Product Launch Hacking: Masterclass
4.4 (9 ratings)
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Product Launch Hacking: Masterclass

Going from Idea to Market
4.4 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
86 students enrolled
Last updated 12/2016
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Current price: $10 Original price: $195 Discount: 95% off
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  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the things to do to develop your idea.
  • Gain important knowledge of the patent process.
  • Develop a plan to get your idea to market.
  • Learn from the mistakes of others, of the things to avoid when creating your product.
View Curriculum
  • An idea and a desire to make that idea a reality.

In this course, you'll learn step by step how to bring your idea through design, development, manufacturing, marketing and on to market.
You’ll learn this by people who have actually done this and not by theoreticians.

We'll cover advanced strategies and resources like:

  • Steps to take to determine if your idea is good
  • Resources to raise the funds
  • 3d printing
  • The importance of professionalism
  • R&D
  • Test marketing
  • Patents
  • Design
  • Engineering
  • Dealing with factories

Whether your goal is to creating your product along with your start-up company or simply sell your idea to potential investors, this is the course for you...

This course is designed to give you the tools to launch your product idea, but it is also meant to be your continuing resource library.  Your success is the primary goal.

Take this course now and get started with taking your idea all the way to market.

Who is the target audience?
  • Idea people who are crazily creative.
  • Entrepreneurs with an idea they want to get to market.
  • Inventors who have a desire to create the "Next Big Thing".
  • Innovators who think outside the box.
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Curriculum For This Course
21 Lectures
Anyone with an idea can bring an idea to market.
14 Lectures 51:04

So many people have an invention in their head - but no idea what to do with their new innovation.  Let's start from scratch.

Preview 04:33

Okay, you've got an invention or innovation - how do you know if it's any good or not?  Here Stephen walks us through some simple steps to get honest evaluation.

Steps To Take To Determine If Your Idea Is Good

It may seem obvious, but putting your invention or innovation down in a sketch is an important and critical step.  This step doesn't need to be technical and complicated however.

Write It Down Sketch It Out

When it comes to inventions and innovations, there are a pile of resources you need that are far beyond just finances. Here Stephen walks us through some excellent resources that can help boost your idea into a reality.

There Are Resources To Raise The Funds

Adding on to developing your invention or innovation, Stephen explains how every skill needed for your idea can be shopped out.

Every Skill Can Be Shopped Out

An excellent website that will help you in your process, Stephen explains Quirky and why it can help with your invention or innovation.


Bootstrapping your invention or innovation has radically changed in recent years with various on line resources. Stephen walks us through this process.


When developing an invention or innovation, every step of the process can be tested. In this lecture, Stephen walks you through why this is critical and how you can do it.

Every Step Of The Process Can Be Tested Before Moving On

Free market analysis and fundraising? How could you ask for more?

Kickstarter And Indiegogo Are Free Market Analysis

When it comes to prototyping an invention or innovation, 3D printing has literally changed the landscape.  Stephen explains why.

3-d Printing Has Changed Everything

In this lecture, Stephen shows the importance of having a plan and sticking to it, yet also have a plan that can change when wisdom directs.

You Need A Well-developed Plan But The Plan Must Be Malleable

When it comes to invention and innovation, speed is everything.  Here Stephen explains why.

Development Speed And Speed To Market Are Key

Every inventor or innovator is going to experience "the dip."  Just what is that and how can you prepare for it?

Be Prepared For The Dip

When it comes to invention and innovation, the top priority is professionalism.  In this lecture, Ian explains what that means and why it's so important.

Preview 08:54
Ready? Here's what you need to know.
7 Lectures 48:55

In this second lecture on ideas, Ian explains why ideas have no value.  

Ideas have no value

In this lecture, Ian calls upon his years in Research and Development of inventions and innovations - a very misunderstood process to many inventors.  In this lecture you'll come to understand what exactly the process is and why it is so critical.

R and D

In this day and age, it's probably safe to say that the vast majority of inventions and innovations involve electronics of some kind.  Here Ian walks you through the options you have at your disposal for the electronics in your product.


It seems the first thing an inventor does is try to sell their invention.  Here Stephen explains the many reasons why you shouldn't do that.

Never, EVER go to an Invention company

Obviously for an idea or invention to have value, there has to be a market for the invention.  Here Stephen walks you through this critical evaluation.

Is there a market?

Patent searches have a lot more intrinsic value than just evaluating whether or not your invention is original and can be protected by patent.  Stephen explains how you can go through this process yourself and the advantages of doing so.

The Patent search

Inventions and innovations are, by their very nature, a new concept that people may or may not "get."  Tied in with your marketing research, test marketing can give you answers to key questions about the value of your invention.

Test Marketing
About the Instructor
Stephen Orsatti
4.5 Average rating
31 Reviews
2,146 Students
2 Courses
Serial Entrepreneur and Teaching Architect

Stephen Orsatti is an educator, filmmaker, industrial designer, innovator and patented inventor. He’s created award-winning industrial, home, medical, and consumer designs. He's also created dozens of commercials and animations. He is the father of ten, husband of one, an ordained Baptist minister, and was an avionics tech on the F-111.

As the founder of the film production company, Six Days Studio, he is producing and directing the soon to be released feature-length documentary "The Noah Flood."

Ian Juby
4.7 Average rating
455 Reviews
4,957 Students
3 Courses
Instructor of many fields

I've been an instructor in science and technology for 30 years. I got my start teaching at a science camp when I was 16. I also taught technology at the high school level for 10 years. I am a graduate of robotics engineering from Canadore College, North Bay, Ontario, and conducted research and development for multiple innovations over the years, including work with an Eastern Ontario company producing cool suits and hot suits for harsh environments.  Our suits were used on board the space shuttle while it was in operation.

My interests have gone far beyond robotics, having written multiple scientific papers, published in peer reviewed journals and a book, wrote a book on video production, and am currently a railroader, working for Canadian National Railroad in Ontario. I produced a video series on how to read Canadian railroad signals which is now being used in conductor courses to instruct the students on how to read the signals. I traveled on the road for ten years with a traveling museum I collected and constructed, speaking on the creation/evolution debate and have produced and hosted a television show on the topic for five years now.