Advanced Prospecting and Lead Generation Using Linkedin
4.3 (7 ratings)
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Advanced Prospecting and Lead Generation Using Linkedin

Learn how to have a consistent pipeline of potential customers using a systematic process to get targeted leads
4.3 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
38 students enrolled
Created by Gilbert Mizrahi
Last updated 4/2017
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How to generate a consistent flow of leads, sales appointments, and clients using an integrated approach with LinkedIn, Email and other tools.
  • How to use an advanced, yet simple to implement process for generating all the prospects and leads that you need using the most productive tools and strategies available in the business world today.
  • How to develop lasting relationships with your highest value prospects through a proven outreach process
  • How to position yourself (and your company) for success
  • How to write the perfect email sequences that get results
View Curriculum
Requirements
  • In order to take advantage of this course, you have to have a LinkedIn account and a Gmail, Google Inbox or MS Outlook (preferably Gmail). You do NOT need a Premium or Sales Navigator LinkedIn account to implement the strategies taught in the course. Some of the additional features are nice to have, but are not necessary.
Description

Do you suffer from a lack of consistent leads that keeps you from scaling your business?

You are not alone!

Prospecting is hard and salespeople and others in charge of selling B2B products or services probably don't have either the knowledge and/or the time to experiment with different potential approaches, methodologies, and tools to get better results. 

This course is NOT about how to use LinkedIn. This course is about how juicing LinkedIn to identify the right prospects for your business, how to get in contact with them, how to develop a professional relationship and how to convert those leads into clients.

Many marketers and sellers spend time trying to sell to prospects from the get go. However, people are tired of being sold. Hence, they ignore or delete those messages as soon as they get them. With this course you will learn to build rapport and trust from your prospects and prepare them to be in the right mindset to buy from you.

Get a real competitive advantage for your business. 

Learn how develop and execute a complete and proper marketing plan for your B2B. Isn't it time you get huge results from your business? 

Implementing what you will learn in this course will allow you to:

  • Establish yourself as THE EXPERT in your field
  • Identify potential prospects and leads for your business
  • Network with targeted decision makers that can boost your revenues
  • Build a repeatable marketing process that generates consistent leads and business
  • Increase sales

With this course you will learn:

  • How to identify your mission (if it is not yet fully clear). This will help you identify and dominate your niche, so you can be perceived as an expert.
  • How to develop your ideal prospect(s) persona. This will allow to be super focus when searching LinkedIn for the perfect prospects. Furthermore, this will allow you to understand the needs, wants  and motivations of your prospects. This, in turn, will help you develop the right, personalized messages for your audience.
  • How to build your database of thousands of  highly targeted prospects. 
  • How to find your prospects emails, even if you are not connected with your prospects (on LinkedIn). You will learn different techniques, including manual/semi-automated ones as  well as advanced techniques using chrome extensions, gmail extensions and apps.
  • How to verify the emails to reduce or eliminate bounces and why this is important.
  • How to write email sequences that your prospects want to read. This follows the social giving strategy.
  • How to write copy and message scripts that will make your prospects interested in what you have to offer and to move them to book appointments with you. You will learn different methodologies including the pattern interrupt, 
  • How to use the right tools to create drip campaigns with personalized messages. The drip campaigns allow you to create sophisticated rules to define when to send the next message on a sequence, or when to cancel the next messages when a prospect takes certain actions and more.
  • How to track your progress and manage all the leads generated.

30-day money back guarantee

You have a 30-day money back guarantee if you aren't 100% satisfied with our work. 

Enroll now and start creating the future you want. You know the drill: No prospects - No sales - No business. 

It's time to change that. Now you have the opportunity to get targeted leads and prospects investing only a few minutes every day working with a proven system that will create a continuous flow of potential customers.

Who is the target audience?
  • This course is for sales and marketing people working for B2B companies looking for strategies and tactics to systematically get prospects and quality leads
  • This course is for consultants and freelancers looking for ways to get more clients. This includes, software developers boutiques, marketing agencies, graphic designers, IP lawyers, etc. looking for commercial customers.
Compare to Other LinkedIn Courses
Curriculum For This Course
19 Lectures
02:45:12
+
Welcome and course introduction
2 Lectures 06:22

In this lesson I show how you can calculate the ROI (Return of Investment) from your lead generation efforts. In the resources for this lesson you will find a link to the Lead calculator, so you can plug your own data to estimate your ROI depending in your business own situation.

Preview 02:50
+
Introduction
2 Lectures 22:52

In this lesson, I describe the organic lead generation process as well as the accelerated one. These processes are discussed further during the course.

Preview 11:46
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Positioning for success
2 Lectures 23:44

Does you business has a clear mission? In this lesson I cover why that is key for your success and the first step to position your company for success.

Why, how, what
07:04

In this lesson, you will find the proper way to optimize your profile for prospecting and lead generation.

Optimizing your profile
16:40
+
Build connections
4 Lectures 20:52

In order to be able to search and target you ideal customer, you need to make sure you understand what are the characteristics of your target audience. In this lesson, then, I cover how to define your user persona(s).

In the downloadable image (in the resources for this lecture) you will find a list of of elements you could consider to build those user persona(s).

Understanding your audience
09:46

Search target audience
04:05

Invite others to connect
04:26

Get emails of contacts
02:35
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Creative ways to use cold emailing
4 Lectures 45:49
Introduction
13:39

Email sequences - The subject line formula
09:26

Pattern interrupt technique
17:09

The outreach process
05:35
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Targeting prospects you are not connected with
4 Lectures 39:25
Finding emails of people you are not connected with - part I
10:17

Finding emails of people you are not connected with - part II
10:57

Finding emails of people you are not connected with - part III
15:22

Verifying the emails
02:49
+
Cold emailing: Tools
1 Lecture 06:08
Tool 1
06:08
About the Instructor
Gilbert Mizrahi
4.3 Average rating
34 Reviews
351 Students
2 Courses
Entrepreneur, growth marketer and technologist

Hi there. My name is Gilbert Mizrahi. My business cards have said such things as CEO, Business Strategy and Product Development Consultant, Senior Research Engineer, Senior Technologist, President and VP of Strategic Planning and Marketing among others.

The thing is, I am hardly defined by such titles. I am an entrepreneur, a strategist, a growth hacker, a technical geek, an inventor, a blogger, a very analytical guy and a few other things. 

In the last couple of years, I have been doing growth hacking consulting, combining my knowledge in marketing, technology and data analytics. Besides growth hacking, I have helped large and small enterprises defining their businesses and go to market strategies, and identifying their focus areas, MVP's (Minimum Viable Products) and road-maps.

My formal education is in operations research (MS from Stanford University). I started (founded or co-founded) five companies in digital cartography, computer graphics, commercial printing, eCommerce, and growth marketing agency. 

Many years ago I was a university instructor. I taught statistics for business and operations research at Universidad de Los Andes and Universidad Javeriana (Colombia) for 5+ years.