How to Launch Your Product Using Email Marketing
3.5 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to Launch Your Product Using Email Marketing

A 10 day product launch sequence using email marketing.
3.5 (27 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,203 students enrolled
Created by Paul Evans
Last updated 11/2016
Curiosity Sale
Current price: $10 Original price: $200 Discount: 95% off
30-Day Money-Back Guarantee
  • 35 mins on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a 10 day product launch sequence using the formula provided.
  • Effectively use email marketing for a personal product or affiliate product launch.
View Curriculum
  • You should know the affiliate product or personal product you are launching.
  • You should understand the basics of email marketing.

How to Launch Your Product in 10 Days Using Email Marketing

Most product launch courses are expensive. Often $2000 or more! This one is free.

It's simple. It's focused. It's effective.

This is the exact sequence and formula. I've used to launch more than 100 digital products using email. You can use it for personal product or affiliate products.

Why Email Launches?

In today's works of never ending social media, email is a quiet place. Your readers can concentrate and absorb what you are saying and showing them.

Second, it's the perfect place to build anticipation and to control exactly when your people see your messages.

Third, you can gauge how many people open, read and take action on your offers.

The 10 Day Product Launch Using Email Marketing

  • This course provides precise training on how to build anticipation. 
  • How to get people on your "early bird list" and provide extra incentive for them to order early.
  • What to do on those middle launch days when people are not as reactive.
  • How to leverage the final 24 hours for maximum sales.

You receive...

  • Video walk-thrus of each day of the sequence.
  • Worksheets for each day of your product launch.
  • Screen capture video taking your through the worksheets.
Who is the target audience?
  • This course is for the email and infopublishing marketer who wants to create anticipation to launch a product.
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Curriculum For This Course
Product Launch Sequence
7 Lectures 25:46

A quick overview of the product launch sequence.

Preview 01:56

How to warm up your list for your launch. Do this on days 1-3.

Preview 06:08

On day 4 your shopping cart opens for sales and you provide early reporting to your lists.

Preview 04:20

One days 5-6 you want to reengage your audience and serve up some unannounced bonuses or hold a live class. You're doing this to capture sales on days when there usually would not be many.

Escape Velocity and Thrusters

Days 7-8 tend to be quiet and with less sales. You want to spend this time measuring results so far and preparing people for the final 24 hours the cart is open.

Orbit and Reentry

Day 9 is the final 24 hours of your product launch. You will need to mail more than you feel you should. This video shows you what to focus on.

Terminal Velocity

On day 10 you debrief by going over your stats and determining what worked best and what didn't. This will prepare you for your next launch.

The 10 Day Launch Process
2 Lectures 09:14

An overview of each day and how to use the worksheet and stat sheet

Product Launch Sequence Workbook Overview

This workbook gives you the place to plan each step of your launch. It has a layout for each email, suggestions on what to focus on, and which days to send the emails. It also include a simple stat sheet to keep up with your optins, opens, and conversions.

The Product Launch Sequence PDF Workbook
About the Instructor
Paul Evans
4.5 Average rating
277 Reviews
6,845 Students
9 Courses
Productivity & Achievement Accelerator

Paul Evans helps elite entrepreneurs and experts accelerate their achievement. His courses and consulting clear the clutter and focus on the essentials of body, beliefs and business.

Through his ACHIEVE programs, courses and coaching, Paul helps you:

Get More Done . In Less Time . More Accurately.

Paul is a contributing writer for Entrepreneur, Mind Body Green, Huffington Post, and Business Insider.

More than 75,000 people subscribe to Paul's newsletters to help them accomplish more in less time. Whether the goal is to create an online business, become a better speaker or simply shrink the distance between goal and destination - he can help.

Paul B. Evans is a 28 year veteran of business He opened a fitness center at age twenty and has never looked back. Paul can help your business develop and grow strategically for the benefit of yourself and others.

While most training companies center only on the bottom line – Paul helps entrepreneurs create a complete lifestyle business. Instead of making money the only goal and the only measurement, you can measure your success by your amount of freedom and enjoyment. The time and focus you are able to give toward helping others.

There are plenty of people who make money, but few create a life they look forward to each day.

Paul has created more than 100 information products and coaches entrepreneurs and experts to accelerate their achievement and amplify their message.