Product Management for Absolute Beginners
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Product Management for Absolute Beginners

Master the Frameworks used by the best Product Managers to Make Great Product Decisions
New
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
996 students enrolled
Created by Gary Schroeder
Last updated 7/2017
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand and use key decision making frameworks that the best Product Managers use
  • Understand the user hierarchy of needs
  • Develop a scientific rigor so you don't build things nobody wants
View Curriculum
Requirements
  • There are no prerequisites for this course
Description

To make effective product decisions, the best Product Managers from Tier One tech companies employ a variety of frameworks (lenses if you will) in order to make great decisions. 

These frameworks help Product leaders make sense of and evaluate the vast array of inputs that they receive on a daily basis. 

This course provides and overview of the absolute best frameworks in a clear, concise, and actionable manner so that you can make more efficient and effective decisions. 

  • We will review the master framework to ensure that you're able to answer the three most important questions any Product leader must answer about their product? 
  • We'll cover the most import daily, weekly, and sprintly processed that the best Product leaders put in place to deliver great products to the market (and we'll explain what a sprint is too :) ) 
  • We'll introduce you to the Hypothesis, Experiments, Tests, and Insights framework to ensure your work is supported by scientific rigor. 
  • You will see that not all web users are created equal and neither are their needs through the User Hierarchy of Needs. 

Note: this course is NOT a deep dive into the specifics of Product Management nor is it even a deep dive into the application of each scenario where you might utilize these frameworks. Think of this course as flying over a range of mountain peaks so you can see the possibilities below rather than a multi-week expedition where you must master the granular details. That being said, with this overview, you will see vantage points that those who are 'stuck at basecamp' will never see and thus will be enabled to do things they will never be able to do. 

Who is the target audience?
  • This course is for people looking to break into the field of Product Management
  • This course is for Product Managers just beginning their career
  • This course is for Product Managers looking to further their skillset
Compare to Other Product Management Courses
Curriculum For This Course
15 Lectures
01:25:01
+
Introduction
1 Lecture 02:01
+
The Master Framework
3 Lectures 22:39
+
Create Your Northstar
6 Lectures 24:23
Where are you now?
03:07

Know Your Market
05:38

Know Your Product
03:23

Know Your Team
03:46

Where are you going?
03:46

How are you going to get there?
04:43
+
Scientific Method
2 Lectures 12:58
Build - Measure - Learn
07:23

Developing Effective Hypotheses
05:35
+
User Hierarchy of Needs
2 Lectures 17:46
Olsen's Hierarchy of Needs - Overview
06:29

Olsen's Hierarchy of Needs - Examples
11:17
+
The Kano Model
1 Lecture 05:14
Understand Must Haves vs Wow Features
05:14
About the Instructor
Gary Schroeder
4.2 Average rating
26 Reviews
1,731 Students
4 Courses
Entrepreneur and Product Manager

I love building great products.

I love helping people build information products.

I love helping people become great professional product managers.

I love helping people manage the most important product of all ...themselves!

I have been doing this both personally and professionally for the last 10 years. 

I am currently a Product Manager at HomeAway.