This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:
The course includes two bonus features not found anywhere else:
First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.
Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.
This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.
•Apple, Market Research, Henry Ford and Faster Horse
•What is the Customer Journey and Creating Insanely Great Customers
•Importance of values and vision
Understand what a persona is and how to write them
Understand the marketing differences in geography, demographics, bias and ways to doing business
Understand what is a target market and how to identify them.
Understand what positioning is and how to do it.
Understand what a value proposition is, messaging, messages, how to use them and develop the ability to compose them.
Understand the many marketing strategies, types, techniques and tactics. Learn about the 11 Ps marketing
Understand the various media options, mix and plan.
Understand packaging, bundling and promotions.
Understand what marketing communications is and its key elements.
Understand alternative channels, different pricing, support, sales materials and managing without channel conflict.
Understand what a typical product marketing manager does.
Understanding the basics of the marketing schedule, budget, needs and return on investment.
Understand the components of a marketing plan.
David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and Hewlett-Packard. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His Amazon book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world and what enabled HP to grow 20% per year for 50 years.
Distinguished Professor of Practise and Advisor, Product Management Programs, Manipal Global Academy of Information Technology