12:36

Examples on using analytics to draw conclusions on incoming traffic
09:35

Lagging and Leading Indicators: learn what will happen next
08:13

How Organizations are using analytics to make more money
05:26

Summary and Resources
05:30

+
Intro to Web Analytics
3 Lectures 14:07

Your analytics goal
06:23

Choose your software
03:42
+
Key Metrics & Business Goals
5 Lectures 48:11

Choose your KPIs
04:28

Create conversion funnel
10:36

Develop solutions
12:10

Social media analytics
14:14
+
Establish ROI
3 Lectures 21:37
Establishing ROI - part 1
08:12

Establishing ROI - part 2
07:48

Web Analytics Conclusions
05:37
About the Instructor
Oxford Learning Lab
4.3 Average rating
604 Reviews
16,809 Students
19 Courses
Professional Marketing Courses by Top Experts

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.