Professional Copywriting Training

A step-by-step bootcamp for mastering the profitable art of writing persuasive copywriting to drive sales.
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  • Lectures 25
  • Contents Video: 6 hours
    Other: 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2013 English

Course Description

“Discover How To Hit Your Sales By Following The Simple And Proven Step-By-Step Professional Hitting Copywriting Methods To Creating Hypnotic Sales Copy That Turns Visitors Into Eager To Buy Paying Customers!”

Tired Of Losing Money On Advertising Because Your Sales Letter Won’t Covert The Visitors To Your Website Into Paying Customers?
Then… This professional Copywriting course is designed for aspiring copywriters or webmasters who want to learn the art of persuasive Follow the easy copywriting methods and techniques outlined in this brand new, straight to the point, and your visitors will go from suspicious readers to trusting, eager to buy customers at the blink of an eye…


Extreme Importance & Power of good sales copy!

Let’s say you have a $97 product and a decent sales letter up on your website that converts visitors to buyers at 1%.

Let’s also say that you drive 3000 unique visits to your website a month, so at 1% you would be making $2910 (minus advertising costs and expenses).

That’s not bad! But after a while you get bored with that number and decide you want to double your income. Now there’s three ways you can do that:

You can double the price of your product from $97 to $194 (this will probably kill your 1% conversion and your overall profits would drop)

You could try driving double the traffic to your website and see what happens (this is not always easy, as traffic does not come on demand – it can also be a costly choice)

Or, you could work on improving your sales copy and increase your conversion rate to 2% (if you have a good product this is a very possible) Just imagine what you could do with the cash from more sales! Think of how great it will feel when the family wants to go out to eat and you don’t have to tell them that going out to eat is not in the budget!

That is how powerful good sales copy is.

Just by tweaking and improving your sales letter you can go from:



3000 visitors a month with a $97 product converting at 1% for a total of $2910 in sales to:


3000 visitors a month with a $97 product converting at 2% for a total of $5820 in sales!




"With Over 5-Hours of Video Training"



Here’s Just A Small Example Of What You’ll Learn In The “Professional Copywriter’s “ Course:


1. How to use persuasion methods in your sales message to get what you want when you want it!


2.The Basic elements of the sales letter and why it is important to follow them (once you get these fundamentals into your head, writing sales letters will become easier and easier)


3.The basic parts of a standard sales letter explained. Everything from the headline to the P.S. (Post Script)

4. How to create attention grabbing headlines that grab your readers by their throat and lead them into your offer (the headline is considered by many to be the most important part of the sales letter)
And so much more…

This is going to be a refreshing change. That’s because The Professional Copywriters Course will give you a paint-by-numbers blueprint to follow to writing high converting Sales Copy that draws your customers from your killer headline to your persuasive call to action that will have your visitor depositing money directly into your bank account.

What are the requirements?

  • None

What am I going to get from this course?

  • Learn how to Write a Brand New Sales Copy that Converts
  • Learn What You Need to Do to Improve Your Existing Salesletter
  • Learn the Oldest Marketing Formula "AIDA"
  • Learn the fundamentals every copywriting should know
  • Learn about The Powerful Step-By-Step Process Of Constructing Your Sales Page For Maximum Conversion
  • Learn the skills to simply get others to agree with our opinions and come over to your side.
  • Learn about the BEST-KEPT weapon of every top copywriter or online marketer has got to be their swipe file.

What is the target audience?

  • Anyone
  • Wanting a Career
  • Wanting a Change of Career
  • Wanting to Earn Money Online by Being a Freelance Copywriter
  • Wanting to Improve your Sales Conversion

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

18:00

Learn on how to Double or Triple conversions with your existing sales letter or write a brand new killer one that takes your visitor from suspicious reader, and turns them into a trusting, eager to buy customer at the blink of an eye!



Section 1: The Fundamentals of Copywriting
18:21
If you want your sales letter to have an impact on your readers, it must first get their attention and cause them to want to read further. Your reader will be interested only in knowing "What's in it for me?" "Why should I invest my time in reading on?” .
Learn the fundamentals every copywriting should know and about the "A.I.D.A" Marketing’s oldest formula :
A- Attention
I-  Interest
D- Desire
A-  Action
18:04
Want to really know what the objectives are.  Walk a mile in the shoes of your prospective buyer. This way you will know what reservations or objections he/she may have
18:20

Create Hope

A sales letter, to be effective, should create hope. People today are always hard-pressed for time. Thus, they are all the time looking for products and services that will make their life convenient and comfortable.

