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A Guide to Product Management

Learn the basics of product management in the Internet and Mobile space
2.3 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
53 students enrolled
Last updated 5/2015
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Product Managers and Product Management has been gaining currency in the last decade or so. The Product Manager is called the CEO of the Product he manages and therefore the success or failure of the Product is largely a function of how the Product Manager functions.

However, there has been very little available in terms of a formal course on Product Management. It is this lacuna that this course seeks to address. This course has been structured as a self study module for Product Management.

This course is perfect for entrepreneurs, product manager aspirants or anyone who likes to build products. You will learn the basics of product management, wireframing and an introduction to web based analytics. Also included are template files for making a Product Requirement Document and Wireframes

Who is the target audience?
  • This course simplifies product management for newbies and those wishing to seek a career in this space
  • Great for Entrepreneurs who want to outsource development work or launch a new product
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What Will I Learn?
Understand how Product Management works
Make a Product Requirement Document (PRD)
Make a Wireframe
Understand the Basics of Web Analytics
View Curriculum
  • Be familiar with websites and mobile applications
  • You should be someone who loves building things online
  • A working knowledge of software such as Powerpoint for wireframing or online tools such as will help you appreciate the course better
Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 55:46
Product Management
10 Lectures 30:15

Understand the Product/Market Fit concept pioneered by Marc Andreesen and its usefulness in aligning your product objectives

Preview 03:34

Understand how the Product Market Fit was used in real life with great success

Preview 02:44

Understand the need for the Minimum Viable Product

Minimum Viable Product

Understand how the Minimum Viable Product Concept was used in real life with great success even in the B2B Mobile App Space

Case Study: TaxiforSure and MVP

Interview with a Product Manager

Understand why Product Managers are required to work with multiple teams and the teams on whom Product Managers are dependant on

Teams Product Managers Work With

A simple description of the Product Management Process

Product Process

The PRD template uploaded can be used for making product requirement documents for a page or a feature

Product Vision & Product Requirement Document

A revision of the topics touched upon in Section 1

Product Quiz
3 questions
5 Lectures 14:51
Wireframing Basics

Wireframing Process

Wireframing Twitter Home Page

Use the powerpoint template file for making your own wireframes

Wireframing a Mobile App Home Screen

Product Manager Interview on Wireframing
4 Lectures 10:40
Introduction to Analytics

Users in Analytics

Sessions in Analytics

Traffic Sources in Analytics
About the Instructor
2.3 Average rating
5 Reviews
53 Students
1 Course
Product Manager, Entrepreneur, Growth Hacker

Over a period of more than 8 years, I have led and managed teams in the internet product management space managing multi-million dollar online advertising spends and P&L verticals to tune of 100 million dollars.

My experience ranges across products such as social networking, e-commerce and education. I have been the founding member of ibibo, one of the top 50 technology start-ups in the world in 2009 and have managed projects with TenCent one of China's largest internet companies. Products I have managed are #1 in the Indian Internet space in the field of online bus ticketing and education.

My skills include Product Management, SEO, Analytics and Online Marketing

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