One the top reasons people fail with product sales, marketing and product development is..Lack of solid research
Thousands of dollars are wasted developing products, prototypes, importing containers of goods and building businesses without understanding the market and how the product will sell.
With very little time, cost and the right tools you can easily avoid this, take the guesswork out and develop a product go to market strategy that succeeds
And , part of your research should include some time reviewing listings on Google or Ebay. But these are search engines, they're designed for their own purposes and algorithms based on their target market.
Ebay’s search engine will present listings most likely to sell and least likely to damage Ebay’s brand for high customer satisfaction and Ebay make more money and build their brand.
But what you really need to know is; what products are selling well, what products or product categories are selling well or trending upwards, and importantly being able to analyse WHY so you can position your product to catch this opportunity.
Terapeak has data Access to:
70 Billion eBay transaction records
20 Million Amazon product listing
Consumer purchase behaviour
124 Million shoppers and growing - up from 100 Million in 2013
In this course you will:
Find Products that sell
Find Hot products and categories
Analyse how and why these products are selling
Develop your strategy for placing your product on the market.
Considering price, day of week, time of day, seasonal sales, offering features like delivery, extended warranty
Don’t start an online store, build a product, work in a niche, Crowdfund a product or start any product development without doing your product research.
This course will show you how.
Welcome to the Terapeak course on Product Research. In this Course you will learn how to use Terapeak to research products that sell on Ebay & Amazon. If you are considering starting an online store, selling on Ebay or Amazon, looking for a Niche to go after or developing a product for sale or to Crowdfund then understanding the marketplace is key. Terapeak has 70Billion Ebay transaction in its database along with 70M Amazon and 120 Millions shoppers data, this is the #1 tool for researching the market.
In this Section you will learn the introductory elements of Terapeak; including Signup, Login, Basic Product Research, Analysing Listing results, Understanding Key Data, Defining Search Engine Commands, Search fields, Saving and Managing searches, and Mobile Applications.
In this Lesson you will learn elements of Terapeak; including Sign Up, Login, Basic Product Research and Analysing Listing Results.
In this Lesson you will learn how data is rolled up to show things like number of listings, sales, conversion rates, when the items are lists and sold in days of week and time of day and lots more.
In this Lesson you will learn how to use search tools make it easy to find specific things in the large Terapeak data base. You will learn how to use boolean expressions refine your searches. Also included is how to use the field searches.
In the Lesson you will learn how to save and manage searches as well as how to use the Mobile application of Terapeak
In this Section you will learn all about Terapeaks "Hot" listings. Hot are products that are growing, where the sell through is growing bigger than the listings.
In this Lesson you will learn how to search Hot items. Hot items are the items in the database that are trending significantly positively. In this Lesson you will learn how to finding Categories that are selling well.
In this Lesson you will learn how to find Media (DVDs, CDs, Books etc) that are selling well.
In this Lesson you will find the most popular searches on Ebay. i.e: the words and expressions that users are most commonly typing into the Ebay search tool.
In this Lesson you will learn how to find the best selling products on Ebay.
In this Lesson you will find the best selling Title on Ebay, A title is the bold text at the top of each listing. The title is an important element of the listing to understand.
In this Section you will go deeper into the Terapeak search tools to find out much more about what is really going on in the Ebay market place. We cover saved searches, bulk research, competitor and categroy research as well as how to build a title.
In this Lesson you will learn how to use the saved and managed searches feature.
In this Lesson you will learn how to use the Bulk research feature to speed up you searches. Bulk searches enable you to load up a list of searches and download the results - great for high volume searches and offline processing.
In this Lesson you will learn how to research a competitor. This is really useful if you want to see how a competitor is being successful and how you may be able to learn from their example.
In this Lesson you will learn how to research the categories in Ebay. Ebay group products into categories to make it easier to manage the huge number of listings. You can use this to help find groups of similar products, that might indicate a trend in the market or suggest other products to add to you store.
In this Lesson you will learn how to build an Title that will rank in Ebay. Titles are the bold text at the top of the listing and is an important element of your listing as it will help your listing rank will in the Ebay searches.
In this Section you will learn how to use the 2 other main data areas in Terapeak Amazon and MySales.
In this Lesson you will learn how to use Terapeak to review Amazon listings. Amazon is one the world's largest market places and Terapeak has historical data that you can search for in the same manner as Ebay.
In this Lesson you will learn how to use Terapeak to review your own product performance on Ebay, Amazon or Magento. Terapeak can be linked to your account on these marketplaces so you can see how well your sales are performing.
In this Section you will learn so key tips for how to optimise your product listing on Ebay or if you are reseaching for Crowdfunding a Product.
In this Lesson you will learn how to place products so that the optimally sell on Ebay.
In this Lesson you will learn how to research products to optimise your results in Crowdfunding. If you are considering developing a product for Crowdfunding you will learn how to research the market and understand Price & Placement
I spent 25 years in product development, marketing and engineering developing products for major corporations. Now as a Crowdfunding Entrepreneur I develop tools to help people market their ideas and product through internet marketing and Crowdfunding.
Some things I'm proud of:
Leading the development of the first high volume cameras in Nokia mobile phones - sold 10 million.
Leading the Qantas Engineering Team for $250m 747 aircraft refit
Serving as a First Officer (Airline Pilot) for Qantas
Over the last few years I developed a Crowdfunding Toolkit with its own marketplace. Went back to 'school' for 12 months to relearn/update my coding skills to better manage how build online tools. Most recently I've been working for and helping people with Internet marketing and Crowdfunding.