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Ultimate Product Manager: Become a Visionary Product Leader

Never settle for average; know what it takes to be a great Product Manager. Learn all the rules in order to be the best
4.2 (5 ratings)
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2,180 students enrolled
Created by Fareed Raja
Last updated 8/2015
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  • 1.5 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Differentiate the characteristics of a great product manager from an average one
Become better Product Leaders
Lead a Product Team with less confusion and a better understanding
View Curriculum
  • This course doesn't tell you how to design or deliver a product. This course is rather a game plan for people who are interested in knowing the psychology behind a good product leader

Ultimate Product Manager is a course designed for the future innovators and product managers. This course will not only help students get a better idea of what it takes to be a great product manager, but also help product owners learn what skills and characteristics to look for when searching for someone lead their product team.

The product manager is the person responsible for defining, in detail, the 'why', 'what' and 'when' of the product that the engineering team will build. The Product Manager is responsible for setting a product vision and strategy. Their job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release. They own the strategy behind the product and its roadmap and must work with engineering to build what matters.

This course is to the point with no fluff. It is developed so that you can have a better understanding of the role and responsibilities of a product manager. The are 36 modules divided into the following 8 sections:

Introduction to Product Manager 101

The 4 Rules of Representing the Product Internally

The 7 Characteristics and Traits of a Good Product Manager

Know Your CPC: The 3 Factors of Knowledge

A Good Product Leader's Attitude: 3 Golden Rules

The 6 Critical Skills of a Good Product Manager

Concluding Product Manager 101 & Next Steps

Product Manager Templates

More content will be added as we move on with the course. This course will roughly take you around 2 hours to complete and will help you develop a visionary view as a Product Manager.

Who is the target audience?
  • Students who are interested in the Product Management field
  • Product owners who are looking for Product Managers
  • Product Managers who want to master this trade
  • Interviewees (Product Team/Management)
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Curriculum For This Course
Expand All 44 Lectures Collapse All 44 Lectures 01:54:11
Introduction to Product Manager 101
5 Lectures 15:52

A brief introduction to Ultimate Product Manager course.

Preview 00:54

Confusion about the Product manager role. There are several assumptions. This module will help you define what being product manager is all about. It will also talk about how to assess opportunities through:

- Customers

- Your competitor's customers

- Industry analysts

- Your company's executives

- The sales and marketing staff

- The product development team

- Your company's customer service representatives

- Your operations staff

- Your own experiences and knowledge of the market and technology

Preview 05:09

How to define the right product at the right time. A quick overview of the importance of timing for a product manager.

Preview 02:06

Importance of strategy and roadmap. Make sure you view the different helpful product manager templates under section 8.

Preview 02:45

It's important to be product-centric. Your relationship with the team matters but at the end of the day. It is all about the product that you are leading. This module focuses on the product part.

Managing Product, Not People
The 4 Rules of Representing the Product Internally
5 Lectures 09:47

The 4 critical rules of representing the product internally. How to deal with the product owners and the rest of the team.

Representing the Product Internally

Importance of focusing on the vision and the benefits of the product.

1. Evangelism

How to handle the executive review in a way that translates the product vision and benefits.

2. Executive Review

The product is useless if it's not bringing any capital to the company. This module focuses on how to deal with the sales and marketing team.

3. Sales & Marketing

Importance of being customer focus. Thinking like a customer by putting yourself in their shoes.

4. Represent the Customer
The 7 Characteristics and Traits of a Good Product Manager
8 Lectures 13:49

The 7 critical characteristics and traits that are necessary to become a visionary product manager.

Characteristics and Traits

You have to be passionate about whatever you do in life. The same is true for a good product manager. You have to have true passion for what your team is building.

1. Passion for the Product

How to empathize with your target market,

2. Customer Empathy

A good product manager is always up for learning. This module focuses on how to do that and build a team that resonates with the philosophy.

3. Intelligence

What kind of work ethic is required to be a good product manager. This module will also help product owners looking for the right candidate.

4. Work Ethic

The importance of being a part of the company culture by reflecting the values of the company.

5. Integrity

Why is confidence so important and what kind of confidence are we talking about?

6. Confidence

Importance of communication skills for product managers.

7. Communication Skills
Know Your CPC: The 3 Factors of Knowledge
4 Lectures 10:38

A brief introduction to the 3 factors of knowledge (CPC)

Introduction to the Knowledge Section

Importance of having a deep understanding of your target market.

#1 Know Your Customer

Why you need to have an equally deep understanding of your own product capabilities.

#2 Know Your Product

Why you should know about your competitor's products as much as you know about your own.

Know Your Competition
A Good Product Leader's Attitude: 3 Golden Rules
4 Lectures 04:30

Brief introduction to the section 3

Good Product Manager's Attitude

Golden Rule Number 1. Say no to excuses!

#1 No Excuses

Golden Rule Number 2. Importance of defining success.

#2 Defining Success

Golden Number 3. Importance of evolving as a product manager.

#3 Nothing is Sacred
The 6 Critical Skills of a Good Product Manager
7 Lectures 14:34

Introduction to the 6 Critical Skills of a good product manager.

Introduction to the section

Importance of understanding new technology and seeing how it might be applied to help solve a relevant problem.

#1 Applying Technology

Not staying focus can be disastrous. An important technique told at the very end of the module.

#2 Focused

Why time management is probably one of the most important skills you should have as a product manager.

#3 Time Management

This module talks about the importance of your writing skills.

#4 Written Skills

How to have an effective presentation.

#5 Presentation Skills

Importance of being business savvy as a product manager.

#6 Business Skills
Concluding Product Manager 101 & Next Steps
3 Lectures 06:01

Conclusion of the ultimate product manager course.


Where to find product managers for business owners.

Finding Product Managers

10 Questions that you should constantly ask yourself.

10 Important Questions You Should Ask Yourself.
Product Management Templates
8 Lectures 00:00
Business Case Template
12 pages

Company Naming Guidelines Template
3 pages

Concept Document template
3 pages

Market Oriented Pricing Template
2 pages

Product Planning Template
12 pages

Product Positioning Statement
3 pages

SWOT analysis Template
1 page

Vision scope template
3 pages
About the Instructor
4.3 Average rating
190 Reviews
6,868 Students
4 Courses
MBA | Digital Marketer | Author | World Traveler

An expert in consumer behavior and international relations, I have many years of experience in dealing with different professionals from across the globe; from every day consumers to decision making government officials.

A passionate project professional, graduated with Bachelor's degree in Marketing from University of South Alabama, and later received MBA degree from one of the oldest Jesuit schools in the States; Spring Hill College.

I believe that inspiration comes from little things in life and it's up to us to use these inspired moments to create something that makes a difference. I love studying consumer behavior and constantly look for patterns within certain segments.

I am always up for new business ventures and enjoy sharing knowledge and all kinds of crazy ideas. It's safe to say that in the last 15 years of my professional career, I have learned more from interacting with people from all sorts of backgrounds and professions.

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