A Guide to Product Management
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Product Managers and Product Management has been gaining currency in the last decade or so. The Product Manager is called the CEO of the Product he manages and therefore the success or failure of the Product is largely a function of how the Product Manager functions.
However, there has been very little available in terms of a formal course on Product Management. It is this lacuna that this course seeks to address. This course has been structured as a self study module for Product Management.
This course is perfect for entrepreneurs, product manager aspirants or anyone who likes to build products. You will learn the basics of product management, wireframing and an introduction to web based analytics. Also included are template files for making a Product Requirement Document and Wireframes
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Product Management|
Basics of a ProductPreview
Understand the Product/Market Fit concept pioneered by Marc Andreesen and its usefulness in aligning your product objectives
Understand how the Product Market Fit was used in real life with great success
Understand the need for the Minimum Viable Product
Understand how the Minimum Viable Product Concept was used in real life with great success even in the B2B Mobile App Space
Interview with a Product Manager
Understand why Product Managers are required to work with multiple teams and the teams on whom Product Managers are dependant on
A simple description of the Product Management Process
The PRD template uploaded can be used for making product requirement documents for a page or a feature
|Quiz 1||3 questions|
A revision of the topics touched upon in Section 1
|Section 2: Wireframing|
Wireframing Twitter Home Page
Use the powerpoint template file for making your own wireframes
Product Manager Interview on Wireframing
|Section 3: Analytics|
Introduction to Analytics
Users in Analytics
Sessions in Analytics
Traffic Sources in Analytics
Over a period of more than 8 years, I have led and managed teams in the internet product management space managing multi-million dollar online advertising spends and P&L verticals to tune of 100 million dollars.
My experience ranges across products such as social networking, e-commerce and education. I have been the founding member of ibibo, one of the top 50 technology start-ups in the world in 2009 and have managed projects with TenCent one of China's largest internet companies. Products I have managed are #1 in the Indian Internet space in the field of online bus ticketing and education.
My skills include Product Management, SEO, Analytics and Online Marketing