Product Creation Alchemy: Product Launch Blueprint

Learn how to create your own products from this blueprint from an experienced product developer with 41 total launches.
4.1 (108 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
6,313 students enrolled
92% off
Take This Course
  • Lectures 104
  • Length 8 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works


Find online courses made by experts from around the world.


Take your courses with you and learn anywhere, anytime.


Learn and practice real-world skills and achieve your goals.

About This Course

Published 1/2015 English

Course Description

----Introductory Price ONLY---

----Updated w/ Bonus $20k Product Launch Analysis---

Over $3 Million Dollars of Results from Online Products & 25,000+ Happy Customers

Imagine concocting a product with zero experience and grossing $20,000.

And then doing the first six-figure launch grossing $112,492 just 7 months later...

We've been blessed to have had this success with online products. Our first product - a PowerPoint - something you'd think would never sell - was forged from scratch in just 11 days changing our lives forever. By the 15th day it put $8,000 profit in our pockets.

Since then we've launched 41 products, 7 grossing over $100,000, overall totaling $3 million plus in sales over the past 2.5 years.

Welcome to the Online Product Alchemy Course where you'll learn how to build successful products based on a case study of our $118,237 4-day launch.

Guarantee: By the end of this course you'll be able to create products that will generate $10,000+ each.

An online product can be a...

  • PowerPoint
  • eBook
  • Software
  • Membership
  • Newsletter
  • Udemy course
  • Graphics & video templates
  • Or dozens of other things that add value

And the best part is you can focus on anything you're passionate about including...

  • Facebook marketing
  • Weight loss
  • Offshore banking
  • Travel
  • Software development
  • Real estate

Or any other niche - the opportunities are endless - the critical aspect is your passion

In Product Creation Alchemy we'll go into the lab to show you the ingredients for creating and launching online products from scratch even if you currently have no product ideas - the brainstorming sessions will give you multiple 5-figure product ideas and if you currently already have an online business we'll explode your results.

We'll pull the cape off the real 7-figure and 6-figure Black Art money makers for online business gurus - products - by going under the hood of our own business model to show you the exact strategies on how…

-To Product Hack to acquire pre-made high quality $150 products and flip them into $100,000+ launches

-Copy our $10+ EPC optimized funnel

-Create eye-popping salespages converting at over 20%+

Using the case study model, we'll walk you through the product creation process from scratch taking you through the following…

-Module #1: $118k Product Idea Generation - You'll learn how to create six-figure product ideas while receiving access to secret goldmines with done-for-you products

-Module #2: Developing the $118k Product - You'll learn how to transform your idea into a full-fledged product leveraging $2.50/hour employees

-Module #3: The $10 EPC Funnel - You'll find out how to optimize your profits by copy and pasting our upsell pricing strategies & backend profit doubling funnels

-Module #4: 20% Conversion Salespages - You'll discover how to increase conversions on your salespages by using our 6-figure salespage strategies so your product actually sells

-Module #5: 5-Figure JVs - In this module you'll recruit affiliate partners that can send you 100, 200 or even 500 sales but only with our "10-Touch JV Strategy"

Plus you'll get 4 Bonuses for enrolling including our…

-Bonus #1: Our Proprietary Hiring Scripts tested on 50+ employees

-Bonus #2: Our Magic Formula Excel to auto-calculate product profitability

-Bonus #3: Our "Fill-in-the-Blank" Udemy and Online Product Creation Outline to create your course structure in under an hour

-Bonus #4: Our 49 Slide Microsoft PowerPoint Wireframe Template we use internally to develop $100,000+ products

The Better than Money Back Guarantee

Of course there is a 30 day money back guarantee. But in my opinion that is weak so I'm going to come out and say that if you don't get results and see the value in this course then I demand that you get your money back because we are committed in getting you results and if you follow the course and take action I am confident you will make money with online products.

Special Introductory Price - Rising Soon

Normally we charge $697 and $997 for our life changing courses but we will keep this introductory price before raising it as a special for the Udemy community.

Take Action & Enroll

Enroll now, make the commitment and jump straight into the course right now. I know this course will revolutionize the way you do business.

See you on the inside and check out the preview videos to see what value you'll be getting!

