Product Management 101
4.0 (947 ratings)
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Product Management 101

Learn to be an excellent product manager - from market intelligence and strategy to new product development.
4.0 (947 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
25,811 students enrolled
Created by Todd Birzer
Last updated 9/2015
English
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Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course, product managers will have learned approaches for market, customer and competitive analysis, strategy development, roadmapping, new product development and launch.
View Curriculum
Requirements
  • Product management experience is helpful, although not required.
Description

Product Management 101 is an overview of the work of product management - from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service.

Who is the target audience?
  • Product managers with 0-5 years of experience
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Curriculum For This Course
9 Lectures
01:46:48
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Introduction
1 Lecture 10:33

In this lecture, we'll look at the purpose of product management, and step through the full scope of a product manager's work across four areas - market intelligence, strategy, new product development and lifecycle management. We'll also review the structure and goals of the course.

Preview 10:33

Strategic role of product management
1 question
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Market Intelligence
3 Lectures 42:28

In this lecture, we'll look at the importance of market analysis, with a specific focus on identifying, describing and sizing market segments.

Market analysis
09:50

Market analysis
3 questions

In this lecture, we'll talk about identifying customer needs through market research, and then analyzing and prioritizing these needs using the Kano model.

Customer analysis
20:48

Customer analysis
1 question

In this lecture we'll focus identifying, prioritizing and understanding your competition. We will also look at disruptive technology, and discuss an on-going program for competitive monitoring.

Competitive analysis
11:50

Competitive analysis
1 question
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Strategy
1 Lecture 10:33

In this lecture, we will step through a methodology for you to create an integrated strategy for your product group.

Strategy development
10:33

Strategy development
1 question
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New Product Development
3 Lectures 39:18

In this lecture, we will look at the process for creating multigenerational roadmaps for your product or service group.

Roadmapping
13:03

Roadmapping
3 questions

In this lecture, we'll step through the new product development process, including stage-gates, agile methodology and spiral development. We will also look at creating a "business case" for your new product or service.

New product development
16:41

New product development
1 question

In this lecture, we will look at the importance of an impactful launch for your product or service, and how to create a robust plan to do this.

Launch
09:34

Launch
3 questions
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Wrap-up
1 Lecture 03:56

We will wrap-up the course in this lecture by looking at the integrated work of product management across market intelligence, strategy, new product development and lifecycle management.

Course wrap-up
03:56
About the Instructor
Todd Birzer
4.0 Average rating
945 Reviews
25,811 Students
1 Course
Product management training, consulting and coaching

Kevolve Product Management provides training, consulting and coaching for product managers. Kevolve is led by Todd Birzer, who has 20+ years of product management experience - on the ground as a product manager, and with industry-leading companies as a consultant. Todd has worked much of his career internationally, with a focus on Asia-Pacific, and has an MBA degree from the Wharton School of Business at the University of Pennsylvania.