Productized: How to Build a 7-Figure Web Design Business
4.8 (98 ratings)
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Productized: How to Build a 7-Figure Web Design Business

Get the secret formula to how I built a web design business, grew it, then sold it for 7 figures 3 years later
4.8 (98 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,353 students enrolled
Created by Sam Brodie
Last updated 10/2016
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Build and scale a profitable web design business
  • Remove yourself from the business so that you can earn passive income
View Curriculum
  • No software or prior web design knowledge is required
  • Design skills are helpful, but you'll see tools you can use to build most of the design for you

The title of this course isn’t click bait.

I actually built a web design business, grew and scaled it, then sold it for 7 figures 3 years later. And there’s a formula to how it can be done that I want to show you.

This course contains everything that I learned over the course of those 3 years, AND the 2 years before that, when I was a struggling freelancer. Believe me, building a business that can operate and grow without you is far better and gives you far more freedom than being a freelancer!

Who is this course for?

If this is you, you should take this course:

  • You want to build a web design business, not just freelance

  • You want your business to be able to run without you so that you can earn passive income

  • You want the freedom that SHOULD come with being an entrepreneur, but doesn’t for so many

Or if either of these describe you, this course is for you:

  • you’re already a web designer, but you haven’t been able to grow and scale your business

  • you’re just starting out and you want to do things the right way the first time (I didn’t, but with this you will)

Get the 30-Day Plan to Launch Your Successful Business

The cornerstone of this course is a rigorous 30-day plan that will guide you through:

  • How to find a profitable niche

  • How to position yourself using your market’s psychological profile

  • How to leverage pricing as a marketing tool

  • How to get your first clients without a portfolio

  • How to close deals by overcoming objections

  • How to craft winning proposals

  • How to build recurring revenue by charging monthly

  • How to build authority with a smart content strategy

  • How to build an email list and then convert subscribers into customers

  • How to create a feedback loop that generates referrals

  • How to craft cold emails to supplement your pipeline

  • How to maximize profit and remove yourself from the business by productizing your offerings

In short, you’ll learn everything that I’ve done to build a million-dollar web design business.

Get Access to the Productized Web Design Business Vault

And to help you out, you’ll get access to the Productized Vault, with a wealth of over 15 actionable worksheets, templates, and more including:

  • Anatomy of an Email Campaign

  • Cold Email Series Example

  • Productized Web Design Package Process

  • High Value Market Finder

  • Pricing and Revenue Goals Worksheet

  • Sample Proposal

  • And many more

If you’re motivated to take action, build your web design business, and succeed, click the “Take This Course” button and I’ll see you inside!

Who is the target audience?
  • You're just starting out and want to build a web design BUSINESS, not just freelance
  • Or, you’re already a web designer, but you haven’t been able to grow and scale your business
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Curriculum For This Course
32 Lectures
30 Days: Building Your Productized Web Design Business
5 Lectures 14:43

Get started with a quick introduction to the course and web design business topics.

Preview 03:05

Download the 30-Day plan worksheet which walks you through a day-by-day plan to launch a successful productized web design business.

Preview 02:51

Find out if this course is for you and if you're ready to start building your web design business. If you're a web design freelancer, this course will help you take your business to the next level.

Preview 02:01

Get a sense of all of the things you'll learn how to do to build your web design business.

Preview 02:51

Learn about key concepts in productization, which is a business mentality that centers around efficiency. The productized service model sits between services and SaaS businesses.

What is "Productizing": It's the Fastest Way to Build a Business
Choosing a Profitable Niche and Speaking Your Customers' Language
7 Lectures 37:26

Learn how to find a profitable niche for your web design business.

Choosing a Market: How to Find a Profitable Vertical

Learn how to give your web design business an edge with effective positioning, by using the language your prospective clients use.

Positioning: Give Your Company an Edge, Even if You're Just Starting

This lecture guides you through creating your productized service and choosing which features and services to include and which to ditch.

Creating Your Service: The Advantages of Staying Focused

Pricing can be a great way to position yourself, and it plays a huge role in how you market your web design business.

Pricing: How to Leverage Pricing as a Marketing Tool

Learn why monthly recurring revenue is so important and learn how to convince all of your clients to pay you monthly.

Recurring Revenue: Yes, ALL of Your Clients are Willing to Pay You Monthly

Your web design agency's name should be the backbone of your branding. This lecture shows you how to name your company and some tools you can use to generate great names with available domains.

Naming Your Company: Finding a Great Name with an Available Domain

This lecture walks you through some examples of great branding and highlights why they work.

