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Professional Self-Publishing

How to self-publish a professional book without the help of traditional publishers.
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9 students enrolled
Created by Phil Simon
Published 2/2012
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  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
To understand the different options available to potential authors.
View Curriculum
  • None.

New!!! Everyone who takes the “Professional Self-Publishing: How to Self Publish a Book” course will receive a complimentary 30-minute book consultation approximately 30 days after it has been completed. This call will be recorded over the phone or Skype and made available to you for future reference. You'll be able to pick his brain about different topics.

Something like 60 percent of all adult Americans "have a book in them." And very few things feel better than holding your own book in your hand. Yet, traditional publishers are increasingly choosy about the authors with whom they work. At the same time, a dramatic increase in the number and quality of tools available to would-be authors has caused even many established authors to eschew traditional publishers and do things by themselves--often for much higher royalties. But you don't want your book to look, well, amateurish.

What to do?

In this ten-part “How to Professionally Self-Publish a Book" course, six-time author, speaker, and publisher Phil Simon lets you in on secrets on how to professionally publish your own book. He addresses each step in the publishing process, offering his first-hand input and insider advice. He comments on subsidy presses that claim to have authors' interests at heart and explains the different options available to you.

Phil has been down this road more than a few times. After doing two books with traditional publishers, he started Motion Publishing to produce his next two books--and publish another for a client. (He then returned to traditional publishing for his fifth and sixth books.)

In short, he knows where the bodies are buried. Learn valuable tips and avoid critical mistakes that can cost you a great deal of time, money, and peace of mind.

About the Instructor

Phil Simon is a frequent keynote speaker and recognized technology authority. He is the award-winning author of six management books, most recently The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions. He consults organizations on matters related to strategy, data, and technology. His contributions have been featured on The Harvard Business Review, CNN, Wired, NBC, CNBC, Inc. Magazine, BusinessWeek, The Huffington Post, Fast Company, The New York Times, ReadWriteWeb, and many other sites.
Who is the target audience?
  • Those new to publishing--and those who only have experience with traditional publishing.
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 01:02:26
2 Lectures 03:24
Here is an outline of the ten-part course: Table of Contents (this is really lecture zero) Introduction and general background Attracting Attention to Your Book: Cover, Title, and Subtitle Selecting a Publishing Method Editing and Proofreading Administrivia Finding the Right Partners Using the Right…
Preview 00:18

In Part 1, Phil provides an overview of the course and the publishing process. He addresses cost and timeline.

Preview 03:06
3 Lectures 17:38

So, you want to publish a high quality book? In this lecture, I discuss some of the options available to you--and some of the challenges associated with each option. You can try to go the traditional route, work with a subsidy press, or start your own publishing company. With the last two options, you incur more risk but retain all rights and can reap much greater rewards.

Preview 06:23

These days, people have incredibly short attention spans. If they can't "get" your book in a few seconds, they probably won't even consider buying it. In this lecture, I discuss the importance of titles, subtitles, and covers. I talk about the limitations of the DIY mentality--and why using professionals is essential.

Attracting Attention Through Your Cover, Title, and Subtitle

In this video, I discuss the legalities and logistics of self-publishing. I talk about registering with the Library of Congress, obtaining ISBNs, and a few copyright issues. Make sure that you're covered as you make your work available to the general public.

The Publishing Process
5 Lectures 28:43

In this video, I debunk some of the myths around two key elements of the publishing process: editing and proofreading. It's silly to do your own work here but be aware of charlatans who claim expertise for $10/hour. You get what you pay for, especially with subsidy presses.

Editing and Proofreading

No man is an island.

That phrase is as true today as it was when it was written. In this video, I cover:

1.    Distribution Partners: Lightning Source, BookBaby, and others
2.    How do I get my book into book stores? (short answer: it's not easy)
3.    Catalogs

Finding the Right Partners

People who don't use the tools given to them only injure themselves.
--Debra Wilson

In this video, I explain several key programs necessary to successful and professional self-publishing.

1. Design: Adobe InDesign or Quark

2. Indexing: Professional programs vs. Tagging

Using the Right Tools

In this video, I cover:

  • Indexing
  • Front Matter
  • Book Length
  • Footnotes
  • Pricing

In this video, I discuss the logistics behind author review. I provide tips for how to minimize delays at this point in the process, ensuring that you meet your time- and cost-related goals.

Author Review and Galleys
Next Steps
2 Lectures 12:14

In this final video, I provide a few book-selling tips and tricks, including how to cheaply and quickly gift books via Kindle. I also discuss tips for getting the word out, although there's no secret sauce. It's a great deal of hard work. The writing was the easy part! Learn how to get your book noticed with some quick tips that have worked for me.

Wrapping Up and Next Steps

In this video, I explain the costs and benefits of book trailers and websites. I debunk a few myths and show how, for a reasonable amount of money, you can add to the overall aesthetic of your book with professional-grade content.

Bonus Video: Book Trailers and Websites
About the Instructor
3.3 Average rating
3 Reviews
19 Students
2 Courses
Professor, speaker, author, and management expert

Phil Simon is a frequent keynote speaker and recognized technology authority. He is the award-winning author of seven management books, most recently Message Not Received: Why Business Communication Is Broken and How to Fix It. He consults organizations on matters related to communications, strategy, data, and technology. His contributions have been featured on The Harvard Business Review, The New York Times, Fox News, and many other sites. In the fall of 2016, he joined the faculty at Arizona State University’s W. P. Carey School of Business.

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