Talk soon,


What are the requirements?

  • Nothing - we walk you through webinars from A to Z from introductory all the way to extremely advanced profit-generating tactics

What am I going to get from this course?

  • Find and acquire products that have a minimum of a $15,000 potential through the secret resources, scripts and strategies we share
  • Understand how to hire the right team with some support employees costing only $2/hour through our refined hiring process tested on over 50 employees
  • Structure an online product with minimum $15k potential using our "fill-in-the-blank" outline
  • Optimize EPCs with our funnel strategy that has resulted in over $10 EPCs for some of our launches
  • Recruit JVs even if you have no connections and model high-converting salespages through our bonus Sales Script Template

Who is the target audience?

  • People interested in creating a six-figure online business
  • People without a clear plan who desire to create a profitable business online but who need a powerful & proven step-by-step system
  • People who love or hate software since you can create Udemy courses, eBooks, newsletters and other information products or be a JV broker
  • People with a successful online business wanting to double or triple their sales volume through our funnel optimization strategies
  • Whether you have no knowledge or advanced knowledge of online businesses, products are a MUST if you want to be really successful online

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction - Proof, $118k Potential & Bootstrapping
  1. Welcome to the 6 Module Product Alchemy Course
  2. $20k first product
  3. Course objective: You can sell GOOD products that you use and still make money even if you sacrifice 20-30% of profits in the short term
  4. Long-term I guarantee this will make you 2-3x the money because it's sustainable and you will be passionate about it
  1. Our secret Facebook group
  2. Personal feedback on Product Creation
DigiStrats University
  1. Overivew of our JVZoo account and all our products
  2. Multiple 6-figure launches from our past launches
1 page
  1. Screenshot proof of our $118k launch
1 page
  1. Screenshot proof of our $85k launch
1 page
  1. Screenshot proof of our $112k launch
  1. Personal 1-on-1 strategy session once you complete the course
  2. Complete the course and take action to get your bonus worth $125
  1. Overview of the course content and how you should approach the course
  2. How the case study, step-by-step and action-oriented method will help you maximize your learning
  3. Don't buy this course if you refuse to take action
  1. My definition of online products
  2. Digital delivery
  3. Instant access
  1. Consultations - Funnel Consultations
  2. Courses / Udemy
  3. Templates
  4. eBooks & Kindle
  5. Newsletters
  6. Webinars
  7. Software Products
  8. WordPress
  9. Memberships
  10. JV Structuring
  11. Choose easiest channel for you
  12. Each has potential to create $100,000 per year business
  1. Ways to sell online products
  2. Many possible ways to be successful and make money
  3. Salespages
  4. Webinars
  5. Websites
  6. Affiliates
  7. Udemy
  8. Choose the channel targeted towards your market
  1. Limiting beliefs stopping you from creating products
  2. What if you can't code?
  3. What if you don't have a product?
  4. What if you don't have traffic?
  5. What if you're not an expert?
  6. The key is resourcefulness
  1. Discovering your passion
  2. Multi-million dollar product creation niches
  3. It's important to figure out how to give people what they want
  4. Each market is different and takes testing but the fundamentals are the same
  1. Discussion with Mark Anastasi
  2. Action Items before next module
  3. 5 Ideas– Write down 5 niches that you are extremely passionate about!
  4. 3 Products– Brainstorm 3 quick product ideas for each.
  5. Order– Order the niches in order putting 50% weight for passion and 50% weight for how sellable the products are.
Section 2: $118k Product Idea Generation
  1. Overview of Product Idea Generation module
  2. Step 1 - Follow the crowd
  3. Step 2 - Math
  4. Step 3 - Sales angles
  5. Step 4 - Product hacks
  1. How to spy on your competitors for product ideas
  2. Following the money
  3. What products, emails and funnels do the top marketers in your niche have?
  1. Using excel sheet to calculate potential earnings of online products
  1. Excel spreadsheet - download and complete
  1. Leveraging results for a product launch angle
  2. Identifying what problems your product will solve
  3. Think: Results (money, muscle, weight, women, happiness)
  4. Think: True problem-solving (will your audience actually use this?)
  1. Researching potential Udemy courses to create your own
  2. Evaluating the Udemy opportunity
  1. How to create webinar products without being an expert or after you sell your first copy
3 pages
  1. Leveraging industry experts for your products
  2. How we use industry experts, give them a % and make products in areas we aren't experts but use the expertise of others
