Product Management Fundamentals
4.0 (23 ratings)
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Product Management Fundamentals

Start the Journey to becoming a Product Manager
4.0 (23 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
373 students enrolled
Last updated 4/2017
Current price: $10 Original price: $20 Discount: 50% off
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  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • A sound introduction to the world of Products
  • Understand value and the value management journey that is critical to the lifecycle of all products
  • Understand the Adaptive Productizing Process, a leading framework for product innovation
  • Learn the nuances and career track of the Product Manager role
View Curriculum
  • No pre-requisites, although experience with working in product or services companies in engineering/project management/program management roles is recommended.

Learn the relevant skills to get into the hottest role in tech today!

The most comprehensive and easy-to-understand introduction to Product Management, led by a senior product practitioner. Supplemented by quizzes, resources and a course completion certificate.


A recent news article calls the Product Manager the 4th most important role in a company today, making product management one of the hottest jobs in the market. However, most people are unaware of what exactly a Product Manager does. Does the role require technical skills or business skills? And what is it about the role that demands extreme empathy with the customer?

This e-learning course by the Institute of Product Leadership is a foundational course that demystifies the role. Starting from the very basics of “What is a product?”, the course curriculum introduces students to the productizing process and the skills and frameworks such as Market Analysis, Strategic Planning, Product Planning, Go to Market and Sales Enablement required to design, launch and nurture a product. Students will also be introduced to the role and career path of a Product Manager and the business, technology and customer contexts a person needs to master to become a good Product Manager.

Although no prior knowledge is required, an appreciation or hands-on experience of how product and services companies operate is helpful.

Who is the target audience?
  • Professionals working in Product Management Roles
  • Aspiring Product Managers
  • Working professionals in services and product industry
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Curriculum For This Course
32 Lectures
1 Lecture 03:33
Chapter 1 - Understanding Product Management
8 Lectures 23:02

Difference between a Product and a Service

Moving from Services to Products

The Product Manager Mindset

What is the Product Lifecycle?

What is Product Management?

Review & Recap

Chapter Quiz
10 questions
Chapter 2 - Value Management
8 Lectures 21:54
What is Value?

What is Value Management

Understanding Value

Creating Value

Capturing Value

Communicating Value

Delivering Value

Review & Recap

Chapter Quiz
10 questions
Chapter 3 - The Adaptive Productizing Process
8 Lectures 12:37
What is The Adaptive Productizing Process?

Market Analysis

Strategic Planning

Product Planning

Go To Market

Sales Enablement

Delivering Delight

Review & Recap

Chapter Quiz
10 questions
Chapter 4 - The Product Manager Role
7 Lectures 13:54
Role of a Product Manager

PM Interlock with organizations

CEO of the Product!

Anatomy of a Product Manager

Career Path of a Product Manager

Who is a Product Leader?

Review & Recap

Chapter Quiz
10 questions
Final Certification Exam
0 Lectures 00:00
Final Exam
25 questions
About the Instructor
Institute of Product Leadership
4.0 Average rating
20 Reviews
373 Students
1 Course
The Premier B-School for Product Leadership

Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL's programs are designed for professionals, enabling them to accelerate their career, transform into a leadership role and internalize entrepreneurial thinking. Our participants acquire the skills to build innovation in the global context and that of emerging markets. The courses are designed and delivered by eminent leaders of the Product Industry, who leverage their invaluable experience to create a learning environment, like no other.