Ultimate Product Manager: Become a Visionary Product Leader

Never settle for average; know what it takes to be a great Product Manager. Learn all the rules in order to be the best
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2,173 students enrolled
Instructed by Fareed Raja Business / Management
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  • Lectures 44
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2015 English

Course Description

Ultimate Product Manager is a course designed for the future innovators and product managers. This course will not only help students get a better idea of what it takes to be a great product manager, but also help product owners learn what skills and characteristics to look for when searching for someone lead their product team.

The product manager is the person responsible for defining, in detail, the 'why', 'what' and 'when' of the product that the engineering team will build. The Product Manager is responsible for setting a product vision and strategy. Their job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release. They own the strategy behind the product and its roadmap and must work with engineering to build what matters.

This course is to the point with no fluff. It is developed so that you can have a better understanding of the role and responsibilities of a product manager. The are 36 modules divided into the following 8 sections:

Introduction to Product Manager 101

The 4 Rules of Representing the Product Internally

The 7 Characteristics and Traits of a Good Product Manager

Know Your CPC: The 3 Factors of Knowledge

A Good Product Leader's Attitude: 3 Golden Rules

The 6 Critical Skills of a Good Product Manager

Concluding Product Manager 101 & Next Steps

Product Manager Templates

More content will be added as we move on with the course. This course will roughly take you around 2 hours to complete and will help you develop a visionary view as a Product Manager.

What are the requirements?

  • This course doesn't tell you how to design or deliver a product. This course is rather a game plan for people who are interested in knowing the psychology behind a good product leader

What am I going to get from this course?

  • Differentiate the characteristics of a great product manager from an average one
  • Become better Product Leaders
  • Lead a Product Team with less confusion and a better understanding

What is the target audience?

  • Students who are interested in the Product Management field
  • Product owners who are looking for Product Managers
  • Product Managers who want to master this trade
  • Interviewees (Product Team/Management)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Product Manager 101
00:54

A brief introduction to Ultimate Product Manager course.

05:09

Confusion about the Product manager role. There are several assumptions. This module will help you define what being product manager is all about. It will also talk about how to assess opportunities through:

- Customers

- Your competitor's customers

- Industry analysts

- Your company's executives

- The sales and marketing staff

- The product development team

- Your company's customer service representatives

- Your operations staff

- Your own experiences and knowledge of the market and technology


02:06

How to define the right product at the right time. A quick overview of the importance of timing for a product manager.

02:45

Importance of strategy and roadmap. Make sure you view the different helpful product manager templates under section 8.

04:58

It's important to be product-centric. Your relationship with the team matters but at the end of the day. It is all about the product that you are leading. This module focuses on the product part.

Section 2: The 4 Rules of Representing the Product Internally
00:46

The 4 critical rules of representing the product internally. How to deal with the product owners and the rest of the team.

01:41

Importance of focusing on the vision and the benefits of the product.

02:30

How to handle the executive review in a way that translates the product vision and benefits.

03:09

The product is useless if it's not bringing any capital to the company. This module focuses on how to deal with the sales and marketing team.

01:41

Importance of being customer focus. Thinking like a customer by putting yourself in their shoes.

Section 3: The 7 Characteristics and Traits of a Good Product Manager
01:07

The 7 critical characteristics and traits that are necessary to become a visionary product manager.

01:22

You have to be passionate about whatever you do in life. The same is true for a good product manager. You have to have true passion for what your team is building.

01:35

How to empathize with your target market,

02:47

A good product manager is always up for learning. This module focuses on how to do that and build a team that resonates with the philosophy.

01:58

What kind of work ethic is required to be a good product manager. This module will also help product owners looking for the right candidate.

02:12

The importance of being a part of the company culture by reflecting the values of the company.

01:24

Why is confidence so important and what kind of confidence are we talking about?

01:24

Importance of communication skills for product managers.

Section 4: Know Your CPC: The 3 Factors of Knowledge
00:37

A brief introduction to the 3 factors of knowledge (CPC)

04:55

Importance of having a deep understanding of your target market.

01:38

Why you need to have an equally deep understanding of your own product capabilities.

03:28

Why you should know about your competitor's products as much as you know about your own.

Section 5: A Good Product Leader's Attitude: 3 Golden Rules
00:37

Brief introduction to the section 3

01:22

Golden Rule Number 1. Say no to excuses!

01:14

Golden Rule Number 2. Importance of defining success.

01:17

Golden Number 3. Importance of evolving as a product manager.

Section 6: The 6 Critical Skills of a Good Product Manager
00:30

Introduction to the 6 Critical Skills of a good product manager.

01:38

Importance of understanding new technology and seeing how it might be applied to help solve a relevant problem.

02:18

Not staying focus can be disastrous. An important technique told at the very end of the module.

04:15

Why time management is probably one of the most important skills you should have as a product manager.

01:55

This module talks about the importance of your writing skills.

02:20

How to have an effective presentation.

01:38

Importance of being business savvy as a product manager.

Section 7: Concluding Product Manager 101 & Next Steps
01:08

Conclusion of the ultimate product manager course.

02:49

Where to find product managers for business owners.

02:04

10 Questions that you should constantly ask yourself.

Section 8: Product Management Templates
Business Case Template
12 pages
Company Naming Guidelines Template
3 pages
Concept Document template
3 pages
Market Oriented Pricing Template
2 pages
Product Planning Template
12 pages
Product Positioning Statement
3 pages
SWOT analysis Template
1 page
Vision scope template
3 pages

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Instructor Biography

Fareed Raja, MBA | Digital Marketer | Author | World Traveler

An expert in consumer behavior and international relations, I have many years of experience in dealing with different professionals from across the globe; from every day consumers to decision making government officials.

A passionate project professional, graduated with Bachelor's degree in Marketing from University of South Alabama, and later received MBA degree from one of the oldest Jesuit schools in the States; Spring Hill College.

I believe that inspiration comes from little things in life and it's up to us to use these inspired moments to create something that makes a difference. I love studying consumer behavior and constantly look for patterns within certain segments.

I am always up for new business ventures and enjoy sharing knowledge and all kinds of crazy ideas. It's safe to say that in the last 15 years of my professional career, I have learned more from interacting with people from all sorts of backgrounds and professions.

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