  1. Online goldmines where you can acquire products for $50 to $3,000 that you can turn into six-figure launches
  2. The exact script we use when contacting product creators to acquire their products
  3. Step 1 - Find product
  4. Step 2 - Contact using script
  5. Step 3 - Negotiate
4 pages
  1. Downloadable script to use when contacting product creators and acquiring their products
  1. How to buy and resell PowerPoints
  2. Secret resource of 1,000s of quality products to turn into $20k+ launches
  3. PowerPoint niches: Real Estate, social, webinars, local and sales videos
  4. Customers want mutliple colors, content and graphics
  1. How to buy and resell WP Themes
  2. Secret resource of 1,000s of quality products to turn into $100k+ launches
  1. How to buy and resell PHP scripts
  2. Secret resource of 1,000s of quality products to turn into $100k+ launches
  1. How to find membership quality products online that you can charge $47, $97 or even $147 per month
  2. Contacting product owners to structure custom deals for you
  3. Avoiding the hassle of upkeep with SaaS-level softwares
  1. The PLR trap for the amateur marketer who gets excited about being able to resell PLR products when in 95% of the cases they are utter nonsense
  2. How to get custom PLR products created
  1. Story: Guy who thought he was a genius and created a product that he hired someone else to write and it turned out to be a worthless product; result: under 10 sales
  2. Think: Quality and long-term relationship. Think: Apple. PLR, hiring others and taking short cuts that massively decrease value are the wrong way to go. We're about taking shortcuts and massively increasing value.
  3. There are some failed products that are just marketed incorrectly.
  4. Fact: Developers suck at marketing!
  5. Products that are potentially $100k products but because people suck at marketing them and they hate posting on FB, talking to people they can never gain enough traction
  6. 3 Steps: Research, Demo and Contact
  7. Never be "Eager Beaver" - Business opportunities are like buses, you miss one there's another one around the corner
  8. Team up and take 60%
  1. Reach out to top Udemy course instructors
  2. Reach out to top product creators
  3. Whitelabel a platform or offer to translate a platform for your market
  4. Huge Markets: Spanish & Portuguese
  1. Opportunities are endless when it comes to online product creation
  2. Products can be sold on other marketplaces such as ClickBank
  3. You can generate organic traffic or paid traffic and sell on your website
  1. Before moving on - find 5 feasible product ideas
  2. Contact product creators to start negotiations; even if you don't buy the product the learning curve is massive
Section 3: Developing the $118k Product
  1. Online courses
  2. Development & outsourcing
  3. Top software upgrades and restructuring
  4. Wireframes
  1. Top selling points for Udemy courses
  2. Top selling points for online courses
  3. Completing the "fill in the blank" Udemy Course Outline to get started on the course creation process
7 pages
  1. The "fill in the blank" Udemy Course Outline to get started on the course creation process
  2. Copy and paste into Word/OneNote document and start filling in the blanks
  1. Bonus lecture from our top selling Webinar Alchemy course on creating online webinar courses/products
  2. Creating a course outline for an Amazon FBA product on the spot
3 pages
  1. Bonus deliverable from our top selling Webinar Alchemy course on creating online webinar courses/products
  2. Fill-in-the-blank outline to get started on your webinar product
  1. Contacting and hiring original product creators of PowerPoint, WP Theme or PHP script
  2. Fixed price is preferable
  1. Contacting 50 to 100 potential hires
  2. Scheduling interviews
  3. Test tasks
  4. Final round interviews
  5. Hiring multiple employees
12 pages
  1. Proprietary hiring template for developers
  2. Proprietary hiring template for graphics designers
  3. Proprietary hiring template for support staff
  4. Screenshots of our process
  1. Using eLance to hire your team
  2. Using oDesk to hire your team
  3. Overview of how to narrow down your search to target the correct people
  1. Hiring Filipino support staff and graphics designers
  2. Overview of, pricing and how we use it to build teams
  3. Overview of (a free solution)
  1. Integrating with affiliate & payment platform
  2. Whitelabel features
  3. Facebook, mobile and video
  4. Done-for-you templates
  5. Email autoresponders
  6. Coding in PHP - standard with marketing softwares but not a rule
  7. Why lorem ipsum should never be in any product
  1. What are wireframes
  2. Sample wireframe PowerPoint and walk through
  3. Using the whitelabel framework within the wireframe
  1. Our proprietary wireframe template for developing softwares
  1. Link to a trusted development resource from Germany
  1. Develop your product into a launchable state
  2. Source - Complete the hiring process at least for a PA
  3. Wireframes / Outline - Map out your product and your vision, have fun with it!
3 questions

