The Ultimate Guide to Selling Private Label Products

So you are selling on Amazon and probably else where and you are thinking about standing out from the crowd. Private labeling is the next logical step in this process. In this lecture we will cover how this is done and how to take your business to the next level in terms of sales and image.

Here we will show you some of the some examples of other sellers who have private labelled their products and prove that this can easily be accomplished by you.

Check out our blog post on private label examples in the link below.  

Even though you can pretty much private label anything, if you are looking to find a product to private label then you can make the process a lot easier by the product you pick and the factory you use.

Here we are going to cover what is included in this section and also enforce that when starting out you should always focus in on one niche and one product within that niche.

You may have plans for several products or a whole catalog but to start with just focus on one get the process down and then move onto another repeating the process you now know works and you are making money from.

When selecting a product to sell please pick something that you are going to enjoy. This will make you a lot happier as a seller and your enthusiasm and passion will shine through onto your customers.

In this lecture we will cover a quick way to see if there is a market for your product, the level of competition and how well it is selling.

Here we cover how to check what your competition is doing in terms of sales and where they are falling short so you can capitalize.

This is a quick lecture to show you how your potential product is doing in terms of sales abroad and point out that your research should now cover these countries as they will get you sales too. Especially when using Amazon FBA.

In this lecture we are going to cover what product differentiation is and how it will give your products the edge when private labeling.

In this lecture we are going to cover what the Unique Value Proposition is and how to incorporate it into your products when private labeling.

In this lecture we are going to cover how to incorporate the Unique Selling Proposition into your private labeling strategy.

Here we will cover the concept of competitive advantage and how to maximize to always keep you one step ahead of your competition.

Its a fact of life that people copy each other and that is certainly no different in business. Once you have a new, original product, you straight away have the competitive advantage and by making constant improvements and modifications to that product you will always be one step ahead.

In this lecture we cover the very foundation of product development and what to start with when developing your product(s) and going from just a product with a logo on it to a brand that people come to know and trust.

When you do product research you are seeing what the customer likes, what people are into and where the money is going. Now that you have a product you need to go further and see what improvements your customer wants, the colors they like on that product, would an additional carry handle make the difference?

You would be amazed how much a simple color change can make to your sales and by asking your customers what they like and want, you are showing that as a brand you care and want to help.

Every brand has a competitive advantage. If you were to start a sportswear company and position yourself next to Nike then Nike would have a huge advantage due to their size and reputation and capital.

How do I compete!? I here you cry. You compete by seeing what the customer wants that other brands are not providing. Take GoPro Cameras for example. This was started by a guy on the beaches of California and its now worth billions. The camera market is massive and filled with huge brands but GoPro asked their potential customers what they wanted, being surfers themselves they knew they had a product that was unique and know one else was doing.

With the playing field now very much leveled out due to Amazon and other big marketplaces and also the power of social media there has never been a better time to be unique and provide what others are not.

Learning how to find problems with everyday life, your hobbies and passions is key to finding a way to improve your product. Doing this will separate you from the crowd and leave you competition playing catch up.

In this lecture we are going to cover a range of free websites that you can use to find and research issues that people in that niche are having. Getting involved online and interacting with people will uncover and give you amazing insights and gold chunks of information.

When starting out with a new product the temptation to copy other people can be strong.

Please don't!

By all means use other peoples products as inspiration and take ideas from them to incorporate into your own but copying someone will not lead you anywhere.

In this lecture we will cover multiple different uses for keyword research that will help you with.

• Finding a product.
• More inspiration on an existing product or idea.
• Keyword research.
• Related keywords.
• Ideas and inspiration on how to modify your products.

The great thing about using keyword research is that you what you are about to implement is what people are looking for.

Here I will introduce you to the method and show you how it can add huge value to your product, beat your competition and give you a great platform to continuously improve your product and market it.

To start with you will need some inspiration on what and how you are going to create. This will show you how I have done it and it works every time.

Content is king and getting good content is essential. Here I will show you how to do yourself or outsource.

That's right you are going to do the designing and it is going to look awesome! Once you have finished this lecture you will have the knowledge to produce a great product time and time again.

In this lecture we are going to cover the various services that are available to get your new product made.

In here is am going to encourage you to get shameless and scream about your new product addition! We will also cover some other items you can add to your product to add further value and improve your marketing.

Choosing a catchy brand name that is related to your product(s) and is easy to remember can be harder than you think. Never fear! This lecture will give you some handy hints and tips to get you going.

How people perceive your brand is not only very important but will also keep you way ahead of most of the competition.

Getting the right type of people to perceive you in the right way is half the battle.

Focusing your brands efforts on a single customer demographic will not only make life a lot easier and cheaper, it will have a much bigger impact on sales as you are giving the right people what they want and not trying persuade the wrong people or the maybes which can be an expensive uphill battle.

Here i am going to introduce all the points that are going to be covered in this section.

Getting your logo made is something that is massively overrated and is something that you should not be getting too hung up about as you will probably change as your brand grows and develops.

Using all the research that you have gathered create a design brief and post it to the sites mentioned in this lecture.

In this lecture we will cover the general process for getting your packaging designed, whats involved and some of the obstacles you may encounter.

There are some terms that are used when communicating with designers and factories that are quite often used. If you know these and use them too, you will be much more professional looking and more likely to be taken seriously.

Well this is it! If you have made it this far then congratulations and I hope you are now ready to take your products to the next level.

See you in the Facebook areas and good luck!