Create a sense of urgency

To stimulate people to take action, you need to add incentives to the offer.

Section 1 Lecture Notes
39 pages
Section 2: Research and Targeting Your Message
17:25

Know Who You Are Writing Your Sales Copy For!

Research your prospective targeted audience & get into their mindset.Your sales letter need to have a feel of personalization
17:37

So who is the targeted audience for a copywriting course.Remember knowing your product and who it was created for is going to come into play.

17:44

After your audience knows exactly what the offer is and what they need to do to order, remind them not to wait and order now so they won’t miss out on anything.

Now you move right into Killing any objections they may still have.

By researching your audience you will find some of the objections they may already have towards your product, especially if it has any similarities to competitive products.

17:29

Start with Existing Clients , Blogs , News and Current Affairs

The first and often best place to start to find out more about your ideal target market, is with those you already have on your list.

Research and Targeting Lecture Notes
30 pages
Section 3: Sales Page Construction
17:57
Learn about The Powerful Step-By-Step Process Of Constructing Your Sales Page For Maximum Conversion
18:15
In this lecture, you will learn how to "Plot" your headlines and we will be going through a few cases to illustrate the different approach and concept.
18:02
In this section of your sales copy "The Trail" , you will basically describing to your visitors " where do you go from here? "
17:57
Your Guarantee  needs to help the sale.One of your biggest hurdles in writing effective sales copy is gaining the trust of your reader.  Your guarantee helps build that trust. Don’t just tuck it away in hopes they won’t see it and think about using it.  Let it shine like a lighthouse to a ship in the storm
Sales Page Construction Lecture Notes
41 pages
Section 4: The Power of Persuasion
21:02
Effectively Using Persuasion In Your Sales Message.  Learn the skills to simply get others to agree with our opinions and come over to your side.  Basically get what you want and when you want it.
21:18
Point out to them how because of this problem, they're stalled, irritated, worried, and unable to achieve their sincere needs. Then tell them how they can fall into trouble if they do not take any action against it. Show them how your product or service will help them overcome the problem. (Knowing your product and the benefits to the reader)
21:20
Easily create demand for your product or service through the use of scarcity & Urgency, which should be re-iterated periodically through your sales copy.
21:02

Getting the reader in a yes frame of mind early in your sales copy is vital to getting them to say “YES” when it comes to taking the desired action you are requesting them to take in the end.

Remember that small Leads To Large
The Power of Persuasion Lecture Notes
41 pages
Section 5: Swipe for Success
16:26

Learn about the BEST-KEPT weapon of every top copywriter or online marketer has got to be their swipe file.

Swipe files are a collection of the best ads, headlines, sub-headlines, bullet points, closings, call to actions, guarantees, emails, etc., and it is used for, "guided inspiration".

16:30

What To Save In Your Swipe File

Start collecting those sales letters that get you to take your credit card out of your pocket and buy.

Take note of everything that appealed to you!

What is it about the letter that appealed to your emotions?

What pain/problem were you looking to solve when you came across the particular copy

09:35

Thank you for joining this training

Do not copy your swipe copy word for word…  Study your swipe copy and look for the emotions and thought-process of the person who wrote that copy.

Integrate your swipe into your own copy smoothly.

Use your own voice.

Keep your USP going throughout your sales letter.

Get on your competitions email lists so you can receive their emails to study. You will find some very good sales copy is written specifically for email.

Swipe for Success Lecture Notes
17 pages
Section 6: Conclusion
Conclusion - The Mistakes You Should Avoid
07:06

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Instructor Biography

Earners Classroom, Internet Marketing and Traffic Academy

Earnersclasroom - specializes in creating high quality courses on Internet Marketing and Stock Market. We have a team of instructors who are experts in different fields like : Internet Marketing :Wordpress, SEO, Traffic,List building,Copywriting and Graphic Designs,Stock Market, FOrex, Options .Our latest coursework with over 170 videos with 38 hours of solid content designed to help any beginner to become a pro marketer equipped with all the skills of internet marketing

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