How to Invest in Valuable Art Like a Pro

Learn the secrets of the international art market and how you can profit from investing in your passion.
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  • Lectures 25
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Learn the structure, functioning and principles of one of the most complex and unregulated investment markets so that you can make profitable investments buying and selling Art!

This course will teach you how to make a profitable investment in Art

  1. Art's Investment Appeal
  2. Art Market Secrets, Functioning and Overview
  3. The Most Profitable Factors affecting Art's Value
  4. How Art Diversifies Your Portfolio

How You can Make Money from the Most Attractive Alternative Asset Class

Traditional investment assets have been shown to be very susceptible to market crashes over the past 100 years. Furthermore, risk premium for equity is at historically high levels and fixed Income markets are relatively unattractive due to very low interest rates. Art can be the perfect passion investment for individuals looking to invest for a long-term and what an incredible piece of irreplaceable beauty hanging on their walls.

Content and Overview

Firstly, you will learn why Art is a good investment and how the Art market functions. From there, you will learn the key factors that maximise your profit when investing in art. The course will also explain how you can invest in different types of art that have different risk/return composures. Lastly, you will learn how art can have a significantly positive impact on a traditional portfolio by increasing return and decreasing risk.

WARNING: As with any investment you may sustain losses from investing in Art. This course is not liable for any profit or loss any party may incur.

What are the requirements?

  • A basic understanding of economics and financial markets will help.

What am I going to get from this course?

  • Understand the secrets and complexities of art market
  • Make more money by diversifying their portfolios with art investments
  • Help you choose the right piece of art to buy

Who is the target audience?

  • This course is for anyone who wants to buy art and profit from it.
  • This course is for anyone who wants to understand how artwork can make them money.
  • This course is for investors looking to diversify their portfolio. Specifically those that want to decrease risk and increase return

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Why Invest in Art?

An introduction to the Profit from Passion Course, it's aims and its curriculum.


This lecture explains how traditional investments are becoming less attractive to investors.


This lecture explains how the art has become an attractive investment prospect.


This lecture explains how the economic prosperity of High Net Worth Individuals is driving global demand for art.


This lecture explains how a wide range of individuals, with different portfolio sizes, can invest in art.

Section 2: An Overview of the Art Market

This lecture breaks down the tree-tier sturcture of the art market into it's components: the artists, dealers and auctioneers.


This lecture describes the factors that cause demand in the art market.


This lecture breaks down the supply factors in the market.

Section 3: Art Market Participants

This lecture describes the role that institutions, museums and companies play within the art market.


This lecture explains the role that Dealers play within the art market.


This lecture explains the role of private collectors within the art market.

Section 4: The Auction

This lecture describes the pre-auction process of selling or buying a piece of work on the tertiary market.


This lecture unpakcs the dynamics of the auction and how they can be used to determine value.

Section 5: Fundamentals of Art Valuation and Investment

This lecture explains how reputation and fame impact the valuation of art work.


This lecture explains what factors can impact the value of an artwork at auction.


This lecture explains what characteristic's of an artwork can impact value.


This lecture explains how 'anchoring' effects can determine an artwork's valuation.

Section 6: Investment Strategies

This lecture sums up all the art valuation factors into a single model.


This lecture explains potential art investment strategies for total portfolios of less than $100k


This lecture explains potential art investment strategies for total portfolios of less than $1M.


This lecture explains potential art investment strategies for total portfolios of more than $1M.

Section 7: Risks and Costs of Art Investment

This lecture explains how transaction costs need to be factored into any art investment equation.


This lecture explains how insurance and fraud are important factors to consider when making an art investment.


This lecture explains how liquidity risk is an important factor to be aware of before making an art investment.

Section 8: Further Resources
1 page

This free e-book explains 3 bonus strategies that could find you the next Picasso.

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Instructor Biography

Bennett Couper, Artist, Filmmaker, Educator

Bennett is an artist, filmmaker and educator. He developed his love for the arts at a young age, but also was deeply interested in the world of economics and finance. It was only at University where his interests began to overlap. Bennett's Economics thesis was awarded the top mark art the University of Durham. Furthermore, his research has been used by the Chinese Sovereign Investment fund, strengthening their portfolio and reducing overall market risk.

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