Branding: Give Your Company a Personality that Your Prospects Love
Getting Your First Clients, Even Without a Portfolio or Any Prospects
5 Lectures 37:54

See how the Offsprout platform can help you launch your business and help you build and manage your clients' websites.

Offsprout Demo: Rapidly Build Client Websites Without Code

Go through a sample web design business site and see why each section is added.

Building Your Marketing Site: Drive Traffic and Convert Leads

Getting your first clients can feel like a very daunting task, especially since you don't have a portfolio. But with these techniques, you'll see it's actually not that hard and you'll have your first clients in no time.

Getting Your First Clients: Selling Without a Portfolio

An effective proposal can really set your design agency apart from other competitors and helps move prospects through the sales pipeline. Go through a sample proposal and see what sections to include and why.

Writing Your Proposal: Close the Deal with a Winning Proposal

It can be hard to get testimonials and referrals from your web design clients, but with the techniques taught in this lesson, the whole process can be automated.

Getting Feedback and Testimonials: An Easier Way to Build Up Testimonials
Marketing Your Business and Creating a Leads-Generation Machine
6 Lectures 36:05

A healthy email list is a great way to smooth out your revenue growth from month to month and find web design clients you otherwise wouldn't. This shows you how to build your list.

Email List Building: How to Build a Prospects List that Wants Your Services

Lead magnets are additional pieces of content that get people to opt into your email list. See how to install a lead magnet on your site.

Installing Your Lead Magnet

Email nurturing campaigns are the heart of email marketing. See how to structure your nurturing campaign to get hesitant prospects to buy your web design services.

Email Campaigns: Nurture and Convert Your Prospects List

Email list segmentation can keep your email list healthier by only showing messages that are relevant to each subscriber. This lecture shows you some ways to segment your list.

Email List Segmentation: The Right Message to the Right Leads

Blogging is a great way to get people to visit your web design business' site. This lecture shows you the keys to a successful blog.

Blogging Strategy: Drive Traffic and Capture Leads

Without outreach, your blog posts may not get the attention that they deserve. This lesson shows how to manage your blog outreach.

Blog Outreach: Tell People About Your Content
Sell with Ease and Supplement Your Sales Pipeline
2 Lectures 16:06

Selling web design services can be difficult since there is a lot of competition, but this lecture shows you how you can build trust, break down barriers, and get your prospects to open their wallets.

Successful Selling: Building Trust and Getting to "Yes"

Marketing is great, but cold emailing can still be an effective way to increase your lead generation. This lecture goes through an example cold email sequence.

Cold Emailing: Supplement Your Marketing Leads and Build Predictable Revenue
Productize Your Business so that You Can Grow, Scale, and Hire Quickly
3 Lectures 18:31

Web design can seem like a very subjective science, but this lecture shows you ways to make the process of designing a website much more objective, so that you can easily find freelancers to hire to build your sites for you. This allows you to start scaling your business.

Design Process: Repeatable Design for Maximum Profit

Once you start getting a lot of clients at once, managing 5, 10, or more website design builds all at the same time can get difficult. This lecture shows you how to create an effective project management process so that your business runs smoothly.

Project Management: Ensuring Your Business Runs Smoothly

Great support can be a key differentiator for web design businesses. This lesson goes over the key concepts and tools to provide great support.

Providing Support: Keeping Clients Happy
How to Use Offsprout to Help You Rapidly Build Client Websites
3 Lectures 12:20

If you use the Offsprout platform, creating templates is a great way to make better looking client websites really quickly. This lesson shows you how to do that.

Building Templates: Better-Looking Client Websites Faster

The Offsprout Site Grower is one of the best features of the Offsprout platform and allows you to leverage your templates to build your client websites in 5 minutes. This lecture shows how to configure your Site Grower.

The Offsprout Site Grower: Fully Designed Sites in 5 Minutes

When your web design clients log in or get communication from you, they should see your branding. This lecture shows you how to brand the Offsprout platform so that your clients always see your branding.

Branding Offsprout: White Label the Offsprout Platform
1 Lecture 00:01

This 30-Day plan gives you a to-do list for the month that will get your productized web design business off to a great start.

Productized: 30-Day Plan Download
About the Instructor
Sam Brodie
4.8 Average rating
98 Reviews
2,353 Students
1 Course
Productizer, Web Designer, and 2-Time Entrepreneur (So far)

Sam is a big proponent of the productized mentality, having built a successful productized web design business that was acquired for 7 figures in 2016. He now teaches about the productized service business model and has a new business, Offsprout, a website building platform built specifically for web design agencies who want to build and manage their client sites faster.