Learn to be a Professional Blog Writer - No Degree Required

Effective blog writing requires no degree. Your passion for writing and your commitment to quality is all you need.
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  • Lectures 34
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

A complete blog writing course to help you Create, Connect, Share, and Inspire with quality blog and web content.

This online blog writing course is exactly what I needed 12 years ago. My success in blogging was made possible by the months and years of learning, attempting, tweaking, tinkering and trying every option possible. I guess you could say it was mostly trial and error.

When I decided to give freelance blog writing and web design a shot, I wasn't quite sure what areas of freelancing should get the most of my attention. Once I learned to get the focus off me, things started to progress smoothly.

This course is based on the cardinal rule of blogging:

"Successful blog writing requires that you write on schedule and that you always place your readers' interests above your own. "

This blogging course was designed to help you avoid the mistakes I made and bypass the many hours of research. That way, when you make a mistake, it will be a new one of your own.

This course will give you a completely new perspective on what it takes to fill a blog with high-quality original content. If you've been waiting to start blogging, but think you have to have some type of writing degree, it's time to get moving! There is really no degree required.

Anyone can start a blog, but only after mastering the building blocks for effective blog writing, can blogging be successful. Business blogging is about telling stories that inform, educate, or entertain a target audience. Content marketing is much more that just broadcasting information.

Quality web content writing is certainly not rocket science, but without the right amount of time, patience, and commitment, your blog or website may never get off the ground.

What are the requirements?

  • Writing quality blog posts requires a lot of time, patience, and commitment. This course does too!

What am I going to get from this course?

  • Define quality blog content
  • Understand effective blog article structure
  • Create evergreen blog content
  • Develop new blog post ideas
  • Optimize blog articles for search
  • Edit blog posts
  • Deal with writer frustrations
  • Share blog posts in social media
  • Learn blogging mistakes
  • Write high-quality original blog content

Who is the target audience?

  • This blogging course is designed for all blog writers who want to develop a unique writing voice.
  • The coures is for those writers who want to learn the best way to develop new blog topic ideas.
  • This course teaches you how to put more emphasis on the editing process.
  • This blogging course is for all serious writers who want to take advantage of proven blog writing techniques.
  • This blogging course helps make dealing with writer frustratons much easier.
  • This course is designed to help beginning blog writers be successful and to help professional blog writers hone their skills.
  • This blog writing course has something for every writer who wants to write better blog content!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Let's test your blog writing knowledge
How much do you already know?
16 questions
Section 2: Introduction

Welcome to the course! If you will absorb the material presented here, you can't help but become a better blog writer. If you have suggestions as to how I can make this course more interesting and better, please let me know. Thanks for coming!

1 page

This is basically the same information you watched in the video in Lecture #1.

Section 3: Blogging Overview

Whether you want to share a passion, educate others, or establish yourself as an expert in your field, blogging is the way to do it.


The most seasoned writers sometime need a new approach. What better way to get a fresh burst of objectivity than to look through the eyes of a new writer?

8 pages

This is a .pdf presentation of the video you watched in Lecture #3.

5 pages

The ability to write words on the page is only a basic requirement for a blog writer. There are other important qualities you must acquire or hone to accomplish your goals as a writer.

1 page

In order to be a successful blog writer, you must start tackling blogging more intentionally. These fun exercises will allow you to test your creative side.

Section 4: Key elements of an effective blog article
6 pages

Blog writing that focuses on the audience has always been important, but it has become the most critical aspect of blog and website marketing.

Consumers are re-defining the quality in blog content, so we must understand what they expect.
3 pages

This is basically the same material you covered in Lecture #8, only in a .pdf presentation format.


This is basically the same information presented in Lecture #7, only in video format.


Quality effective blog articles will typically consist of five separate elements which must come together to form a complete original informative article.

5 pages

It is very important to remember - the length of a quality blog post is determined by the writer.

2 pages

Sometimes your mind can get so cluttered that you can't seem to get your blog writing juices flowing. Here are a couple of blog writing exercises to help clear your mind.

Section 5: Blog Writing Overview Exam
Blog Writing Overview Quiz
15 questions
Section 6: Writing killer blog posts

Creating great blog content takes planning, patience and commitment. If your blog content writing has become a chore to you, you may need help.

7 pages

It is important to understand that evergreen content is not necessarily timeless; it is content that can be sustained to remain fresh and current.

8 pages

Some of us have more new blog topic ideas than we know what to do with, and others seem to be scratching around the bottom of the barrel for a useful, interesting, and engaging blog article. With a little imagination and creativity, new blog topic ideas should be no problem.

9 pages

Sometimes it's difficult to come up with a new blog topic idea when other bloggers have written on the same topic. There's certainly nothing wrong with sharing other ideas, as long as you don't just blatantly copy someone else's work. This exercise will help you take an existing blog article and, by putting your own unique angle on it, make it fresh and new again.

Section 7: Knowing the basics of Search Engine Optimization (SEO)
It doesn't really matter how good your blog post is if people and search engines can't find and understand it. Just a little bit of on-page SEO goes a long way!
13 pages

This is basically the same info you watched in the video in Lecture #17, only this is a .pdf presentation.

Section 8: Good blog writers must be good editors
4 pages

In blog writing the ability to thoroughly edit blog posts is as important as writing abilities. Developing your own editorial skills can help you become a better writer.

Section 9: Blogging frustrations
5 pages

Life can be frustrating for everyone, at times. A writer's life is no different. To be successful,
you have to learn to tough it out and deal with the inconveniences.

Section 10: Blogging for business

Individual blog writers and small businesses can enjoy the same benefits of blogging that large corporations do. The purpose is to share current information about specific topics with a target audience.


This lecture provides the same info as Lecture #17, only in video format.


As a small business owner, an informative blog puts you in a unique position to create a more valuable customer experience.

Section 11: Blog writing and social media

A well designed blog can establish an open line of communication, establish credibility, increase search traffic, and build great communities just like any social media.

6 pages

The more attention you can draw to your blog by connecting with others, the greater chances you have of being noticed by search engines.

2 pages

Improving your visibility in primary search engines takes exposure, time, patience and a high quality blog.

Section 12: Blogs and content marketing
3 pages

Successful blog writers understand how to deliver blog content in a way that people hear them, understand them, and respond to them.

2 pages

Branded blog content must focus on your brand's creativity and make every effort to show your brand's true personality.

Section 13: Let's wrap it up!

This lecture contains basically the same information as in Lecture #23, only in video format.


Common blog writing mistakes can be avoided with the right amount of time, patience, and commitment to writing quality blog content.


Blog writing does take time to come up with a topic, craft the article, edit the article, and share it in social media. Is all the time and effort really worth it?

Section 14: Final Exam
Final Exam
15 questions
Section 15: BONUS: 18 Blog Writing Tips to Make the Next Blog Post the Best You've Written
18 highly effective blog writing tips
9 pages

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Instructor Biography

Ken Bradford, Business Website Design | Blog Writer | Social Media

As a blog writer, I enjoy helping businesses communicate, connect, and engage their target audience. My writing journey began when I wrote training manuals for the U. S. Air Force.

In 2001, I was instrumental in forming an independent insurance agency and served as marketing manager for the company. Business blogging is about telling stories that inform, educate, or entertain a target audience.

I feel that my marketing expertise, writing skills, and commitment to quality service make me an excellent course instructor at Udemy.

I hope you enjoy my courses and I ask that you let me know about ways you think I can make them better.

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