A Guide to Product Management

Learn the basics of product management in the Internet and Mobile space
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  • Lectures 19
  • Contents Video: 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Product Managers and Product Management has been gaining currency in the last decade or so. The Product Manager is called the CEO of the Product he manages and therefore the success or failure of the Product is largely a function of how the Product Manager functions.

However, there has been very little available in terms of a formal course on Product Management. It is this lacuna that this course seeks to address. This course has been structured as a self study module for Product Management.

This course is perfect for entrepreneurs, product manager aspirants or anyone who likes to build products. You will learn the basics of product management, wireframing and an introduction to web based analytics. Also included are template files for making a Product Requirement Document and Wireframes

What are the requirements?

  • Be familiar with websites and mobile applications
  • You should be someone who loves building things online
  • A working knowledge of software such as Powerpoint for wireframing or online tools such as gomockingbird.com will help you appreciate the course better

What am I going to get from this course?

  • Understand how Product Management works
  • Make a Product Requirement Document (PRD)
  • Make a Wireframe
  • Understand the Basics of Web Analytics

What is the target audience?

  • This course simplifies product management for newbies and those wishing to seek a career in this space
  • Great for Entrepreneurs who want to outsource development work or launch a new product

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Product Management
Introduction
Preview
01:25
Basics of a Product
Preview
02:18
03:34

Understand the Product/Market Fit concept pioneered by Marc Andreesen and its usefulness in aligning your product objectives

02:44

Understand how the Product Market Fit was used in real life with great success

03:35

Understand the need for the Minimum Viable Product

03:56

Understand how the Minimum Viable Product Concept was used in real life with great success even in the B2B Mobile App Space

Interview with a Product Manager
05:05
04:45

Understand why Product Managers are required to work with multiple teams and the teams on whom Product Managers are dependant on

01:36

A simple description of the Product Management Process

01:17

The PRD template uploaded can be used for making product requirement documents for a page or a feature

3 questions

A revision of the topics touched upon in Section 1

Section 2: Wireframing
Wireframing Basics
04:05
Wireframing Process
01:11
Wireframing Twitter Home Page
04:24
04:19

Use the powerpoint template file for making your own wireframes

Product Manager Interview on Wireframing
00:52
Section 3: Analytics
Introduction to Analytics
03:32
Users in Analytics
02:44
Sessions in Analytics
02:27
Traffic Sources in Analytics
01:57

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Instructor Biography

Varghese Cherian, Product Manager, Entrepreneur, Growth Hacker

Over a period of more than 8 years, I have led and managed teams in the internet product management space managing multi-million dollar online advertising spends and P&L verticals to tune of 100 million dollars.

My experience ranges across products such as social networking, e-commerce and education. I have been the founding member of ibibo, one of the top 50 technology start-ups in the world in 2009 and have managed projects with TenCent one of China's largest internet companies. Products I have managed are #1 in the Indian Internet space in the field of online bus ticketing and education.

My skills include Product Management, SEO, Analytics and Online Marketing

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