How to Invest in Valuable Art Like a Pro
3.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
463 students enrolled
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How to Invest in Valuable Art Like a Pro

Learn the secrets of the international art market and how you can profit from investing in your passion.
3.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
463 students enrolled
Created by Bennett Couper
Last updated 5/2015
English
Current price: $10 Original price: $30 Discount: 67% off
20 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand the secrets and complexities of art market
Make more money by diversifying their portfolios with art investments
Help you choose the right piece of art to buy
View Curriculum
Requirements
  • A basic understanding of economics and financial markets will help.
Description

Learn the structure, functioning and principles of one of the most complex and unregulated investment markets so that you can make profitable investments buying and selling Art!

This course will teach you how to make a profitable investment in Art

  1. Art's Investment Appeal
  2. Art Market Secrets, Functioning and Overview
  3. The Most Profitable Factors affecting Art's Value
  4. How Art Diversifies Your Portfolio

How You can Make Money from the Most Attractive Alternative Asset Class

Traditional investment assets have been shown to be very susceptible to market crashes over the past 100 years. Furthermore, risk premium for equity is at historically high levels and fixed Income markets are relatively unattractive due to very low interest rates. Art can be the perfect passion investment for individuals looking to invest for a long-term and what an incredible piece of irreplaceable beauty hanging on their walls.

Content and Overview

Firstly, you will learn why Art is a good investment and how the Art market functions. From there, you will learn the key factors that maximise your profit when investing in art. The course will also explain how you can invest in different types of art that have different risk/return composures. Lastly, you will learn how art can have a significantly positive impact on a traditional portfolio by increasing return and decreasing risk.

WARNING: As with any investment you may sustain losses from investing in Art. This course is not liable for any profit or loss any party may incur.

Who is the target audience?
  • This course is for anyone who wants to buy art and profit from it.
  • This course is for anyone who wants to understand how artwork can make them money.
  • This course is for investors looking to diversify their portfolio. Specifically those that want to decrease risk and increase return
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Curriculum For This Course
Expand All 25 Lectures Collapse All 25 Lectures 01:15:24
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Why Invest in Art?
5 Lectures 14:33

An introduction to the Profit from Passion Course, it's aims and its curriculum.

Preview 01:55

This lecture explains how traditional investments are becoming less attractive to investors.

Preview 01:59

This lecture explains how the art has become an attractive investment prospect.

Preview 03:40

This lecture explains how the economic prosperity of High Net Worth Individuals is driving global demand for art.

Preview 02:20

This lecture explains how a wide range of individuals, with different portfolio sizes, can invest in art.

Preview 04:39
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An Overview of the Art Market
3 Lectures 10:17

This lecture breaks down the tree-tier sturcture of the art market into it's components: the artists, dealers and auctioneers.

An Introduction to the three-tier structure
04:39

This lecture describes the factors that cause demand in the art market.

Introduction to Demand Factors in the Art Market
03:29

This lecture breaks down the supply factors in the market.

Introduction to Supply Factors in the Art Market
02:09
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Art Market Participants
3 Lectures 11:46

This lecture describes the role that institutions, museums and companies play within the art market.

The Institutions
02:02

This lecture explains the role that Dealers play within the art market.

The Dealers
07:04

This lecture explains the role of private collectors within the art market.

The Collectors
02:40
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The Auction
2 Lectures 07:27

This lecture describes the pre-auction process of selling or buying a piece of work on the tertiary market.

Pre-Auction
03:01

This lecture unpakcs the dynamics of the auction and how they can be used to determine value.

Bidding
04:26
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Fundamentals of Art Valuation and Investment
4 Lectures 07:59

This lecture explains how reputation and fame impact the valuation of art work.

Repute-based valuation
02:22

This lecture explains what factors can impact the value of an artwork at auction.

Auction-based Valuation Factors
02:20

This lecture explains what characteristic's of an artwork can impact value.

Characteristic-based Valuation Factors
02:08

This lecture explains how 'anchoring' effects can determine an artwork's valuation.

Anchoring-based valuation
01:09
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Investment Strategies
4 Lectures 16:57

This lecture sums up all the art valuation factors into a single model.

The Ultimate Valuation Model
04:16

This lecture explains potential art investment strategies for total portfolios of less than $100k

Portfolio < USD $100k
05:17

This lecture explains potential art investment strategies for total portfolios of less than $1M.

Portfolio < USD $1M
04:27

This lecture explains potential art investment strategies for total portfolios of more than $1M.

Portfolio > USD £1M
02:57
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Risks and Costs of Art Investment
3 Lectures 05:25

This lecture explains how transaction costs need to be factored into any art investment equation.

Transaction Costs
01:20

This lecture explains how insurance and fraud are important factors to consider when making an art investment.

Insurance and Fraud
02:26

This lecture explains how liquidity risk is an important factor to be aware of before making an art investment.

Liquidity
01:39
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Further Resources
1 Lecture 00:00

This free e-book explains 3 bonus strategies that could find you the next Picasso.

Free Ebook with 3 More Investment Strategies
1 page
About the Instructor
Bennett Couper
3.3 Average rating
4 Reviews
463 Students
1 Course
Artist, Filmmaker, Educator

Bennett is an artist, filmmaker and educator. He developed his love for the arts at a young age, but also was deeply interested in the world of economics and finance. It was only at University where his interests began to overlap. Bennett's Economics thesis was awarded the top mark art the University of Durham. Furthermore, his research has been used by the Chinese Sovereign Investment fund, strengthening their portfolio and reducing overall market risk.