Professional Copywriting Training
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Professional Copywriting Training

A step-by-step bootcamp for mastering the profitable art of writing persuasive copywriting to drive sales.
4.0 (45 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
653 students enrolled
Created by Earners Classroom
Last updated 5/2013
English
Current price: $10 Original price: $120 Discount: 92% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to Write a Brand New Sales Copy that Converts
  • Learn What You Need to Do to Improve Your Existing Salesletter
  • Learn the Oldest Marketing Formula "AIDA"
  • Learn the fundamentals every copywriting should know
  • Learn about The Powerful Step-By-Step Process Of Constructing Your Sales Page For Maximum Conversion
  • Learn the skills to simply get others to agree with our opinions and come over to your side.
  • Learn about the BEST-KEPT weapon of every top copywriter or online marketer has got to be their swipe file.
View Curriculum
Requirements
  • None
Description

“Discover How To Hit Your Sales By Following The Simple And Proven Step-By-Step Professional Hitting Copywriting Methods To Creating Hypnotic Sales Copy That Turns Visitors Into Eager To Buy Paying Customers!”

Tired Of Losing Money On Advertising Because Your Sales Letter Won’t Covert The Visitors To Your Website Into Paying Customers?
Then… This professional Copywriting course is designed for aspiring copywriters or webmasters who want to learn the art of persuasive Follow the easy copywriting methods and techniques outlined in this brand new, straight to the point, and your visitors will go from suspicious readers to trusting, eager to buy customers at the blink of an eye…


Extreme Importance & Power of good sales copy!

Let’s say you have a $97 product and a decent sales letter up on your website that converts visitors to buyers at 1%.

Let’s also say that you drive 3000 unique visits to your website a month, so at 1% you would be making $2910 (minus advertising costs and expenses).

That’s not bad! But after a while you get bored with that number and decide you want to double your income. Now there’s three ways you can do that:

You can double the price of your product from $97 to $194 (this will probably kill your 1% conversion and your overall profits would drop)

You could try driving double the traffic to your website and see what happens (this is not always easy, as traffic does not come on demand – it can also be a costly choice)

Or, you could work on improving your sales copy and increase your conversion rate to 2% (if you have a good product this is a very possible) Just imagine what you could do with the cash from more sales! Think of how great it will feel when the family wants to go out to eat and you don’t have to tell them that going out to eat is not in the budget!

That is how powerful good sales copy is.

Just by tweaking and improving your sales letter you can go from:



3000 visitors a month with a $97 product converting at 1% for a total of $2910 in sales to:


3000 visitors a month with a $97 product converting at 2% for a total of $5820 in sales!




"With Over 5-Hours of Video Training"



Here’s Just A Small Example Of What You’ll Learn In The “Professional Copywriter’s “ Course:


1. How to use persuasion methods in your sales message to get what you want when you want it!


2.The Basic elements of the sales letter and why it is important to follow them (once you get these fundamentals into your head, writing sales letters will become easier and easier)


3.The basic parts of a standard sales letter explained. Everything from the headline to the P.S. (Post Script)

4. How to create attention grabbing headlines that grab your readers by their throat and lead them into your offer (the headline is considered by many to be the most important part of the sales letter)
And so much more…

This is going to be a refreshing change. That’s because The Professional Copywriters Course will give you a paint-by-numbers blueprint to follow to writing high converting Sales Copy that draws your customers from your killer headline to your persuasive call to action that will have your visitor depositing money directly into your bank account.

Who is the target audience?
  • Anyone
  • Wanting a Career
  • Wanting a Change of Career
  • Wanting to Earn Money Online by Being a Freelance Copywriter
  • Wanting to Improve your Sales Conversion
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 25 Lectures Collapse All 25 Lectures 08:37:30
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Introduction
1 Lecture 18:00

Learn on how to Double or Triple conversions with your existing sales letter or write a brand new killer one that takes your visitor from suspicious reader, and turns them into a trusting, eager to buy customer at the blink of an eye!



Preview 18:00
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The Fundamentals of Copywriting
4 Lectures 54:45
If you want your sales letter to have an impact on your readers, it must first get their attention and cause them to want to read further. Your reader will be interested only in knowing "What's in it for me?" "Why should I invest my time in reading on?” .
Learn the fundamentals every copywriting should know and about the "A.I.D.A" Marketing’s oldest formula :
A- Attention
I-  Interest
D- Desire
A-  Action
Preview 18:21

Want to really know what the objectives are.  Walk a mile in the shoes of your prospective buyer. This way you will know what reservations or objections he/she may have
Preview 18:04

Create Hope

A sales letter, to be effective, should create hope. People today are always hard-pressed for time. Thus, they are all the time looking for products and services that will make their life convenient and comfortable.

