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Do you know how your web visitors arrive at your website? When they are on your site, do you understand what they do, which pages they click on and why they leave? All of this information, and more, is available to you via your web analytics. Unfortunately, for many organizations, web analytics is poorly understood and provides little in the way of tangible benefits. This Web Analytics Training Course will give you an overview of the key ideas and web analytics processes. This is knowledge that you can use to improve the ROI of your web marketing. You'll see how to can use web analytics to encourage more visitors to flow through your web pages and convert them into inquiries, leads and sales. You'll be shown how to the science, tools and technologies of web analytics come together to give you a rich picture of visitor characteristics and behavior. You'll also be taught why it's important to choose your Key Performance Indicators (KPIs) and how you can use these to improve. If you're already using a web analytics package but would like to get more out of it, then this is the Web Analytics Training course for you.
Take this Web Analytics Training Course now increase conversion.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Web Analytics 2015|
Learn what is working and what is not working on your site
Track the results of your marketing campaign
Describe your outcome & meet your goals
Examples on using analytics to draw conclusions on incoming traffic
Lagging and Leading Indicators: learn what will happen next
How Organizations are using analytics to make more money
Summary and Resources
|Section 2: Intro to Web Analytics|
Intro to Web AnalyticsPreview
Your analytics goal
Choose your software
|Section 3: Key Metrics & Business Goals|
The key metricsPreview
Choose your KPIs
Create conversion funnel
Social media analytics
|Section 4: Establish ROI|
Establishing ROI - part 1
Establishing ROI - part 2
Web Analytics Conclusions
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick , Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into byte-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.