Introduction to Product Management
4.1 (1,208 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
29,620 students enrolled

Introduction to Product Management

Essential Concepts and Tools
4.1 (1,208 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
29,620 students enrolled
Last updated 6/2017
English
English [Auto-generated]
Price: Free
This course includes
  • 2 hours on-demand video
  • 13 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What you'll learn
  • Learn to speak product management language
  • Understand the product management approach

  • Learn branding concepts

  • Understand product positioning
  • Know how to develop ideas and products
  • Learn the product launch approach
Requirements
  • Basic knowledge of marketing and project management
Description

If you are thinking to transition into product management or if you just started as a new product manager this course is for you. Discover how to efficiently manage products by learning concepts, processes and tools.

This course is an introduction to product management concepts and tools. It focuses on roles and responsibilities of a new product manager in a larger organization. Also, if you are an experienced product manager or want to prepare for the AIPMM® certification exam we recommend to use additional resources to cover exam relevant knowledge areas more in-depth.

Sign up for this course to learn the fundamentals of product management today!

Who this course is for:
  • New product managers
  • Analysts and project managers moving into product management positions
  • Students interested in a product management career
Course content
Expand all 15 lectures 02:19:25
+ Product Management Fundamentals
3 lectures 10:28

This lecture we provides a brief course overview.

Welcome
01:31

The lecture provides a brief background how product management evolved out engineering and marketing disciplines.

Background_
08:57

This quiz covers takeaways from lecture 2.

Test Your Knowledge
2 questions

Get a better understanding of the required skills and job requirements of a Product manager.

Exercise: Product Management Fundamentals
1 page
+ Product Management Concepts
2 lectures 10:46

This lecture provides an overview how a product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle. It is driven by changes in the market situation and impacts the marketing strategy and the marketing mix.

Managing The Product Life Cycle_
10:46

This quiz covers takeaways from lecture 3.

Test Your Knowledge
3 questions

Develop marketing mix recommendations based on the lifecycle stage of a product.

Exercise: Product Management Concepts
2 pages
+ Branding and Positioning
3 lectures 18:03

In this lecture, you will learn:

  • Why good brands are more than a logo and trademark
  • What we can learn from great brands
  • Three principles to help build a better brand
Product Branding
07:04

This quiz covers the takeaways from the lecture on product positioning branding.

Test Your Knowledge - Branding
2 questions

In this lecture you will learn:
- how to analyze your competitor position
- how differentiate your product with your marketing mix
- how to create a positioning statement


Product Positioning
10:59

This quiz covers the takeaways from the lecture on product positioning.

Test Your Knowledge - Positioning
3 questions

Develop a clear, concise and differentiated value proposition as a foundation to build a brand.

Exercise: Branding and Positioning
1 page
+ Product Design and Development
3 lectures 33:15

In this lecture you will learn:

- how to use the Design Thinking approach for product development
- how to conduct user interviews to develop a problem statement
- how develop solutions in brainstorming, prototyping and testing activities


Design Thinking
16:51

This quiz covers the takeaways from the lecture on design thinking.

Design Thinking
3 questions

In this lecture you will learn:

- what are the differences between plan-driven Waterfall and value-driven Agile approach
- when should you use the Waterfall approach and when is Agile better
- how to implement the most popular Agile framework - Scrum

Agile Product Development
16:24

This quiz covers the takeaways from the lecture on agile development.

Agile Product Development
3 questions

Plan new product development and launch using the business model canvas tool.

Exercise: Product Development & Launch
1 page
+ Insights From Silicon Valley Product Managers
2 lectures 59:27

Interview with Matteo Zanella, Group Product Manager at CollectiveHealth.

Managing a Healthcare Insurance Platform_
28:15

Interview with Udemy's Product Managers Stephen McCurry and Nik Laufer-Edel.

Managing an Online Learning Marketplace_
31:12
+ Conclusion
2 lectures 01:26

This quiz allows you the assess your product management knowledge that you learned in the this course.

Test Your Knowledge
10 questions
Reading Recommendations
1 page

Wrap up and closing remarks.

Wrap Up
01:26