Create a sense of urgency

To stimulate people to take action, you need to add incentives to the offer.

Preview 18:20

Section 1 Lecture Notes
39 pages
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Research and Targeting Your Message
5 Lectures 01:10:15

Know Who You Are Writing Your Sales Copy For!

Research your prospective targeted audience & get into their mindset.Your sales letter need to have a feel of personalization
Know Who You Are Writing Your Sales Copy For!
17:25

So who is the targeted audience for a copywriting course.Remember knowing your product and who it was created for is going to come into play.

Know Your Target Audience
17:37

After your audience knows exactly what the offer is and what they need to do to order, remind them not to wait and order now so they won’t miss out on anything.

Now you move right into Killing any objections they may still have.

By researching your audience you will find some of the objections they may already have towards your product, especially if it has any similarities to competitive products.

Over-coming Objections
17:44

Start with Existing Clients , Blogs , News and Current Affairs

The first and often best place to start to find out more about your ideal target market, is with those you already have on your list.

Where to Research ?
17:29

Research and Targeting Lecture Notes
30 pages
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Sales Page Construction
5 Lectures 01:12:11
Learn about The Powerful Step-By-Step Process Of Constructing Your Sales Page For Maximum Conversion
Focusing on the Main Benefits in Your Headlines
17:57

In this lecture, you will learn how to "Plot" your headlines and we will be going through a few cases to illustrate the different approach and concept.
Headlines Strategies and Case Scenarios
18:15

In this section of your sales copy "The Trail" , you will basically describing to your visitors " where do you go from here? "
The Trail
18:02

Your Guarantee  needs to help the sale.One of your biggest hurdles in writing effective sales copy is gaining the trust of your reader.  Your guarantee helps build that trust. Don’t just tuck it away in hopes they won’t see it and think about using it.  Let it shine like a lighthouse to a ship in the storm
Adding a Guarantee to Seal the Deal
17:57

Sales Page Construction Lecture Notes
41 pages
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The Power of Persuasion
5 Lectures 01:24:42
Effectively Using Persuasion In Your Sales Message.  Learn the skills to simply get others to agree with our opinions and come over to your side.  Basically get what you want and when you want it.
Part 1 - The Power of Persuasion
21:02

Point out to them how because of this problem, they're stalled, irritated, worried, and unable to achieve their sincere needs. Then tell them how they can fall into trouble if they do not take any action against it. Show them how your product or service will help them overcome the problem. (Knowing your product and the benefits to the reader)
Focusing on the Pain or Problems of Your Readers
21:18

Easily create demand for your product or service through the use of scarcity & Urgency, which should be re-iterated periodically through your sales copy.
Scarcity and Urgency as The Call for Action
21:20

Getting the reader in a yes frame of mind early in your sales copy is vital to getting them to say “YES” when it comes to taking the desired action you are requesting them to take in the end.

Remember that small Leads To Large
Building a Yes Frame of Mind
21:02

The Power of Persuasion Lecture Notes
41 pages
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Swipe for Success
4 Lectures 42:31

Learn about the BEST-KEPT weapon of every top copywriter or online marketer has got to be their swipe file.

Swipe files are a collection of the best ads, headlines, sub-headlines, bullet points, closings, call to actions, guarantees, emails, etc., and it is used for, "guided inspiration".

Part 1 - SWIPE for Success
16:26

What To Save In Your Swipe File

Start collecting those sales letters that get you to take your credit card out of your pocket and buy.

Take note of everything that appealed to you!

What is it about the letter that appealed to your emotions?

What pain/problem were you looking to solve when you came across the particular copy

What To Save In Your Swipe File
16:30

Thank you for joining this training

Do not copy your swipe copy word for word…  Study your swipe copy and look for the emotions and thought-process of the person who wrote that copy.

Integrate your swipe into your own copy smoothly.

Use your own voice.

Keep your USP going throughout your sales letter.

Get on your competitions email lists so you can receive their emails to study. You will find some very good sales copy is written specifically for email.

Concluding - Swipe For Success
09:35

Swipe for Success Lecture Notes
17 pages
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Conclusion
1 Lecture 07:06
Conclusion - The Mistakes You Should Avoid
07:06
About the Instructor
Earners Classroom
4.1 Average rating
365 Reviews
33,996 Students
25 Courses
Internet Marketing and Traffic Academy

Earnersclasroom - specializes in creating high quality courses on Internet Marketing and Stock Market. We have a team of instructors who are experts in different fields like : Internet Marketing :Wordpress, SEO, Traffic,List building,Copywriting and Graphic Designs,Stock Market, FOrex, Options .Our latest coursework with over 170 videos with 38 hours of solid content designed to help any beginner to become a pro marketer equipped with all the skills of internet marketing