Midterm quiz to ensure your level of knowledge is sufficient to continue

Section 4: The $10 EPC Funnel
  1. Mapping out your funnel
  2. Funnel analysis
  3. JVZoo
  4. Email optimization
  1. How to craft your funnel via our funnel graphic
  2. Overview of the funnel PSD
  3. The front end
  4. The upsell
  5. The $1 second upsell
  1. Our funnel graphic PSD
  2. Download and use especially for your JV pages
  1. How to structure $7 to $27 front end offers
  2. Why giving everything away for a cheap price is a good idea
  3. High-value and over-delivery
  4. Inexpensive no brainer deal often 60-100% commissions
  5. Room to add features / upsells without feeling of incompleteness
  6. Simple system preferably with software
  1. How to position and structure the $67 upsell
  2. Using buying momentum
  3. Pro version is a must have to simplify the process and receive exponential results
  4. Exponentially more expensive
  5. 2-3x the profits compared to the tripwire
  6. Generally 50% commissions
  1. How to further optimize the funnel matching front-end revenues with a second upsell
  2. Ideas for the second upsell such as training
  3. Pricing the second upsell at a $1 trial
  4. Buyers wary of jumping into third high-priced offer
  5. Not impossible to sell for even higher price
  1. Using JVZoo as your affiliate platform
  2. Creating a JVZoo account
  3. Integrating a member's area
  1. Why to use GetResponse over other autoresponders?
  2. The pros and cons of GetResponse versus self-hosted
  1. Doubling launch profits with a well-structured backend
  2. Pricing the backend
  3. End goal: launch a membership that will be the backend of every launch
  4. Step 1 - Funnel through member's area and all emails
  5. Step 2 - Give free value and schedule 4 to 7 days out
  6. Step 3 - Webinar: Ton of value and relate to launch
  7. High ticket prices at $197 if course or $1 trial for memberships
  8. 1-2 encores and a hard close a few days out
  1. Mapping out your funnel before continuing onto the next module
  2. Paper Funnel– Write down every component of the funnel including all the features that each step in the funnel has
  3. Graphic Funnel– Turn it into the graphic deliverable in the course
  4. Outline It– Brainstorm the backend sequence even if it’s just your monthly membership at a $1 trial with $97 rebills for one webinar per week and a FB group
Section 5: The 20% Converting Salespage
  1. Naming your product
  2. Salespages
  3. Sales videos
  4. High conversion components
  1. Naming your product
  2. The importance of another domain name
  3. Try to make it stand out if possible
  4. Try to get a .com or .net domain name
  1. Analyzing a Udemy salespage
  2. Video is essential
  3. Headline
  4. Scanning through headlines
  5. Guarantee
  6. Call to action
  7. Focus on features and benefits
  1. Further analysis of salespages to decide which one is right for you
  1. Using software tools to create great looking salespages
  2. Leveraging templates rather than building out HTML pages from scratch
  1. Writing your video sales script
  2. Using our sample sales script template for high-converting sales videos
4 pages
  1. Our sample sales script template for high-converting sales videos
  1. Leveraging the #1 sales driver: proof
  2. What to do if you don't have proof yourself? Borrowed proof
  3. Some salespages have NO proof
  1. Boring headlines versus captivating headlines
  2. Leading in with a Power Headline
  1. 30-day money back guarantees are boring
  2. Using guarantees that show your commitment to the product and to helping your community achieve results
  3. Sample powerful guarantee: I guarantee that you will get $1,000 of results with our powerful software/course. If you don’t I will get on a $250 personal strategy call with you.…And if you still can’t make it work I’ll refund double your money back!
  1. Name Your Product– Come up with something catchy

  2. Create a Headline– Proof, steps, dead simple, catchy, engaging.

  3. Write It– Write the first draft starting with the headlines for each section and then going into the details. Use proof images, a solid guarantee and think of good mock ups.

Section 6: 5-Figure JVs
  1. JV Pages
  2. JV Facebook groups and key strategies
  3. Popularity and leveraging momentum
  4. Hustling JVs during the launch
  1. Analyzing a successful JV page
  2. Why marketers giveaway over $10,000 for launches
  3. How to build a good JV page yourself
  1. Top JV calendars to connect with JVs and list your launch
  2. Leveraging Facebook for JV networking
  1. Giving value to build a powerful network that loves you on Facebook
  2. Why most people get networking completely wrong
  1. Persistence with JVs
  2. Touching base at least 10 times with every potential JV
  3. #1 - 4 weeks out
  4. #2 - 3 weeks out
  5. #3 - 2 weeks out
  6. #4 - 1 week out
  7. #5 - 4 days out
  8. #6 - 2 days out
  9. #7 - 1 day out
  10. #8 - launch
  11. #9 - 2nd/3rd day of launch
  12. #10 - launch close
  1. Focus on 20% of your JVs who will drive 60 to 90% of your JV traffic
  2. The 4-step JV strategy
  3. Using the 100% commission trick
  4. Custom bonuses and swipes
  1. How to fuel JVs during launch
  2. Using sales numbers
  3. Using conversions
  4. Using EPCs
  5. Using screenshots
  1. Join FB Groups– Check out the calendars and the FB groups

  2. Reach out to Top 10 JVs– Start networking

  3. Add Value– Add value to one of the FB groups or one that you are in depending on your market so you can start building your presence

Section 7: The $118k Launch
  1. Email sequences
  2. Scarcity
  3. 4-day launches
  4. Support
  1. 10-email launch sequence
  2. Correctly warming the list up
  3. Leveraging scarcity towards the end of the launch
  1. Skyrocketing conversions with powerful scarcity
  2. Using countdown timers in your launch
  1. Why 4-day launches will make you the most money
  2. If longer JVs stop mailing and customers start unsubscribing
  3. A 4th day close massively spikes conversions
  1. Making sure customers stay happy
  2. Using Zendesk as your support platform
  1. Strategy– Create your scarcity and price increase strategy

  2. Email Sequence– Write your swipes for all of the angles during launch; you need them for your JV page

  3. Stock Up – Launch days (especially Day #1 & #4) are usually 16 hour days as you need to be on Skype/FB ALL THE TIME to respond to every JV and handle support as fast as possible

Section 8: Bonus Module: $100k Whitelabel Opportunities & Case Studies
Warning: Envato Licensing Changes! WATCH ME!
How to Discover $10k Sales Potential Whitelabel JVZoo Softwares
Social Media & Video Whitelabel Software Opportunities
Whitelabel Vendor Script
Re-Selling Restructured Whitelabel Softwares via "Internal Launch"

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Digi Strats, Software Investor|Digital Marketing Strategist

Digital Asset Investing

Focusing on digital asset investments including a portfolio of companies that include:

-Part of investor consortium that executed buyout of a 7-figure SEO SaaS investment
-Select investment increased bottom line by 40% in less than 6 months

Digital Marketing

With over 50 product launches from information and software products, DigiStrats uncovers the true secrets of success of top marketers.

Product Creation

A specialist with multiple product launches in the fields of:

-Social Media & Facebook Marketing
-Wordpress (html5, UI/UX, themes)
-List building

Some marketing achievements include:

-Strategist behind multiple successful software brands
-Creating webinar sequences & funnels
-Selling 1,000 units of a software product in under 45 minutes

Traveling & Internationalization

-Master at lifestyle design mixing online ventures with perpetual travel
-Lived in 5 different countries across 4 different continents
-Knowledgeable in 5 languages
-Managing remote staff members with primary operations in the Philippines and India

Ready to start learning?
Take This Course